Social media marketing jobs have been on the high-demand jobs list in Pakistan in recent years, and this is expected to keep growing in 2023. Pakistan has a big population of over 220 million, with about 73 million using the internet, and more people are using social media too. Pakistan has a monthly 5.20 million active users on Instagram. There are actively 5 million people who are using Twitter. According to an analytical study, 69% of the population is male, and 31% is female on Instagram. The result says, 4% of females and 3% of males tend to make online payments in Pakistan. The demand for social media marketing skills is increasing globally, including Pakistan. LinkedIn reports that over 275,000 social media marketing jobs are available in the United States alone, with similar trends in other countries. Social media marketing offers numerous benefits, making it essential for business success; learn more in this article: Why Social Media Marketing is So Important for Business

Social media users are expected to increase to more than four billion by 2025, making social media a potentially highly demanding career in Pakistan. Many YouTubers, Instagrammers, TikTokers, and IT companies in Pakistan hire a competent social media marketer to manage and enhance the promotion of their own company or some of their clients. In this research article, our Tashheer digital marketing team has compiled a list of 6 tips to get a social media marketing and managing job, whether you prefer a remote or office job.

Here is the list of the best 6 tips that will help you to find a perfect social media managing and marketing job in Pakistan.

Build a Strong Online Presence
Update Your Resume
Explore multiple Job Portals and Websites
Network with Industry Professionals
Show off your Portfolio
Stay Updated on Industry Trends

Show your social media marketing skills by creating a professional profile on platforms like Facebook, LinkedIn, Twitter, Reddit, and Instagram. Share your achievements in your profile or account, highlight relevant experience, and connect with professionals in that specific industry. If you are serious about finding a perfect job, maintain a professional image on social media. Avoid sharing inappropriate content or getting tagged in compromising situations. If you can’t get a professional headshot, ask a friend to take some good pictures and give them a shout-out in your social media marketing. Consistent and authentic engagement with the audience and the use of relevant hashtags and keywords help increase visibility and attract a larger audience. The greatest benefit of a strong online presence is that it helps multiple clients or companies discover you.

Online presence refers to three important things:

  • Visibility
  • Credibility
  • Reputation

A well-written resume will extensively increase your chances of getting a job interview. Modify your resume to emphasize your social media marketing skills and experience. Highlight specific campaigns, successes, and outcomes that prove your ability to drive results through social media. Some companies in major cities of Pakistan use ATS to screen resumes electronically. These systems often filter out resumes containing keywords associated with protected characteristics.

Here are some small tips to upgrade your resume to increase your chances of getting hired:

  1. List your current contact information (name, phone number, email, city and state)
  2. Write a summary of the previous job
  3. Add resume keywords
  4. Include your most recent education
  5. Double-check your contact info
  6. Check grammar and spelling

Look for social media marketing job opportunities on popular job portals and websites in Pakistan. Websites like, Indeed, and LinkedIn features a variety of job listings on a daily basis in the digital marketing field. All these job websites use multiple filters for ease of different users such as City, Experience (1-20 Years), Job Type (Permanent or Part type), Job Shift (Work from Home or 1st Shift), Skills (like social media marketing), Company (like Iris Analytical Inc.), Functional Area (like Sales & Business Development), Gender, Industry (IT or Real Estate) and Career Level (Intern or experienced professional). All these filters are for ease of use and for the audience to find their niche-related job. Discover the fastest-growing social media marketing platforms in Pakistan by checking out this article: Fastest Growing Social Media Marketing Platforms in Pakistan.

Attend local industry events, webinars, and networking sessions to connect with professionals in the social media marketing field. Building a strong network can open up multiple job chances and provide insights into job openings.

Join industry associations, clubs, and virtual groups.
Attend networking events, expos, conferences, and career fairs.
Connect with professionals on LinkedIn.
Meet with recruiters.
Stay in touch with former colleagues.
Build relationships with current colleagues.
Participate in industry meet-ups.

A portfolio is a collection of financial assets and tools held by an individual or a financial institution. To create a profitable portfolio, it is important to understand its basics and the factors that affect it. So, create an influential portfolio that highlights your best social media marketing effort, including case studies, analytics, and measurable outcomes to demonstrate your impact. A well-displayed portfolio can set you apart from other candidates.

Social media marketing is a dynamic field and staying updated on the latest trends, tools, and algorithms is mandatory. Show your knowledge of current trends in your job applications and interviews to demonstrate your commitment to ongoing learning. Here is the list of top social media marketing industry trends, which include:

  • Social commerce revolution
  • Social audios will gain popularity
  • Ai will assist with content creation
  • Social listening and brand activism
  • TikTok will become a huge
  • Influencer marketing will continue to soar
  • Social networks for customer service
  • Video content will continue to dominate
  • Augmented reality
  • Instagram doubles down on creators
  • Micro influencers and their effectiveness

Stay ahead in the digital landscape by exploring the latest trends in this article: Social Media Marketing Trends.

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With a strategic approach, you can increase your chances of landing a social media marketing job in Pakistan. In this article, our Tashheer’s team compiled a list of top 6 effective tips to find social media marketing jobs in Pakistan. Be active in your job search, customize your applications for each job and use your network to find hidden opportunities.

About the Author: Alishba

Alishba Zaheer is the lead content writer at Tashheer Digital and has a genuine passion for storytelling. With her team of skillful content writers, her expertise lies in the ability to seamlessly adapt writing style to various niches, checking new trends in Tech, especially in Pakistan. She stays ahead of the curve and maintains her dedication to writing excellence. Among other things, she has been instrumental in researching local brands, Pakistani products, and services, providing benchmark articles for Pakistani audiences.