In the previous decade, some new local and well-known international makeup brands have entered Pakistan. Pakistanis now have access to leading makeup companies. All these brands conduct tests on ingredients to ensure they perform well and are safe when in contact with the skin. Pakistan’s flourishing beauty sector is home to various makeup brands, each catering to different preferences and budgets. These brands offer products that the world’s top dermatologists have approved. You no longer have to rely on relatives or friends to send you makeup from abroad. Local makeup brands now dominate the Pakistani market, offering affordability and high quality for all. If you are looking for the top makeup brands you can get in Pakistan, you have come to the right place. This article, written by Tashheer’s expert team after thorough marketing research, contains a list of the best makeup brands and the best cosmetic brands in Pakistan with prices.

Here is the list of the top 10 brands in Pakistan in 2023 that perform well in the Pakistani market and the choice of every cosmetologist, listed below

BrandFounded YearFounderHead Office
Rivaj UK2008SJS InternationalLahore, Pakistan
Maybelline1915T.L. WilliamsNew York, USA
L’Oreal1909Eugène SchuellerClichy, France
Etude1983Young-sun KimSeoul, South Korea
Kryolan1945Arnold LangerBerlin, Germany
Masarrat Misbah2014Masarrat MisbahLahore, Pakistan
Medora1961Saba SohailKarachi, Pakistan
Miss Rose2020Haleema FatimaLahore, Pakistan
Mac1984Frank ToskanNew York, USA
Revlon1932Charles RevsonNew York, USA
Kashee’s 2000Kashif AslamLahore, Punjab

BA by Suleman

2017Suleman Ahmad Lahore, Punjab

SJS International, established in 1988, has become a leading business in Pakistan with over 2,000 employees and 65+ distributors nationwide. Under its umbrella, Rivaj, created in August 2008, is a multi-category brand offering high-quality beauty, fashion, and personal care products. Rivaj offers everything from foundations to eyeshadow palettes, fragrances, sunblocks, blushes, highlighters, skincare, and personal care products. They offer unisex products, suitable for all skin tones and types, and make it simple for everyone to find cosmetic products that match their skin tone easily. Rivaj HD (High Definition) is a premium cosmetics-only Rivaj addon. Its cosmetic line is made with high-quality ingredients and wrapped in luxury packaging for affluent customers.

Google rating (5.0)
CEOMr. Kashif Javaid
AddressC8WF+6P5, Depot Rd, Quaid-e-Azam Industrial Estate Quaid e Azam Industrial Estate, Lahore, Punjab
Phone+92 334 4975673
MakeupFoundations, eyeshadow palettes, blushes, highlighters, lipsticks, mascaras, eyeliners, eyebrow products, primers, setting sprays, etc.
SkincareCleansers, moisturizers, serums, masks, exfoliators, toners, eye creams, spot treatments, neck & décolletage creams, etc.
HaircareShampoos, conditioners, hair masks, styling products (gels, mousses, hairsprays, etc.), heat protectants, hair oils, hair color, etc.
HealthcareBody washes, lotions, deodorants, hair removal products, shaving supplies, dental hygiene products, vitamins, minerals, protein powders, etc.
FragrancesPerfumes (eau de parfums, eau de toilettes), colognes, body sprays, scented lotions, etc.

Maybelline New York, founded in 1914 in Chicago, is an American beauty company. Its founder Chicago pharmacist Thomas Williams, inspired by his sister, mixed Vaseline and coal dust to create the first modern mascara, “Lash-Brow-Ine,” in 1915, launching Maybelline. This brand became a part of L’Oréal in 1996 and is now based in New York City. It was first launched in Pakistan in 2009 and targets the urban middle-class segment. Maybelline Pakistan’s #MakerWomen campaign celebrated edgy, stylish women chasing their dreams, becoming a movement for Pakistani women’s empowerment. Their commitment to quality, innovation, and inclusivity has made them a household name in the beauty world. One of the many reasons for its success in Pakistan is the wide range of beauty products this brand offers. This versatility can’t be found in any other brand.

Google rating (4.3)
Area ServedWorldwide
Pakistan CEOFatima Ahmed
Global PresidentLeonardo Chavez
AddressR23H+2HH, Block 4 Clifton, Karachi, Sindh, Pakistan

Maybelline gained momentum with Lynda Carter joining as the beauty fashion coordinator just after her successful TV series.

