Nowadays, social media has become a critical part of digital marketing because of its multiple benefits and advantages. Furthermore, its ability to reach millions of consumers around the globe is also hard to ignore. Therefore, companies that do not practice social media marketing are missing an excellent opportunity because it is an easy way to spread information about their products and services.

Social media platforms can promote your products and brands in a digital space. It can help you build relationships with your customers, raise brand awareness and generate leads and sales. The second your ad is posted on social media, it reaches up to a large number of users. Hence, it helps you reach potential customers at an affordable cost.

The Importance of Social Media Marketing
The Importance of Social Media Marketing

The Importance of Social Media Marketing

It is often underestimated how important social media is when it comes to marketing a business. 97% of marketers promote through social media, and 78% of salespeople utilize social platforms for sales. The advantages of social media marketing, however, go far beyond boosting sales.

The majority of businesses do not even realize the benefits of social media marketing. Study results indicate that 50 percent of small businesses do not promote their business on social media, which is shockingly high. Even more alarming is that another 25% of small businesses do not think they will ever engage in social media in the future for business promotion.

It is evident that there are two kinds of entrepreneurs: those who understand the importance of social media and those who think it is just a waste of time. Read the benefits below and decide whether social media marketing is important or not.

Brand Awareness

People can’t become your customers if they aren’t aware of your business. Through Social Media, you can increase your business’ exposure among potential customers. It will help you reach millions of people with minimal effort and time. In addition, you can set up a business profile on any social media network for free. So there is nothing to lose.

A recent study found that 91% of marketers reported that their social media marketing strategy improved their brand awareness and user experience in just a few hours per week. According to 83% of Instagram users, they always see some new products while scrolling through the app.

Reach the Target Audience

Your business can never grow if you are not reaching the right audience. Social Media lets you connect with the target audience. You can pinpoint these target audiences and market your services to them since you can easily obtain data about your customers’ activities.

Many social media platforms offer tools that businesses can use to determine how many people read their content, how many clicked on it, and how many of them actually purchased anything. You can build customized audiences and concentrate on the right customers based on this information.

Communicate With Your Customers

A social media platform can be a great way to establish direct communication between the business and its customers. If you do not know what your customers really need, you will not be able to provide them with the right product. By using other types of marketing, you can simply relay information about your business to random people without having any interaction with them. Social media allows you to engage with your potential customers. It helps you to understand them better and provide them with more tailored services. By communicating with your target audience, you increase your chances of converting them into customers. Gaining your customer’s attention and communicating your brand message is only possible when you engage with them.

Study Your Competitors

Due to the fact that most businesses are available on social media platforms, it could be beneficial for you as an entrepreneur to investigate your competitors. You can get to know them better and understand the business strategies which they are implementing to gain customers.

You can monitor their profiles and the content they share and evaluate which post has higher engagement and why? Studying your competitors’ content and paying attention to all the questions their audience asks can help you incorporate that information into your social media marketing strategy and improve your performance.

Increased SEO Ranking

Google changes its ranking factor from time to time. Today, social media presence plays a significant role in calculating ranking. It is true that optimization of your website and keeping your website’s blog updated are two major ranking factors. But having a social media presence is essential to be accepted by Google. An online search engine gives a high ranking to businesses that have a strong social media presence. For this reason, if you want to compete with your rivals and gain more validity, consistency, and integrity, make sure to focus on your social media marketing strategy as well.

Make Your Social Media Presence Strong with Tashheer

Tashheer LogoFor businesses, social media is a powerful tool. Creating a strong social media presence is key to building a successful business in both the real and digital worlds. In addition to getting recognition from a large number of people, businesses can generate leads, increase sales, and earn a great deal of revenue.

As social media gradually integrates into our daily routines, more consumers are discovering new ways to search for products. Those businesses who are strong in their social network presence and digital branding are more likely to achieve a higher conversion rate. On the other hand, those who don’t bother with social media marketing will lose their potential customers. Decide, which one do you want to be?

At Tasheer, we implement proven social media marketing strategies to increase brand awareness and generate leads. Our experts are skilled at using all social media platforms, including Facebook, Instagram, Twitter, YouTube, and others, to build a strong online presence for your business and deliver proven results. So, reach out now and get the best social media marketing strategies at affordable prices.

About the Author: Alishba

Alishba Zaheer is the lead content writer at Tashheer Digital and has a genuine passion for storytelling. With her team of skillful content writers, her expertise lies in the ability to seamlessly adapt writing style to various niches, checking new trends in Tech, especially in Pakistan. She stays ahead of the curve and maintains her dedication to writing excellence. Among other things, she has been instrumental in researching local brands, Pakistani products, and services, providing benchmark articles for Pakistani audiences.