A woman’s life is incomplete without jewelry. Every lady loves jewelry and has a variety of pieces in her closet for various situations. Whether it is a wedding, a traditional event, a party, or just a casual get-together with friends. To put it simply, jewelry is a woman’s best friend. This is the reason why there are so many Jewellery Brands in Pakistan everywhere. Choosing between so many diverse locations might be challenging. Furthermore, jewelry choices can vary because some ladies prefer gold while others prefer silver. Diamonds are also quite popular. Similarly, fake jewelry is popular among young girls. However, in this article, Tashheer’s research team covers all of the greatest jewelry brands in Pakistan that Pakistani ladies adore based on their craftsmanship, quality, durability, and affordability. By simply going through the content of this article, your selection process will become easy. So, without further delay, let’s look into Pakistan’s greatest jewelry brands.

Top Jewelry Brands in Pakistan
Top Jewelry Brands in Pakistan

Here is the list of the top 8 luxurious jewelry brands in Pakistan known for their luxury and style:

Brand NameHead officePhone NoFounded DateFounder
AllurebyMHTKarachi, Pakistan0332 28525552013Mehreen Humza Tabani
JadenoKarachi, Pakistan0300 02909222012Fawwad Anwer
ARY JewellersKarachi, Pakistan(021) 343905381970Abdul Razzak Yaqoob
Afzal JewellersLahore, Pakistan+92 42 3575 29331990Mr Kamran Afzal
ZeesyKarachi, Pakistan+92 321 38000372014Muhammad Zeeshan
TesoroLahore, Pakistan0349 00791752009Paula Tesoro
Damas JewellersDubai, UAE(041) 85378871907Luc Perramond
Hanif JewellersLahore, Pakistan(042) 357575331978Zeeshan Hanif

The Allure by MHT arose from a passion for ornaments and jewelry. Mehreen Humza Tabani created her exclusive, artisanal jewelry in 2013, inspired by her multicultural experiences. Mehreen has revitalized a unique design philosophy that displays charm, exuberance, and extravagance through her excellent aesthetic skills and attention to detail. Allure, which began as a tiny family business, has grown into a notable Pakistani brand with global exhibitions and a digital presence. The designer creates a wide selection of costume jewelry that is appropriate for both everyday use and special occasions, fusing modern and traditional styles to complement both Western and Eastern looks. Their pure gold jewelry decorations enhance your appearance and match your outfit. Each design has been meticulously crafted to present you with exceptional and gorgeous Pakistani jewelry.

Google rating (4.3)
NameAllure by MHT
Address11-C, D.H.A Phase 6 Bukhari Commercial Area Phase 6 Defence Housing, Karachi, Karachi City, Sindh 75500

Their Best-Selling collection may include:

  •   Hollis (Earrings)
  •   Zahara (Earrings)
  •   Perneesh (Earrings)
  •   Sophie Set
  •   Peony (Earrings)
  •   Pamela Set
  •   Alisa Necklace
  •   Umrao Jan (Necklace)
  •   Rose Studs
  •   Katori Pearl

Tashheer discovered that AllurebyMHT teamed up with famous female models and actresses to display their beautiful jewelry designs. Some examples include:

  •   Javeria Hanif
  • Aamna Ilyas
  • Sonara Rafiq
  • Maleenah Manzoor
  •   Sajal Aly
  •   Mawra Hocane
  •   Mahira Khan
  •  Aamina Sheikh
  • Sadaf Kanwal
  • Syra Yousuf

Jadeno, Pakistan’s top artificial jewelry brand, blends affordability with elegance, setting the standard for high-quality jewelry. Their designs are always trendy, keeping up with the newest fashion trends. Their artificial jewelry can be worn casually, formally, or for any occasion. Their designers create jewelry that is well-liked by everyone due to its latest patterns and brilliant colors. They are happy to provide their services across the country and currently send their items throughout Pakistan. It is active on social media, particularly Instagram and Facebook, to engage with customers, showcase new designs and promote products. Jadeno Jewellery creates timeless designs that transcend fashion and become treasured keepsakes. The brand blends the eternal beauty of Pakistani craftsmanship with modern design, inviting you to explore refined elegance in its purest form.