Face MakeupFoundations, concealers, powders, blushes, highlighters, bronzers, and contouring products.
Eye MakeupMascaras, eyeliners, eyeshadows, eyebrow pencils, and eye primers.
Lip MakeupLipsticks, lip glosses, lip balms, lip liners, and lip stains.
Nail MakeupNail polishes, nail treatments, and nail accessories.
Tools and BrushesBrushes, sponges, and other makeup application tools.
  • Josie Maran
  • Miranda Kerr
  • Sarah Michelle Gellar
  • Melina Kanakaredes
  • Zhang Ziyi, Siti Nurhaliza
  • Fasha Sandha
  • Sheetal Mallar
  • Julia Stegner
  • Jessica White
  • Kristin Davis
  • Adriana Lima
  • Christy Turlington
  • Charlotte Kemp Muhl
  • Emily DiDonato
  • Erin Wasson
  • Beatriz Shantal
  • Jourdan Dunn
  • Josephine Skriver
  • Marloes Horst
  • Gigi Hadid
  • ITZY
  • Liza Soberano
  • Urassaya Sperbund
  • Winnie Harlow

Etude House is a South Korean cosmetics brand under Amore Pacific. The name ‘Étude’ translates to ‘study’ in French. Etude House Seoul began in 2005, reaching its 393th store in 2019. Etude House entered the Pakistani market in 2013 and has since become one of the most popular cosmetic brands in the country. Their products are available in a wide range of shades and formulas to suit all skin tones and types. The brand offers high-quality products at affordable prices. Etude House products are also known for their innovative formulas and trendy packaging. The brand offers a variety of makeup products, including foundations, concealers, powders, blushes, highlighters, eyeshadows, eyeliners, mascaras, lipsticks, and lip glosses.

Google rating (4.7)
Area ServedWorldwide
OwnerAmore Pacific
Location156-157, Block 3, BYJCHS, Bahadurabad, Karachi, Pakistan

See More: Top jewelry brands in Pakistan

  • Dear Darling Water Gel Tint
  • Miss Honey Cera Soft Tint
  • Etude House Fixing Tint
  • Etude House Play Color Eyes Palette
  • Etude House Eyebrow Pencil
  • Etude House Moistfull Collagen Cream
Jun Ji-Hyun1999-2000
Song Hye-kyo2001-2006
Jang Keun-suk & Go Ara2006-2008
Lee Min-ho, Park Shin-Hye, Yoo Seung-ho2009-2010
Sandara Park2011-2012
Krystal Jung & Sulli2013-2018
Red Velvet2018-present
Kim Do-ah2019
Kazuha (Le Sserafim)2022-present

Kryolan is a German brand that is trusted by professional makeup artists all over the world. Since its inception in 1945, the brand has become tremendously popular in the theatre, cinema, and television industries due to its exquisite quality and vast product variety. It was released in Pakistan under the banner of Bays International since it was deemed a good fit for the local market. Kryolan, as expected, has been a huge hit with industry professionals, giving them instruments to develop their creativity and art. Kryolan has been present in Pakistan for over 10 years and has gained a loyal following among makeup artists, beauty enthusiasts, and professionals. Kryolan featured in Season 3 of RuPaul’s Drag Race.

Google rating (4.8)
AddressMehran House, 756-C Central Commercial Area, Tariq Road, Behind Tariq Centre, Karachi, 75400
Phone Number+92 21 34302233
Area ServedWorldwide
OwnerWaltraud and Arnold Langer

Kryolan’s extensive product range includes:

FoundationsVarious formulas and finishes for all skin tones.
ConcealersHigh-coverage, long-lasting options.
PowdersSetting, loose, and pressed powders for a flawless finish.
BlushesA variety of shades and finishes for a natural flush.
HighlightersIdeal for achieving a dewy, radiant glow.
EyeshadowsDiverse formulas, finishes, and colors for endless eye looks.
EyelinersPencil, liquid, and gel options for precise and long-lasting lines.
MascarasKnown for volumizing and lengthening properties.
LipsticksWide range of formulas, finishes, and colors.
Lip GlossesAdds a touch of shine to the lips.
Makeup BrushesHigh-quality options for all makeup application needs.

Masarrat Misbah Makeup is a symbol of Pure Beauty and was founded by Masarrat Misbah, a beauty entrepreneur, cosmetologist, and social media personality. Her charismatic and promising personality shines through in her appreciation of beauty and, more importantly, in her kindness and empathy for others who have accidentally lost it. Masarrat Misbah has dedicated her life to supporting women’s independence and educating young women. The next step in the Masarrat Misbah brand’s evolution was to put her 35 years of knowledge into a cosmetic product so that any woman could carry a piece of empowerment with her. Every woman represents a different concept of beauty and creates looks that make them feel empowered and confident. Their professional color palette will highlight individual beauty while also adding levels of confidence.

