Over the last few years, social media has shown not only a phenomenal rise but also successfully permeated the online consciousness of all Pakistani internet users. Its influence and impact in small business & commercial circles have grown even more lately, making it impossible to ignore. Businesses have increasingly planned and strategized on how to best utilize social media marketing to maximize profits through it.

Benefits of Social Media Marketing for Small Businesses
Benefits of Social Media Marketing for Small Businesses

Advantages of Social Media Marketing for Small Businesses in Pakistan 

When social media marketing is incorporated into your core marketing strategy, your business will reap many benefits. Those who are skeptical of social media marketing for small businesses will find the best benefits listed below.

Increases Brand Awareness

Considering its large user base, social media is a highly effective and relatively low-cost medium for generating awareness about your brand. Customers and prospects will become familiar with your company’s web presence and remember it for years to come. Registration for most social media accounts is free and requires no commitment on your part. You should, however, properly use and maintain your account, as well as remain active and engaged to network as much as possible. In addition to positively influencing buying patterns and customers’ behavior, brand awareness also fosters customer loyalty.

Legitimizes Your Brand

Almost all customers search online for information about brands quite often. It is important to provide the same information to customers on your social media profile that they are searching.

This helps customers recognize a brand and its products, which leads to a greater sense of legitimacy.

Provides Small Businesses With a Community of Followers

Many small businesses promote themselves via social media platforms. Choosing the right platform for your business and knowing what to post is essential for social media success. To help increase your social reach and audience engagement, Tash’heer understands the optimal time to post and the best type of content to share.

Boosts Website Traffic and SEO Rankings

An increased social media presence, according to more than 80% of marketers, increases traffic to the website. Considering that over 73% of adults who are online use social media extensively, including Facebook, Twitter, LinkedIn, and Instagram. However, Facebook is by far the most popular social media site. Therefore, it is easy to increase your website traffic and thus SEO ranking through your social media account. 

Enhances Content Marketing

Even Google has recently modified its algorithm in order to attribute more importance to content. According to the 2015 digital marketing trends survey, content marketing is the most important digital marketing tool, but marketers still find it difficult to reach customers in the shortest possible period of time with the content. The use of social media helps with this challenge. Various social media platforms have made it easier and faster for businesses to share content. In any case, when sharing content on social media platforms, it is vital that you make sure it is aligned with your brand while also engaging and grabbing the attention of customers.

Target the Right Audience

A well-targeted ad with the right message will work when aimed at the right group of people. By specifying an audience, you can select a person based on their age, location, Education, Interests, Hobbies, and job title, meaning your ads will be more appealing to the people they’re trying to reach. By targeting specific audiences, your posts will be more engaging and your links will be more likely to be clicked, which will lead to better sales.  

Tash’heer’s Social Media Marketing Helps Small Businesses Grow

Tashheer LogoWhen it comes to business owners, you are constantly looking to increase visibility and get your business in front of the right people. Taking advantage of social media is a great way to accomplish this because it allows you to engage with people, build your clientele, advertise your products, and establish your presence. Boosting website traffic and sales leads can also be achieved through social media. You don’t want to miss out on this huge market of 3.6 billion social media users. 

About the Author: Alishba

Alishba Zaheer is the lead content writer at Tashheer Digital and has a genuine passion for storytelling. With her team of skillful content writers, her expertise lies in the ability to seamlessly adapt writing style to various niches, checking new trends in Tech, especially in Pakistan. She stays ahead of the curve and maintains her dedication to writing excellence. Among other things, she has been instrumental in researching local brands, Pakistani products, and services, providing benchmark articles for Pakistani audiences.

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