When you are serious about your hair care routine, you must be sure to use the best shampoo brands to cleanse and wash your hair. Low-quality shampoos may lack ingredients that protect hair from environmental stressors. Certain components can disrupt the scalp’s natural balance. Fragrances, alcohol, hair dyes, and other harsh chemicals can irritate the scalp. Essential nutrients and moisturizing ingredients may be absent in low-quality shampoos, leaving hair looking dull and lifeless. They also strip away natural oils, leading to dryness, frizz, and even breakage, that’s why it is essential to use shampoo of best quality. There is a wide range of shampoos available in Pakistan, both organic and inorganic, it is only a few brands that are toxin-free, hypoallergenic, dermatologically examined, and nourishing as well. The Hair Care market in Pakistan is expected to make around US$1.15 billion in revenue by 2024. Over 60% of consumers in Pakistan choose natural and herbal hair care products, seeking gentle yet effective solutions. It is predicted to grow annually at a rate of 1.49% from 2024 to 2028.

Many companies claim to make top-quality shampoo in Pakistan, but not all do. In this article, our Tashheer research team compiled a list of the top 8 excellent shampoo brands based on customer reviews, our research, and the ingredients used by the brand. From well-known international names to beloved local choices, these brands have become popular in the Pakistani market. Whether you are looking for solutions to damage repair, hair fall, volume, or specific concerns like dryness or dandruff, the Pakistani market has a shampoo brand for every hair type and preference.

Best Shampoo Brands in Pakistan
Best Shampoo Brands in Pakistan

Here is the list of the top 8 premium shampoo and haircare brands in the Pakistani Market, mentioned as below:

BrandFounded DateFounderGlobal HeadquartersHead Office in Pakistan
Sunsilk1954UnileverLondon, UKKarachi, Pakistan
Lifebuoy195Lever BrothersLondon, UKKarachi, Pakistan
Dove1957UnileverLondon, UKKarachi, Pakistan
TRESemmé1947Edna L. EmmeNew York, USAKarachi, Pakistan
L’Oréal1909Eugène SchuellerClichy, FranceKarachi, Pakistan
Johnson’s1893Robert Wood JohnsonNew Jersey, USAKarachi, Pakistan
Pantene1945Gustav ErlemannMinnesota, USAKarachi, Pakistan
Head and Shoulders1961Procter & GambleCincinnati, USAKarachi, Pakistan

Sunsilk is an internationally recognized British haircare brand owned by Unilever and dominates Pakistan’s shampoo industry. The brand was introduced in 1954 in the United Kingdom and is now available in the majority of countries around the world.  It first entered the Pakistani market in 1975 and its diverse product line addresses a wide range of hair types and options, giving them a one-stop shop for obtaining beautiful, healthy looks. These options are for long, healthy hair, hair shine, thick hair, and hair fall. Personality is not only enhanced by using best makeup brands, but also by using best hair care products. This shampoo performs well in nourishing hair from the root. It has a separate variant that prevents hair fall. Humaima Malick, an actress and model, is the brand ambassador for Sunsilk in Pakistan.

Google rating (4.2)
Registered OfficeUnilever Pakistan Limited, Avari Plaza, Fatima Jinnah Road, Karachi, Pakistan
Phone No0800-13000
Area ServedWorldwide

For Shine and Smoothness

  • Sunsilk Black Shine Shampoo
  • Sunsilk Co-Creams

For Volume and Thickness

  • Sunsilk Thick & Long Shampoo
  • Sunsilk Volume Conditioner

For Hair Fall and Damage Control

  • Sunsilk Hair Fall Solution Shampoo
  • Sunsilk Keratin Smooth

For Specific Hair Types

  • Sunsilk Natural Black Shine Shampoo
  • Sunsilk Dry & Frizzy Hair Shampoo

Lifebuoy is a British soap brand marketed by Unilever. Lifebuoy was launched by Lever Brothers in 195 in the United Kingdom. Lifebuoy shampoo in Pakistan is an original formulation that offers nourishment to your hair and makes it silky & smooth. It strengthens the hair by making it strong from the root tips. It nourishes and restores milk protein, making your hair stronger and healthier. For the past 25 years, Lifebuoy Shampoo has been encouraging moms to nurture their daughters’ strength. Among numerous ways to raise stronger daughters, education is the most important. Since 201, LBS has provided education to over 10,000 girls in Pakistan and has collaborated with TCF and the Ministry of Human Rights to promote awareness of Girl Child Education.