Google rating (4.5)
Address99 Park Lane, Saddar Town, Lahore, Punjab, Pakistan
CEOFuad Chundrigar
Located in Fortress Square Mall

Tashheer marketing team listed the most famous Masarrat Misbah Cosmetics product, which may include:


  • Drama Lash
  • Black Matte Eyeliner
  • Sunrise Palette
  • Sunset Palette
  • Brow Palette
  • Perfect Wear Eyeliner


  • Silk Foundation
  • Silk Pressed Powder
  • Stay On Blusher
  • Silk Primer
  • Contour + Light Palette
  • Highlight Edition 1


  • Matte Luxe
  • Liquid Lipstick
  • Miracle Gold Lip Oil
  • Lip Varnish

Medora is a beauty and cosmetics company identified for producing high-quality yet reasonably priced goods. The company in Pakistan sells a variety of products, including makeup, skincare, and personal care items. Medora’s products are intended to meet the requirements of women of all ages and skin types. The company offers foundation, lipstick, eye shadow, and other beauty products that are designed to deliver long-lasting coverage and a flawless finish. Overall, Medora’s products are in high demand due to their low cost and excellent quality ingredients. Medora has a product to fit your beauty demands, whether you’re looking for new makeup or skincare. Their confidence has been established as an outcome of regular product enhancement by their team of chemists who are constantly working to match the expectations of the consumers. Having a network of more than 200 distributors, the company can serve its consumers all over Pakistan.

Google rating (4.4)
Phone Number+9221 32775880-87
Tibet Centre, M A Jinnah Road, Karachi 74400, Pakistan

Medora’s products are divided into four main categories:

FaceFoundation, Concealer, Powder, Blush, Bronzer, Highlighter, Contour
EyesEyeshadow, Eyeliner, Mascara, Brow Products (pencil, gel, pomade)
LipsLipstick (matte, liquid, bullet), Lip Gloss, Lip Liner
NailsNail Polish (various colors and finishes), Nail Art Tools (brushes, stencils, stickers), Nail Care Products (base coat, top coat, cuticle oil)
Easy AvailabilityWidely accessible through various channels.
Time-TestedEstablished brand with a long history and legacy.
Diverse ShadesOffers a broad spectrum of lipstick colors for different preferences. Examples include Red, Cramlet, Rust, Pink, Peach Pink, Rose Pink, Orange, etc.
Cost-EffectiveAffordable prices, typically PKR 100 or 110 per lipstick.

Miss Rose is a Chinese brand that is now available in many countries including Pakistan. Finding affordable, cruelty-free makeup and skincare that is high-quality can be a challenge. This is why we created MISSROSE. Their products have skin-friendly ingredients to satisfy and fulfill the demands of every woman. Along with being affordable, they try to provide the latest products, so you can stay on trend without needing to spend a lot of money. Its products are in every lady’s makeup bag in Pakistan. Although it sells a wide range of cosmetics, its most well-known products are its vibrant lipsticks, mascaras, and kajal. Many fashionistas use and suggest Miss Rose products, making them their go-to picks for daily consumption in Pakistan. Its products are easily accessible to customers both online and in local retailers.

Google rating (4.4)
Address78/S، Quaid-e-Azam Industrial Estate Kot Lakhpat, Lahore, Punjab 54770, Lahore, 54000
FounderHaleema Fatima

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Wide range of makeup products, including:

  • Foundations
  • Concealers
  • Lipsticks
  • Eyeshadow
  • Blush
  • Mascaras

Miss Rose products stand out for their:

High QualityLong-lasting wear and vibrant colors due to premium ingredients and pigments.
AffordabilityBudget-friendly prices, making them accessible to everyone.
VarietyDiverse range of products catering to all skin types and preferences.

According to Tashheer’s research team, these products of Miss Rose are popular in market, listed below  

  • Miss Rose Perfect Cover 24H Hydrating Concealer
  • Options to choose list design
  • Miss Rose Cat Foundation
  • Miss Rose the Ultimate Sprit Color Collection Kit
  • Miss Rose 3D Black Buster Kit

M·A·C Cosmetics, also known as MAC, is a Canadian makeup brand founded in Toronto in 1984 by Frank Toskan and Frank Angelo. Now headquartered in New York City under the ownership of Estée Lauder Companies since 1998, MAC stands for Make-Up Art Cosmetics. With 500 independent stores including 30 in France, all MAC stores are managed by professional makeup artists. Mac Cosmetics was first founded in Pakistan in 2010. M.A.C Cosmetics in Pakistan is a haven for beauty enthusiasts. While recognized as a high-end brand, M.A.C. offers competitive prices compared to other brands of similar quality. In Pakistan, many dermatologists and Makeup professionals recommend it for daily use because of their high-quality ingredients which do not damage skin cells and protect it from Sun rays.

