As a small business owner, it is understandable if you feel inundated by the complexities of social media marketing in Pakistan. But there is no need to worry much about racking up followers and investing heavily in social campaigns to lift your business. There are sufficient ways to effectively use social media as an advertising or marketing tool in Pakistan within your budget limitations. In 2024, it is estimated that businesses will spend around $52.8 million on social media advertising. The spending is predicted to increase by about 3.57% each year from 2024 to 2028, reaching a total of $60.7 million in the market by 2028.

So, you can’t ignore social media users because there are millions of people on several platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn, and Reddit) excited to find and connect with your brand every day. That’s why in this article, our Tashheer team has put together 7 helpful tips and benefits of SMM for small business in Pakistan. Follow these tips to connect with more people daily and increase your sales.

Increase your Pakistani business with these 7 social media marketing tactics, listed as

    • Start with a plan
    • Decide which platforms are perfect for you
    • Know your audience
    • Build relationships with your audience
    • Share Engaging Content and Compelling Visuals
    • Collab Influencer Marketing
    • Utilize Paid Advertising
Start With a Plan 

Every brand and company startup needs a plan and strategy to succeed. It is no different with social media marketing in Pakistan for businesses, small and large alike. You should create a solid plan or strategy to guide your social media marketing efforts rather than just diving into posting content on different platforms without any direction. Your marketing strategy must include your business goals, your target market, and what your competitors are doing. This will help you to build a strategy that take your business forward. Brainstorming will clear a path for you to kickstart a successful marketing campaign. First, figure out what you want to achieve through social media platforms. Do you want more people to know about your brand, drive website traffic, generate leads, or sell more? Once you know your goals, it is easier to plan how to use social media and measure your success effectively.

When planning your social media strategy, consider these important metrics:

    • Hashtag performance
    • Organic and paid likes
    • Views
    • Reach
    • Clicks
    • Engagement
Decide Which Platforms Are Perfect for You 

In Pakistan, platforms like Twitter, Facebook, Instagram, and LinkedIn are popular. Before making assumptions about your target audience, do proper research. Don’t just assume everyone uses Instagram or Facebook. Investigate which platform your desired audience uses the most. For example, if your products are for teens and young adults, you might think Instagram will benefit small businesses and is perfect choice but over 90% of them still use Facebook too. You should also be aware that multiple social media platforms can be used to target diverse business goals and different audiences.

Know Your Audience

Research and analyze the interests, demographics, and behaviors of the target audience in Pakistan. This knowledge will allow you to create content and messages that resonate with them and drive engagement. Before you start any campaign, it is really important to know who your audience is. The great thing about social media is that it gives you control over your campaign. You can easily figure out through analytical tools and compiling data who is buying the most from you. So, this can help you to adjust your social media plan to reach more people like other people.

market pakistani business1
Social Media Audience Segmentation 
PlatformAge RangeInterestsValues
Instagram18-34Fashion, Travel and LifestyleCreativity, Aesthetics
TikTok16-24Music, Dance and EntertainmentHumor, Virality
YouTube18-45Gaming, Tech and EducationLearning, Community
Facebook25-54News, Family and LocalConnection, Family
Twitter18-45News, Tech and BusinessInformation, Influence
Build Relationships with Your Audience

One of the topmost benefits of social media is that it permits you to engage and connect with your audience and build a connection. Instead of just selling your business, focus on connecting with your audience and building trust. Small businesses can use this trick to gain more customers and increase sales. When online users participate in your organic content or ads, you can directly help them with their queries and offer them what they are looking for. This would help these businesses to form an everlasting connection with their audience.

Share Engaging Content and Compelling Visuals

Compelling content is the main pillar of successful social media promotion. Create a content strategy that combines a blend of entertaining, informative, and visually attractive content. Any social post without any visuals usually gets ignored as people expect that every post must have a video, GIF, or image. Additionally, many people organize their travel plans and their dine-ins according to the pictures they see on social media platforms. Use the finest quality infographics, videos, images, and written slogans or posts to capture the attention of your audience. Tailor your written content to reflect the interests and cultural shades of the Pakistani market.

Collab Influencer Marketing

Influencer marketing has gained noteworthy traction in Pakistan. Partnering or teaming up with influencers who specialize in your niche can allow you to connect with their established audience and enhance your credibility. Identify influencers whose values align with your brand values and target audience, and collaborate with them to amplify your reach and promote your business effectively. Ad spending in the influencer advertising market is expected to reach $14.0 million in 2024. It is expected to display an annual growth rate of 8.93%, resulting in an anticipated market volume of $19.7 million by 2028.

Utilize Paid Advertising

Social media platforms offer strong paid advertising options that can significantly improve your promotional efforts. Use features like Facebook Ads, Instagram Ads, YouTube Ads, or Twitter Ads to reach specific groups in Pakistan based on demographics, location, and interests. Have clear goals, set a budget, and monitor the performance of your ads to get the best results.

You can use any of these advertising options:

    • Stories ads
    • Messenger ads
    • Carousel ads
    • LinkedIn
    • Instagram ads
    • Banner ads
    • Pinterest ads
    • TikTok ads


Tashheer LogoPromoting any business on social media in Pakistan needs a well-defined strategy, visually engaging content, and a deep consideration of the target audience. By selecting the right platforms, setting clear goals, developing eye-catching content, connecting with your audience, partnering with influencers, using paid advertising, and tracking your success, you can attain efficacious results. Use these 7 key tips mentioned by Tashheer’s research team to market your local business on social media in Pakistan. Hold the power of social media to connect with your Pakistani audience, figure out brand loyalty, and drive business growth in this digital era.

About the Author: Alishba

Alishba Zaheer is the lead content writer at Tashheer Digital and has a genuine passion for storytelling. With her team of skillful content writers, her expertise lies in the ability to seamlessly adapt writing style to various niches, checking new trends in Tech, especially in Pakistan. She stays ahead of the curve and maintains her dedication to writing excellence. Among other things, she has been instrumental in researching local brands, Pakistani products, and services, providing benchmark articles for Pakistani audiences.