Social media plays an important role for brands in Pakistan as one of the most important communication networks, with 71 million users only from Pakistan, as per the 2022 report.  Multiple businesses recognize social media marketing as a valuable resource for digital marketing. They use [...]

New online stores have a hard time getting even a small share of the market in the world of eCommerce in Pakistan. Marketing is probably the most important aspect of running an eCommerce store, and it is the most directly related to your product sales. [...]

Top 5 Trends in Digital Display Advertising 2022 Global digital advertising changed after the COVID-19 pandemic in 2020. Marketers were able to reach potential consumers from their own homes. As a result, marketing platforms like mobile, voice search, and videos have become more prevalent in [...]

When startups are launched in Pakistan, their main objective is to find as many ways as possible to get their first customer. Some business owners rely on traditional advertising methods, including print ads, outdoor advertising, and coupon mailers. Companies may believe that as long as [...]

Among all forms of digital marketing, SEO is among the most economically beneficial. Having an e-business allows companies to reach out to a wide audience of interested buyers.  Diverse digital marketing professionals must come together to implement an effective SEO strategy to harness this traffic [...]

Instagram stories have been a go-to format for brands to get their message out there by broadcasting posts to millions of people daily. By learning to create and share Instagram stories, you can increase your brand's presence on the platform, build engagement with users and [...]

How often have you watched an online video only to scroll past it? It's frustrating! You don't know what the creator was trying to do and why they chose this specific way of doing it. Video content is especially susceptible to this. So what makes [...]

Cross-channel marketing is a term that is used to describe the process of sending a unified message across different platforms, thus enabling the progression of your target audience from one stage to another. This type of marketing aims to create a smooth and consistent customer [...]

You must have used LinkedIn to look up a business, person, or position. Have you ever wondered why search results appear in the order they do? This is because LinkedIn uses a similar search algorithm to Google. You must be familiar with SEO (Search Engine [...]

Pakistan is at a critical and exciting stage. The choices we make today will affect our future in a significant way. Investing in Pakistan's gradual growth from an industrial to a service-based economy is necessary. The IT service sector can significantly boost our country's economic [...]

Starting a business is one of life's most difficult decisions. One must evaluate various factors before making a decision, whether it is to pursue a dream, to leave a tedious and unrewarding career, to begin a journey toward financial security, or to seek personal and [...]

When security is your priority, Pakistan is a nation to consider. With its distinct blend of culture, geography, and history, the people of this country have long placed a premium on safety. We have an eclectic mix of security companies operating in the country, offering [...]

Pakistan is a nation with a rich cultural heritage and an expanding economy. Because of its strategic location, natural wealth, and large and diversified population, the country has attracted many global corporations. Job creation, knowledge transfer, and economic growth are among the benefits that these [...]

Business Process Outsourcing (BPO) refers to services outsourcing in which a business or organization subcontracts non-core functions. Examples are payroll processing, tax compliance, and debt collection to another company. Companies outsource these functions to third-party providers. Outsourcing has been mentioned as one of the sectors [...]

Pakistan’s Information Technology (IT) sector has an uphill battle with its talented youth and is expected to become the largest export industry of the country, according to the Pakistani High Commissioner to the UK. Based on this information, it is also essential to note that [...]

The tech industry in Pakistan is doing quite well and more tech jobs are becoming available. According to a recent World Economic Forum estimation, Pakistan will have one of the world's fastest-growing tech marketplaces in the next five years. This is happening because many people [...]

IT services market in Pakistan is expected to increase by 12.58% from 2024 to 2028, reaching a total market value of US$ 4.98 billion in 2028. Pakistan Government knows how powerful information technology can be. To improve the lives of Pakistani citizens, the Government of [...]

Cryptocurrencies have become increasingly popular in recent years with over 1,600 of them as of 2018 and the number keeps rising. This surge has led to a higher demand for blockchain developers, the technology behind cryptocurrencies like Bitcoin. These developers are highly valued, earning an [...]

Mobile banking apps are popular because they're super easy to use. You can do your banking just by tapping your phone screen. You can be miles away and still manage your money, even sending money between accounts in different countries. For example, someone in the [...]

Pakistani telecom companies have assured the Federal Board of Revenue (FBR) that they will block the mobile phone SIMs of over half a million non-filers but sought a period of one to 2 weeks to carry out this task. FBR Chairman Malik Amjed Zubair Tiwana [...]

The entertainment industry in Pakistan has seen significant growth over the years as the audience has a deep-rooted love for media. Drama channels have played a pivotal role in shaping the cultural and social landscape of the nation. These channels have become common or household [...]

Decorating and designing your home is truly a form of art that combines creativity, craftsmanship, and style. And not everyone is up to that job. This is where interior designers come into play, bringing their aesthetic senses to create spaces that reflect your personality and needs. They have [...]

Coconut oil is incredibly versatile and can be used for cooking and baking as a butter substitute in vegan dishes and even as a treatment for healthier hair. However, with so many varieties available like refined, unrefined, virgin, extra-virgin, and cold-pressed, choosing the right one [...]

Choosing the right hair conditioner is very important for keeping your hair healthy, soft, and smooth. These conditioners help to nourish and repair your hair while making it easier to manage and style them. If we talk specifically about Pakistan, there are many great brands [...]

For most people, moderate coffee consumption can be incorporated into a healthy diet. A moderate coffee intake of about 2–5 cups a day is linked to a lower likelihood of type 2 diabetes, heart disease, liver and endometrial cancers, Parkinson's disease, and depression. Coffee is [...]