Google rating (4.6)
Parent CompanyEstée Lauder Companies (1998–present)
Price RangePKR 2000- PKR 9000

M.A.C Cosmetics in Pakistan offers a varied range of high-quality makeup and skincare products known for:

QualityPremium ingredients for long-lasting wear and vibrant colors, ensuring high performance and color payoff.
VarietyExtensive selection catering to diverse needs and preferences, including makeup kits, foundations, concealers, lipsticks (matte, liquid, bullet), eyeshadows (palettes, singles), eyeliners (pencil, liquid, gel), mascaras, blushes, bronzers, highlighters, and skincare products.
AffordabilityCompetitive prices compared to other high-end brands, making luxury makeup accessible to a wider audience.
  • Studio Fix Fluid SPF 15 Foundation
  • Ruby Woo Matte Lipstick
  • Pro Longwear Concealer
  • Velvet Teddy Matte Lipstick
  • Powder Kiss Lipstick
  • Strobe Cream
  • Mineralize Skinfinish Natural
  • Prep + Prime Fix+ Setting Spray

Revlon, Inc. is a big American company that makes cosmetics, skincare, perfume, and personal care products. They set up their main office in New York City on March 1, 1932, and it is still there today. Revlon Pakistan was first founded in 2012. For many years, people in Pakistan have enjoyed high-quality makeup and cosmetics from Revlon. Revlon is a popular beauty brand with a unique red and white logo that offers a wide range of foundations, lipsticks, eyeshadows, and more. Revlon does safety tests for their all products from foundation to hair colors. Revlon strives to help all clients look and feel their best, regardless of skin tone or facial features. With its commitment to affordability, quality, and a diverse product range, Revlon Cosmetics continues to be a popular choice for makeup enthusiasts in Pakistan. Dermatologists often recommend Revlon products for daily use, especially for working women.

Google rating (4.4)
Address#16, 2nd Floor, Naqi Market, The Mall Lahore, Lahore, Pakistan
Phone No(92 42) 36371313
Area ServedWorldwide
Price RangePKR 2000 to PKR 6000.
FaceFoundations, concealers, powders, highlighters, bronzers, and blushes.
EyesEyeliners, mascaras, eye shadows, and brow products.
LipsLipsticks, lip glosses, lip liners, and lip balms.
NailsNail polishes in a vast array of colors and finishes.
  • ColorStay Liquid Eye Pen
  • Ultra HD Matte Lipcolor
  • ColorSilk Hair Color
  • ColorStay Foundation
  • Super Lustrous Lipstick
  • PhotoReady Concealer
  • Revlon Kiss Cushion Lip Tint
  • Mega Multiplier Mascara

Loreal is also among the top international cosmetic brands in Pakistan. L’Oreal is a big brand with subsidiaries all around the world, including L’Oreal Pakistan and L’Oreal Paris. It all began in the early 1990s, when a French chemist developed a hair color mix and launched his own line of products. He then marketed those items to Persian hairdressers. The company began with only two people, but over time, the company grew to include 88000 employees. The brand provides a wide range of innovative makeup products. Face masks, face wash, mascaras, lip glosses, lipsticks, serums, foundation, and hair treatments such as shampoo, conditioners, hair masks, heat protection sprays, and so on are all available at Loreal Paris. Along with high-quality makeup and skin care products, It also makes high-quality cosmetic brushes.

Google rating (4.4)
AddressThe Forum, Office No. 603 & 604, G-20, Block 9, KDA Scheme No. 5, Clifton, Karachi, Pakistan
Phone Number(92-21) 35306737-9
Area ServedWorldwide
Price RangePKR 3000 to PKR 8000.

