There has become a real struggle to gain attention as the digital space continues to get cluttered with more brands being introduced and already established brands becoming more powerful. However, at the same time, brands can't ignore it altogether, as having a noticeable virtual presence [...]

Digital Marketing A digital marketing strategy in Pakistan is to promote a brand on the Internet and through other forms of internet-based communication to interact with potential clients. This covers text and multimedia messaging as a marketing channel in addition to email, social media, and [...]

There is more saturation in social media today than ever before, and YouTube is a major player in this arena. Besides being the largest video-oriented platform, YouTube is also the second-largest search engine after Google. Therefore, you cannot ignore YouTube when you are strategizing your [...]

Affiliate marketing is a method of generating revenue by promoting other people's products. It works by you getting paid when someone else buys something based on your recommendation. While affiliate marketing might not be the fastest way to become a millionaire overnight, it can provide [...]

YouTube is the largest video platform and the second largest search engine. As a business owner, you can utilize the potential of this social media platform to generate more audience and promote your business to a broader range of audiences. Getting started on YouTube is [...]

A search engine is a web application that enables people to find websites, videos, images, and other digital content. The vast majority of search engines are commercial entities that are developed and maintained by companies or individuals. In the world of search engines, there are [...]

What is Gen-Z and What is Their Importance for Modern Digital Businesses? In recent years, there has been a lot of talk about the "millennial" generation. This term refers to all individuals born between 1980 and 1996. On the contrary, Gen-Z is the cohort of [...]

As an eCommerce business, your website is the most significant tool you have to convert visitors into buyers. It's where people turn to find out more about your products and services, and it's the starting point for the buying process. So it's necessary that your [...]

Despite the fact that the two platforms are sometimes positioned as rivals, this couldn't be further from the reality in actuality. Many companies are combining the benefits of Google Ads and Facebook Ads to enhance visibility, boost leads and sales, and attract new clients. By [...]

If you're looking to start your first e-commerce store, you may feel overwhelmed by the cost. The investment tag can quickly add up between buying a domain name and hosting, creating a website, and purchasing inventory. But don't give up just yet! Plenty of budget-friendly [...]

Handbags are a fashion industry that is always evolving to meet new styles and trends. A handbag or a backpack is not only used to hold things but to cast a style statement as well. A lovely handbag that matches your personality, clothing, and occasion [...]

Motorcycles are a more affordable and convenient mode of transportation in developing countries such as Pakistan. They offer comfort and easy maneuverability, making them well-suited for navigating crowded roads and heavy traffic. Pakistan's motorcycle industry is expanding as it met 95% localization through up-to-date technology [...]

Punctual people understand the value of time. Mike Nouveau, a vintage watch dealer said “A luxury watch is defined by its quality, not its price.” A watch is more than just metal and glass. It is a work of art, a canvas for artists, and [...]

Pakistan is proud of the companies that work day and night to serve humanity and save people's lives through their hard work and dedication to ensuring a brighter future for the people. According to the Pakistan Pharmaceutical Manufacturers Association (PPMA), this pharma sector is predicted [...]

Pakistan's textile industry is rapidly expanding due to record exports during the Covid-19 outbreak. The textile industry in Pakistan has seen incredible development, thanks to the success of top textile companies in the country. Pakistan's exports increased by 53.4 percent from one year earlier to [...]

IT/ITeS Sector is one of the fastest expanding sectors in Pakistan, contributing about 1% of Pakistan's GDP of about 3.5 billion USD. Pakistan's ICT market size was valued at US$ 15.10 billion in 2022 and is expected to reach US$ 15.31 billion by 2027. Over [...]

The federal government has planned to establish ten new Software and Information Technology (IT) Parks across Pakistan by next year. This was stated during a briefing by the Ministry of Information Technology at a high-level meeting in Islamabad, which was chaired by Prime Minister Shahbaz [...]

According to a recent survey of worldwide internet users, approximately 37% of respondents believe that social media platforms should allow harmful content to be posted. Recently, the Federal government plans to install a national firewall to regulate content on all major social media platforms, such [...]

Starting a career can be very difficult and challenging for you especially when you are living in a competitive job market just like in Pakistan. However, internships can be the best way to start your career and gain some sort of experience. Internships provide you [...]

Pakistani Government is set to propose a significant change to assist low-income and middle-class citizens planning to embark on the Hajj pilgrimage. A plan allowing pilgrim to pay their Hajj expenses in three installments rather than a lump sum has been submitted for federal cabinet [...]

Pakistan Telecommunication Authority (PTA) has started blocking unregistered VPNs in Pakistan. Sources in PTA told our Tashheer media team that unregistered VPNs are being blocked through a firewall and are temporarily blocked for whitelisting. This move which limits access to various online resources aims to [...]