Google rating (5.0)
NameJadeno Jewellery
AddressPlot No 88C, KFC Building, Jami Commercial Street 11, Phase II, DHA, Karachi, Sindh, Pakistan
  •   Earrings
  •   Necklace
  • Combo Sets
  •   Bridal Sets
  •   Bangles
  •   Choker Sets
  •   Bracelets
  •   Pendant
  •  Rings
  •   Clutches
  •   Chains
  •   Maala

Tashheer highlighted Jadeno Jewellers latest best-selling collection, featuring:

  • Classy High-Class Anklet
  • Statement Larisaa Raani Haar Set with Tika
  • Stunning Radikha Maala set with Tika
  • High Quality Traditional Nauratan Maala set with Tika
  • Indian Handmade Safina Long Maala with Earrings
  • Designer’s Nakshi Bridal Set
  • The Royal Aristocratic Bridal Set
  • Traditional Kohinoor Bridal Set

Jadeno Jewellers teamed up with famous female models and TikTokers to display their beautiful jewelry designs. Some examples include:

  • Ayesha Omer
  • Hareem Farooq
  • Sania Mirza
  • Romaisa Khan
Afzal Jewellers

Afzal Jewellers is a highly prestigious and popular brand in Pakistan. This brand should be your number-one choice if you are in search of high-class diamonds or gold sets for the bride. The designers of the brand breathe finesse into each jewelry piece. They have unique and distinctive designs. Everything from gold to diamond, heavy to light, may be found in one place. It has a large selection of diamond, pearl, and gold jewelry. Afzal Jewellers also won the ‘Best Jewelers of the Year’ award at IPPA London in 2017. Afzal Jewelers is one of the industry’s oldest, having existed before the subcontinent’s partition. They’ve made a reputation for themselves by selling and creating their rare designs. These designs include fine Italian earrings, Polki influenced by the Mughal Empire, and more delicate designs.

Google rating (5.0)
NameAfzal Jewellers
Address34 Commercial Street, Liberty, Lahore, Pakistan
BranchesLahore, Sheikhupura, and Faisalabad

Afzal Jewelers offers a stunning piece called the ‘Matha Patti.’ It features a beautiful dull gold finish, adorned with Bikaneri pachi Kundan, mineral stone zircons, iolite, and pearls.

Tashheer’s team complied a list of the jewelry types that Afzal Jewellers makes:

Traditional Jewelry

  • Kundan jewelry
  • Jhumkas (dangle earrings)
  • Necklaces
  • Rings
  • Matha Patti (forehead jewelry)
  • Tikli (nose ring)

Modern Jewelry

  • Stud earrings
  • Hoop earrings
  • Drop earrings
  • Chain necklaces
  • Cocktail rings
  • Wedding rings
  • Pendant necklaces
  • Cufflinks
  • Bracelets

Gemstone Jewelry

  • Ruby jewelry
  • Emerald jewelry
  • Diamond jewelry
  • Sapphire jewelry
  • Pearl jewelry
  • Turquoise jewelry
Afzal Jewellers

Aryjewellers is one of the most popular Jewellery brands in Pakistan‘s Fashion Industry. ARY offers a wide range of gold, silver, and diamond jewelry. Known for its 18, 20, and 22 karat gold, they claim to have the ‘purest gold on earth.’ ARY’s silver jewelry is also notable. It’s the first and most trusted brand to sell gold online. What sets them apart is their versatile designs and collections, with a central focus on 18, 21, and 24-karat gold jewelry. ARY’s fine jewelry is accessible to everyone, with prices based on the gold value, excluding making or sourcing costs. They frequently offer promotions and discounts while maintaining high-quality artistry, blending contemporary and traditional designs in the purest gold. Other than jewelry, it also offers eye-catching watches. Hassan Samana is the corporate manager while Kamran Samana is the current CEO of ARY Jewelers. Tashheer’s team estimated that this company has an expected annual revenue of $17.9 million.