Google rating (4.4)
Registered OfficeUnilever Pakistan Limited, Avari Plaza, Fatima Jinnah Road, Karachi, Pakistan
Area ServedWorldwide
  • Lifebuoy Strong & Thick Shampoo
  • Lifebuoy Silky Soft Shampoo
  • Lifebuoy Naturally Long Shampoo
  • Lifebuoy Herbal Shampoo
  • Lifebuoy Naturally Strong Onion & Aloe Vera Shampoo

Dove is a personal care brand first time founded in 1957 and owned by Unilever, a British multinational company. Their products are available in more than 154 countries and are offered for women, men, babies, and kids. The logo for Dove is a silhouette of the brand’s eponymous bird. This brand first time entered in Pakistani market in 1975. Dove Shampoo is not just about getting clean, that’s why Dove shampoos not only clean your hair gently but also provide the nourishment it needs as you use them over time. Their shampoo, formulated with Nutrilock actives, claims to reduce hair fall by up to 9%. Gentle enough for daily use, Dove Shampoo promises fuller, deeply nourished hair, making it a top choice for hair regrowth in Pakistan.

Google rating (4.6)
Registered OfficeAvari Plaza, Fatima Jinnah Road, Karachi, Sindh
Phone No(021) 35215011
Area ServedWorldwide

For Nourishment and Repair

  • Dove Intense Repair Shampoo
  • Dove Dryness Care Shampoo

For Strength and Resilience

  • Dove Hair Fall Rescue
  • Dove Breakage Remedy

For Specific Hair Types

  • Volume & Fullness Shampoo
  • Hydrating Ritual Shampoo

TRESemmé is an American hair care product brand founded in 1947 by the Godefroy Manufacturing Company in Manhattan, New York City, New York, USA. The TRESemmé products line was first marketed only to beauty salons. Alberto-Culver purchased the TRESemmé trademark in 1968, and Unilever acquired it in 2010. Their professional hair care line offers a range of products in Pakistan for smooth, sleek, and shiny salon-like hair. The main ingredient, Keratin, helps repair hair breakage and damage, making their Shampoo a top choice for achieving healthy-looking hair in Pakistan. The TRES girl believes in being ready to face any challenge head on and making her presence known with salon smooth hair. They focus on a variety of hair types and textures, creating shampoos, conditioners, and styling products that deal with issues such as frizz, dryness, damage, and volume.

Google rating (4.7)
Registered OfficeUnilever Pakistan Limited, Avari Plaza, Fatima Jinnah Road, Karachi, Pakistan
Phone No1-888-497-7054
Area ServedWorldwide
  • Keratin Smooth Anti-Frizz Shampoo for Frizzy Hair
  • Full Fiber Volume Shampoo for Thin Hair
  • Rich Moisture Shampoo for Dry Hair
  • Pro Care Curls Sulfate-Free Shampoo
  • Purple Shampoo for Blonde Hair
  • 24 Hour Volumizing Shampoo for Fine Hair
  • TRESemmé Keratin Smooth Weightless Shampoo
  • Silky & Smooth Shampoo for Frizzy Hair
  • Beauty-Full Strengthening Shampoo
  • Botanique Nourish Shampoo
  • Effortless Waves Shampoo
  • Flawless Curls Shampoo with Coconut Oil
  • Pro Infusion Fluid Smooth Shampoo
  • Pro Infusion Fluid Color Shampoo
  • Pro Infusion Fluid Volume Shampoo
  • Pro Infusion Fluid Curls Shampoo

L’Oréal S.A. is a French personal care company based in Clichy, Hauts-de-Seine, with its registered headquarters in Paris. L’Oréal founded in 1909, is the world’s largest cosmetics company, specializes in hair color, skincare, sun protection, make-up, perfume, and hair care. L’Oréal owns 36 brands and as of recent statistics, has registered 497 patents with ongoing growth. It is a premium brand with subsidiaries all around the globe including L’Oreal Pakistan and L’Oreal Paris. They started their journey with amazing hair color products and today they launched his line of products. Today, L’Oreal Pakistan operates a branch in Karachi with about 800+ employees. People frequently use its products, including hair dye and L’Oreal shampoo.