Here is the list of the most famous products of L’Oreal Paris, mentioned below

  • Create advanced list items
  • L’Oreal Paris Infallible 24H Fresh Wear Foundation
  • L’Oreal Paris Infallible Pro-Matte Loose Setting Powder
  • L’Oreal Paris Voluminous Lash Paradise Washable Mascara
  • L’Oreal Paris Telescopic Original Mascara
  • L’Oreal Paris Colour Riche Eyeshadow
  • L’Oreal Paris Rouge Signature Matte Liquid Lipstick
  • L’Oreal Paris Infallible Pro-Last Lipcolor

Tashheer researchers compiled a List of L’Oréal Paris Spokespeople:

NameStart Year
Laetitia Casta (1998 – Present)1998
Eva Longoria (2005 – Present)2005
Aishwarya Rai (2004 – Present)2004
Helen Mirren (2014 – Present)2014
Amber Heard (2018 – Present)2018
Duckie Thot (2018 – Present)2018
Jaha Dukureh (2018 – Present)2018
Céline Dion (2019 – Present)2019
Katherine Langford (2020 – Present)2020
Viola Davis (2021 – Present)2021
Yseult (2021 – Present)2021
H.E.R. (2022 – Present)2022
Anushka Sharma (2022 – Present)2022
Thuso Mbedu (2023 – Present)2023

Kashif Aslam, the owner of this brand, started this incredible journey in the year 2000, and now after crafting a huge list of satisfied customers, his salon has become the Beauty Destination for all sorts of bridal and festive makeovers. Whether you are looking for an evening smoky eye makeup or an everyday matte lip, Kashees has all makeup product your beauty routine needs. Kashee’s products are known for their high quality and affordable prices. The brand is also committed to using cruelty-free and vegan ingredients. Kashee’s offers a wide range of makeup products, including foundation, concealer, powder, blush, bronzer, eyeshadow, eyeliner, mascara, lipstick, and lip gloss. The brand also offers a variety of tools and accessories, such as brushes, sponges, hair extensions and makeup bags.

Google rating (4.1)
Address100 MM Alam Rd, Block B2 Block B 2 Gulberg III, Lahore, Punjab, Pakistan
Phone Number(042) 35761113

Tashheer’s marketing team found that this local brand has online presence and their online store offers products in different categories:

  • Makeup
  • Hair Extensions
  • Jewellery
  • Boutique
  • Accessories
  • Liquid Foundation Eventone High Coverage
  • 24 Hours Water Proof Liquid Foundation
  • Satin Finish Ultra Glow Foundation
  • High Definition Liquid Foundation
  • Blush on Butter Finish Pretty Girl 3 in 1
  • Long Wear Liquid Eyeshadow
BBA by Suleman

BBA by Suleman, a leading cosmetic brand, offers a diverse range of premium-quality makeup products, delivering excellent value to customers, influencers, and makeup artists worldwide. Suleman has been actively involved in shaping and leading this brand to success. With over a decade of experience in the makeup industry, he understands the market dynamics and distinguishes between current trends and outdated practices. Founded by Suleman in 2017, it has quickly gained a loyal following for its innovative formulas, diverse shades, and commitment to affordability. Their products are known for their impressive wear time, staying put through long days and even hot weather. Despite their high quality, BBA by Suleman’s products are priced competitively making them accessible to a broader audience.

Google rating (4.3)
Store NameAddress
BBA Flagship StoreY-Block DHA, Lahore
Al-Fatah, Gulberg IIIHussain Chowk, Gulberg III
Al-Fatah, DHA Phase 5DHA Phase 5
  • Empress Throne Eyeshadow Palette
  • Soft Beauty HD Concealer
  • Luminous Foundation
  • By The Ocean Eye Shadow Palette
  • Summer Call Eye Shadow Palette
  • Brightening Makeup Base (Multi-Action Skincare + Make Up) BB Cream
Tashheer Logo

Pakistan has a strong makeup industry with numerous prominent companies gaining attention for their high-quality goods. The range of offerings, from low-cost to high-end, responds to consumer’s diverse demands and interests. These brands have successfully created a niche in the beauty market, providing everything from long-lasting foundations to bright eyeshadows and lipsticks. Our Tashheer team recommends these top beauty brands, whether to safeguard your skin from harmful makeup products or to keep you on-trend and updated in the makeup world. Glam up your life with these low-cost, superior-quality makeup products. Enjoy all of the outstanding makeup while protecting your skin from dangerous chemicals.

About the Author: Alishba

Alishba Zaheer is the lead content writer at Tashheer Digital and has a genuine passion for storytelling. With her team of skillful content writers, her expertise lies in the ability to seamlessly adapt writing style to various niches, checking new trends in Tech, especially in Pakistan. She stays ahead of the curve and maintains her dedication to writing excellence. Among other things, she has been instrumental in researching local brands, Pakistani products, and services, providing benchmark articles for Pakistani audiences.

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