Top 5 Trends in Digital Display Advertising 2022
Global digital advertising changed after the COVID-19 pandemic in 2020. Marketers were able to reach potential consumers from their own homes. As a result, marketing platforms like mobile, voice search, and videos have become more prevalent in 2021 than they were before.
Information and data visualized can be understood and absorbed better by humans. A brand can use visual cues to attract consumers to its space. In order to retain consumers, brands need to communicate effectively with their audience. Using display advertising as a marketing platform makes the most sense when it comes to visual advertising.
Digital Display Advertising Trends 2022
One of the best ways to connect with consumers is through visual communication. So let’s take a look at the best digital display advertising trends.
Contextual targeting is among the most prominent means of reaching the target audience based on their activities and displaying ads on the right website at the right time. For instance, if you are marketing your product digitally, you can display the right ad on the right website for your specific product. Hence, it automatically puts you in the right context. The difference here is between behavioral targeting and knowledge-based targeting, which focuses on users who have visited specific websites, clicked on particular links, etc.
A contextual campaign serves as a way to promote news and events and increase brand awareness, among other things. The use of context-based targeting is one of the best ways to reach relevant audiences and boost return on investment.
The growth of mobile ads will continue as mobile advertising becomes more available to enterprises of all sizes. With the partnership of Instagram and Facebook, both platforms provide an easy-to-use format to create digital ads. Because Facebook and Instagram work together, both created a convenient and user-friendly format for creating visual ads.
TikTok is a new social media app that is growing rapidly. In addition to placing ads on the homepage of this app, advertisements are also being placed in between posts. As a result, companies, and brands continue to distribute advertisements on these channels, which is an important trend as online digital advertising strategies evolve.
Digital branding should include other methods as well as traditional photo and video marketing tactics to attract new and existing customers. In order to maximize the impact it has on customers, it is necessary to employ all the visual technology available.
360-degree visual content, Virtual Reality (VR), and Augmented Reality (AR) technology can enhance a brand’s image. Such attractive content can help brands gain a competitive edge throughout 2020 and will be a major trend in the coming years.
In particular, voice-activated advertising continues to rise. Smart home sales are increasing, so companies are looking to take advantage of this by selling ad space to target that niche. By hearing the ads, people may view content elsewhere. Marketers should look to see how this ad space will be trending through 2020 as it pertains to using multiple channels.
Video format ads are a crucial part of a successful digital marketing campaign.
In comparison to non-video banner ads, video display ads grow 3.5 times faster. In addition to promoting products, video banners can display your content, deliver information about a site and its users, or simply enhance the appearance of your creatives.
However, why are video banners so important?
- Higher engagement. Users engage much more with video banners than with non-video displays. On average, video banners deliver 7.5x more click-throughs as compared to standard banners.
- Tell your story. By using video banners, you can effectively communicate the story of your brand. Promoting a message with high-quality visuals has proven to be the most effective method. In addition, you can attract an audience’s interest with video.
Tash’heer Can Provide Display Ads that Follow Latest Market Trends
In the digital and display ad industry, new heights continue to be reached at a rapid pace in Pakistan. Relationships are built through communication, which is especially true when it comes to the relationship between a brand and a consumer. A brand’s message can be showcased most efficiently through advertising as digital services and technology continue to develop. Increasing brand awareness is one of the most powerful ways for brands to gain insight, views, and traction. The display ads that Tash’heer offers follow the latest trends in the market to help you grow your business. Reach out to us today to find the most appropriate display ads package that meets your requirements.
About the Author: Alishba