Google rating (4.8)
Registered OfficeThe Forum, Office No. 603 & 604, G-20, Block 9, KDA Scheme No. 5, Clifton, Karachi
Phone No(92-21) 35306737-9
Area ServedWorldwide

Here is the list of L’Oréal shampoo lines and their variants in Pakistan:

L’Oréal Elvive

  • Elvive Dream Long Shampoo
  • Elvive Extraordinary Oil Shampoo
  • Elvive Purple Reviving Shampoo
  • Elvive Nourishing Shampoo
  • Elvive Frizz Control Shampoo
  • Elvive Volume Boost Shampoo

L’Oréal Elseve

  • Elseve Rapid Reviver Shampoo
  • Elseve Total Repair 5 Shampoo
  • Elseve Hydra Hyaluronic Shampoo
  • Elseve Total Shine Shampoo
  • Elseve Keratin Straight Shampoo
  • Elseve Volume Legend Shampoo

L’Oréal Paris Professional

  • Serie Expert Liss Unlimited Shampoo
  • Serie Expert Metal Detox Shampoo
  • Serie Expert Blondifier Cool Blonde Shampoo
  • Serie Expert PowerDose Serum Shampoo
  • Serie Expert Curl Enhancer Shampoo
  • Serie Expert Volume Expand Shampoo

L’Oréal Elseve Hyaluronic Hydra Recharge

  • Hydra Recharge 72H Moisture Lock Shampoo
  • Hydra Recharge Aloe Vera Cleansing Conditioner

Other L’Oréal Shampoos

  • L’Oréal Paris Casting Crème Gloss Shampoo
  • L’Oréal Paris Preference Color Protecting Shampoo
  • L’Oréal Paris No Yellow D Purple Shampoo
  • L’Oréal Paris Nutri-Curl Anti-Breakage Defining Cream Shampoo

Johnson’s is an American brand of cosmetics, haircare, and skin care products possessed by Kenvue. The brand was first time launched in 1893 with Johnson’s Baby Powder. It is a great pick because it’s a very gentle shampoo that’s also free of SLS, which is a plus. Johnson’s baby skincare products nourish baby skin with its gentle formula. Their baby shampoo tear-free formula with hypoallergenic ingredients gently cleanses infant hair and skin while retaining natural skin hydration. Dermatologists have evaluated and recommended this product for babies with sensitive skin. Many adults in Pakistan use it for its gentle cleansing and refreshing formula especially those with sensitive scalps or dry hair. These products are designed to work in synergy, providing complete gentle care for little ones and sensitive skins.

Google rating (4.5)
Registered OfficeR2FG+X9M, Block 5 Clifton, Karachi, Sindh, Pakistan
Phone No92-326-036-666-3
Area ServedWorldwide

For Baby and Newborns  

  • Calming Baby Shampoo
  • CottonTouch® Newborn Wash & Shampoo
  • Head-To-Toe® Wash and Shampoo
  • Baby Shampoo

For Adults

  • Calming Baby Shampoo
  • Head-to-toe wash and Shampoo

For Toddlers and kids

  • Clean & Fresh Shampoo & Body Wash
  • No More Tangles Detangling Spray
  • Shiny & Soft Shampoo
  • Shiny & Soft Conditioning Spray
  • Curl Defining Shampoo for Kids’ Curly Hair
  • Curl Defining Leave-In Conditioner
  • Kids Strengthening Shampoo with Vitamin E
  • Kids Strengthening Conditioner with Vitamin E

Pantene, originally a Swiss hair care brand, is now owned by Procter & Gamble. It was introduced in Europe in 1945 by Hoffmann-La Roche and expanded globally in 1985 under Richardson Vicks. Procter & Gamble acquired it the same year to enter the beauty product market and holds the crown in Pakistan’s shampoo market. Pantene’s ingredients are analyzed to offer high safety both for you and the environment. The brand introduced the use of Pro-Vitamin B5, an effective nutrient that strengthens and nourishes the hair. This commitment to science continues to fuel their product development, ensuring efficacy and noticeable results. From dry and damaged locks to frizzy and colored strands, there’s a Pantene product specifically designed to enhance your natural beauty.