Google rating (4.0)
NameARY Jewellers
AddressShop No 1, AMIR Trade Centre, Allah Walli Chowk, Tariq Road, Block 2 PECHS, Karachi, Sindh, Pakistan.

According to Tashheer’s Research team, ARY Jewelers worked with famous female models and TikTokers to display their beautiful jewelry designs. Some examples include:

  • Areeba Habib
  • Saheefa Jabbar
  • Mawra Hocane
  • Ushan Shah
  • Maya Ali
  • Mehwish Hayat

Here is a list of the jewelry types that ARY Jewellers makes:

  • Rings
  • Earrings
  • Necklaces
  • Bracelets
  • Pendants
  • Bangles
  • Bridal jewelry
  • Gemstone jewelry
  • Jhumkas

Zeesy is Pakistan’s 1# Award-Winning Artificial Jewelry Brand. With over 12 years of expertise, Zeesy has become a premier traditional designer artificial jewelry brand in the fashion industry. It is a well-known brand that creates attractive and versatile synthetic jewelry. Their emphasis is on creating unique pieces using the finest gemstones and metals, vibrant colors, and bold yet classic designs. They combine creativity and great craftsmanship to create rare and beautiful jewelry. With over a decade of experience in the field of creative artificial accessories. They have come a long way in the past 12 years, facing challenges in making, delivering, and satisfying clients. Despite the difficulties, their dedication and hard work have led to their success.

Google rating (4.4)
NameZee Sy Jewellery
AddressShop # 206, 2nd Floor Ocean Mall Clifton Karachi, Pakistan


  • Pendant necklaces
  • Choker necklaces
  • Layered necklaces
  • Statement necklaces


  • Bangles
  • Bracelets with charms
  • Cufflinks
  • Statement bracelets


  • Hoops
  • Dangles
  • Jhumkas
  • Chandbalis


  • Cocktail rings
  • Wedding rings
  • Stackable rings
  • Statement rings


  • Necklace and earrings set
  • Necklace and bracelet set
  • Ring and earring sets
  • Full bridal sets


  • Nose rings
  • Bindiyas
  • Anklets
  • Hair accessories

According to the Tashheer’s Research team, Zeesy worked with famous female models and Celebrities to display their beautiful jewelry designs. Some examples include:

  • Nida Yasir
  • Urwa Hocane
  • Nawal Saeed
  • Sanam Jung
  • Shaista Lodhi

This brand is famous in Pakistan due to its Personalized Hand Stamped Jewelry & Accessories. Tesoro’s collection is a tribute to the brand’s passion for crafting jewelry that adorns not just the body but also the soul, with delicate pendants and intricate earrings to statement necklaces and bold bracelets. The company’s mission is to provide the most engaging experience to conscientious consumers while shopping for affordable, personalized products by promoting emerging talents and independent labels that provide value and elegance to the fashion industry and bringing them in front of the audience they deserve. Their jewelry, made from a brass alloy plated with gold or rhodium features superior quality cubic zirconia or crystal rhinestones giving it an authentic appearance at a more affordable cost compared to solid gold pieces.

Google rating (4.4)

Explore their range and discover the perfect accessory to adorn yourself with the magic of Tesoro.

AddressDolmen Mall Dolmen City, HC-3, Sea View Road, Marine Promenade, Karachi, Pakistan

Tesoro categories their Jewellery into different categories according to their preferences and for their ease:

  • Earrings
  • Rings
  • Clutch Bags
  • Pendants
  • Bracelets
  • Ethnic Jewellery
  • Bridal Clutches
  • Sets
  • Men’s (Bracelets, Panther rings, Stone Rings)
  • Religious Pendants

Tashheer discovered that Tesoro teamed up with famous female models and actresses to display their beautiful jewelry designs. Some examples include:

