Comparison of Two Industry-leading Ad Stratigies
Two Industry-leading Ad Stratigies
The difference between Display Network and Search Network Ads?
Difference between Display Network and Search Network Ads?
Advertisements in search engines and ads on display are two forms of digital marketing in Pakistan that are different and yet effective. Search Ads aka PPC advertising in which brands pay to display their ads on the top and below the search results against the specific keywords. For example, if you are a doctor in Karachi and a user searches Top Doctors in Karachi, you will pay Google to display your ad on top of the search results against this ceratin keyword.
Alternatively, Display Network Ads have completely different performance than Search Ads. These ads appear on almost 2 million websites within the Google Display Network (GDN). In addition to websites, they appear on YouTube and Gmail as well.