Google rating (4.5)
Registered OfficeDolmen Mall, Clifton, Karachi, Sindh, Pakistan
Phone No(021) 111 000 764
Area ServedWorldwide

Pantene Pro-V

  • Pro-V Smooth & Silky Shampoo
  • Pro-V Repair & Protect Shampoo
  • Pro-V Color Protect Shampoo
  • Pro-V Moisture Miracle Shampoo
  • Pro-V Advanced Dry Repair Shampoo
  • Pro-V Advanced Hair Fall Solution Shampoo

Pantene Advanced Care

  • Advanced Care Hydra Rescue Shampoo
  • Advanced Care 7 Oil Nourish Shampoo
  • Advanced Care Keratin Smooth Shampoo
  • Advanced Care Split End Repair Shampoo

Pantene Black Shine

  • Black Shine 3 Minute Miracle Conditioner
  • Black Shine Shampoo

Other Pantene Shampoos

  • Damage Repair Intense Repair Shampoo
  • Lively Clean Volume & Bounce Shampoo
  • Smooth Keratin Hair Milk
  • Micellar Shampoo
Head and Shoulders

Head & Shoulders (H&S) is an American shampoo brand by Procter & Gamble, that proudly claims to be the number one shampoo worldwide. The key anti-dandruff ingredient in Head & Shoulders is piroctone olamine, and certain types also include selenium disulfide for extra strength. In 1949, John Parran Jr, a scientist from the University of Tennessee, joined Procter & Gamble to tackle dandruff. After a decade of testing, Head & Shoulders was launched in 1961. In 2002, they decoded the genes of the fungus causing dandruff. With a team of over 500 experts worldwide, they are dedicated to continuously improving their shampoos and conditioners to make them the best. Its commitment to innovation, diverse product selection, and constant evolution ensure it remains the top brand for millions in Pakistan seeking flake-free, healthy, and beautiful hair. In Pakistan, they hold over 65% of the anti-dandruff shampoo market.

Google rating (4.3)
Registered Office1203, 12th Floor, Uni Centre, I.I Chundrigar Road, Karachi, Pakistan
Phone No0316-2984323
Area ServedWorldwide

Dandruff Shampoos

  • Classic Clean Anti-Dandruff Shampoo
  • Apple Fresh Anti-Dandruff Shampoo
  • Citrus Fresh Anti-Dandruff Shampoo
  • Cool Menthol Anti-Dandruff Shampoo
  • Dry Scalp Care Anti-Dandruff Shampoo
  • 2in1 Menthol Anti-Dandruff Shampoo & Conditioner
  • 2in1 Citrus Fresh Anti-Dandruff Shampoo & Conditioner
  • Total Care 7 Anti-Dandruff Shampoo
  • Dry Scalp Rescue Anti-Dandruff Shampoo
  • Supreme Anti-Dandruff Shampoo
  • Supreme Menthol Anti-Dandruff Shampoo
  • Supreme Moisture Nourishing Anti-Dandruff Shampoo

Dry & Damaged Hair Shampoos

  • Smooth & Silky Nourishing Shampoo
  • Coconut Water & Aloe Vera Shampoo
  • Royal Oils Nourishing Shampoo
  • Instant Anti-Frizz Shampoo

Other Head & Shoulders Products

  • 2in1 Classic Clean Anti-Dandruff Shampoo & Conditioner
  • Hair Tonic for Oily Scalps
  • 2in1 Dry Scalp Care Anti-Dandruff Shampoo & Conditioner
  • Dry Scalp Care Conditioner
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Shampoo aids in effective dirt and debris removal, including fragrances like smoke or sweat. It also removes oil, naturally produced by sebaceous glands to moisturize hair. Shampoos use surfactants, often containing sulfates for lather, which can both clean and potentially damage hair. In this article, our Tashheer research team compiled a list of the top 8 excellent shampoo brands in Pakistan that are popular among customers and had maximum market share. Pakistan has a variety of high-quality shampoo brands that address different hair needs. You can choose your favorite one from these 8 brands after readings their qualities and specifications in this thorough article.  Each brand has special features like repairing damage, adding volume, fighting dandruff or using herbal ingredients offering various benefits for users.

About the Author: Alishba

Alishba Zaheer is the lead content writer at Tashheer Digital and has a genuine passion for storytelling. With her team of skillful content writers, her expertise lies in the ability to seamlessly adapt writing style to various niches, checking new trends in Tech, especially in Pakistan. She stays ahead of the curve and maintains her dedication to writing excellence. Among other things, she has been instrumental in researching local brands, Pakistani products, and services, providing benchmark articles for Pakistani audiences.