  • Saba Qamar
  • Mawra Hocane
  • Ayeza Khan
  • Sadia Khan
Damas Jewellers

Damas Jewellers is known for its timeless and elegant luxury jewelry. Established in 1907, it has a rich history and is a trusted name in the industry. Each piece of jewelry from Damas is a masterpiece, telling a story of beauty and artistic excellence. The brand is committed to perfection, paying close attention to detail to ensure flawless designs. Whether it is delicate diamond necklaces sparkling like constellations or intricately crafted gold bangles adding grace to the wrist, Damas Jewellers stands for exceptional quality and sophistication. Damas is the favorite place in the area for fancy jewelry and watches. It’s known for its symbol of quality, artisanship, and stunning design. Their jewelry is not just adornment, it is an embodiment of impeccable artistry and evidence of the brand’s dedication to excellence.

Google rating (4.6)
NameDamas Jewellery
Address10 – d supermarket, Agha Khan Rd, F-6, Islamabad, Pakistan
TypePublic Company

Based on the latest information from the Tashheer team, Damas Jewellers has grouped their jewelry into three categories:

Diamond Jewellery

  • Gaia
  • OneSixEight
  • Revolve Signature
  • Palace Baguette
  • Flora
  • Damas Classics
  • Pyramid
  • Discover All Diamond

Fine Jewellery

  • Alif
  • Lace
  • Dome
  • Revolve
  • Symphony
  • Fireworks

Fashion Jewellery

  • Farfasha
  • Al Qasar
  • Kiku
  • Hope
  • Amelia
  • Ara
Hanif Jewellers

Hanif Jewellers, founded in Lahore in 1978 by Muhammad Hanif, later moved its operations to Muscat, Oman, in the early 1980s. In the late 1990s, Hanif and his companions opened jewelry stores in Muscat. In 2004, this Jewellery was moved to Lahore. Hanif Jewellers now has a main store in Dubai Gold Souk Extension, and we’re also expanding in Pakistan with many stores all over the country. They have organized their jewelry into four groups like High-End Jewelry, Luxury Watches, Gold, and Diamonds. They offer gold and diamond bridal sets, along with individual rings, earrings, bangles, and bracelets. Hanif Jewellery currently has 9 operational stores (8 in Pakistan and 1 in UAE.) they have worked with many Notable celebrities such as Ayiza Khan, Iqra Aziz, Hania Amir, Ali Rehman Khan, Yasir Hussain, Adnan Siddiqui, and Farhan Saeed.

Google rating (4.8)
TypePrivately Held

Tashheer has revealed their newest jewel collections for 2024:

  • Timeless Jewels
  • Valentine’s Jewels
  • Marchisio jewels
  • Heritage jewels
  • Qaws – Al – Matar
  •  Mona Lisa jewels

Hanif Jewellers offers luxury watches from popular brands in 2023/2024:

  • Bovet
  • Franck Muller
  • Louis Moinet
  • Carl F. Bucherer
  • Graham
  • Cuervo Y Sobrinos
  • Artya
  • Louis Erard
  • Rado
  • Tissot
  • Swiss Military by Chrono
  • TF EST 1968
  • Chronoswiss
  • Armand Nicolet
  • Epos


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Multiple jewelry brands in Pakistan provide unique and trendy designs. Each brand has its own individual and unique and caters to various customer demands and preferences. Whether you prefer traditional or contemporary styles, in this comprehensive article you will find a brand for you. Your personal style is not just about wearing fancy clothes or knowing which hairstyle goes well with party wear and a silky top. It is also about adding something special to stand out, like luxury jewelry. A nice piece of jewelry can finish off a look, and the perfect piece can make your outfit even better.

About the Author: Alishba

Alishba Zaheer is the lead content writer at Tashheer Digital and has a genuine passion for storytelling. With her team of skillful content writers, her expertise lies in the ability to seamlessly adapt writing style to various niches, checking new trends in Tech, especially in Pakistan. She stays ahead of the curve and maintains her dedication to writing excellence. Among other things, she has been instrumental in researching local brands, Pakistani products, and services, providing benchmark articles for Pakistani audiences.

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