Over 3.78 billion people use social media around the world and about 54% of them use it to check out product reviews and recommendations. The fastest growing social media platforms (Facebook, Snapchat, LinkedIn, Instagram, YouTube, TikTok, and Twitter) offer all Pakistani businesses a powerful tool to build brand awareness in Pakistan. By creating engaging content, sharing valuable information, and leveraging visual elements, businesses can easily display their brand personality and connect with a large audience. Social media enables you to share your brand story, mission, and values to establish a strong brand presence.
In Pakistan, you can hire different social media marketing companies for your advertising or marketing needs. In 2024, businesses are expected to spend about $52.8 million on social media ads. This spending is projected to go up by approximately 3.57% every year from 2024 to 2028, reaching a total of $60.7 million by 2028. In this research article, our Tashheer research team compiled a list of the top 7 steps to follow to get social media traffic for Pakistani businesses.
A Step-by-Step Guide for Pakistani Business Owners to Get Social Media Traffic
Social media traffic can be a game-changer for Pakistani businesses, providing a powerful and cost-effective way to reach a vast audience and achieve multiple goals. Here is the list of the top 7 steps to follow to get traffic on social media platforms like Instagram, Snapchat, Facebook, LinkedIn, etc. For more insights on how social media marketing is shaping the ecommerce industry in Pakistan, check out our recent article. Let’s delve deeper into each step and provide additional information for a comprehensive social media strategy for a Pakistani business:
Step 1: Create Social Handles for Your Pakistani Business
Start with a Plan
You should create a good and solid plan or strategy to guide your social media marketing efforts rather than just diving into posting content on different platforms without any guidance and direction.
Consistent Branding
Maintain a cohesive brand image across all platforms and pick a unique username. Use the same business name, logo, and visuals to establish an authentic presence.
Choose Relevant Platforms
Identify and select social media platforms that are popular and widely used in Pakistan such as Facebook, Instagram, Twitter, or LinkedIn.
Optimize Profiles
Complete your profiles with accurate business information including a brief yet compelling bio, contact details, and a link to your website.
Profile Images
Choose sharp, high-quality images for your profile picture and cover photo. Make sure they effectively show your business and look visually attractive. You can also read this article to learn more about creating effective profile pictures for social media platforms. Here are some guidelines for profile images for your Pakistani business accounts, listed as
- Maintain high resolution (400 x 400 pixels minimum)
- Use JPEG or PNG format
- Stick to a square aspect ratio (e.g., 1:1)
- Clear and recognizable business logo
- Check specific platform requirements
- Avoid Excessive Text
Consistent Handles Across Platforms
Maintaining consistent and simple handles can make it easier for users to find and engage with your company across several platforms.
Account Verification
When applicable, complete the verification process to add authenticity to your profiles and build trust with your audience.
Stay Informed with Regular Updates
Ensure your profiles are always up-to-date with any changes in business information, promotions, or new offerings. This ensures your audience receives authentic and timely information.
Step 2: Post Related Content to Your Business on Social Pages
Content Planning
Develop a content calendar for social media management and organize your content in advance. This ensures a consistent and well-thought-out posting schedule. Include a mix of content types such as images, videos, infographics, and text-based posts to keep your feed interesting. The color scheme and font that you use in your content can make it appear compelling.
Understand Your Audience
Identify your target audience in Pakistan and create your content to meet their interests, preferences, and cultural context. Stay informed about local trends, events, and discussions to create timely and relevant content. For social media, the top times to post are around 7:00 PM, 3:15 PM, and 8:41 AM on Fridays, Wednesdays, and Mondays. Here are some points to understanding the audience to get social media traffic for a Pakistani business:
| Aspect | Description |
| Demographics | Age, Gender, Location |
| Cultural Preferences | Language, Cultural Sensitivity |
| Social Media Platforms | Facebook, Instagram, Twitter, TikTok, YouTube, WeChat |
| Content Interests | Local events, Traditions, Trends |
| Device Usage | Mobile, Desktop |
| Peak Activity Times | Identify and schedule posts during peak hours |
| Engagement Preferences | Analyze preferred engagement types (likes, comments) |
| Competitor Analysis | Study competitor’s strategies for insights and trends |
Engagement Strategies
Post captions that prompt your audience to engage with your posts through likes, comments, and shares. Actively engage with your audience by responding to comments and messages promptly. This builds a sense of community around your brand.
Narrative Connection
Ensure that visuals are of high quality and align with your brand aesthetics. Share stories related to your business, products, or services to create a connection with your audience.
Consistency
Stick to a consistent posting schedule to keep your audience engaged. Use analytics tools to track the performance of your posts and identify the best times to post for maximum visibility.
Promotional Content
Mix promotional content strategically, ensuring a balance between promotional and informative posts. Create a sense of urgency by promoting limited-time offers or exclusive deals through your social media posts.
Share Tips and Information
Provide valuable information related to your business industry. Educational content positions your business as an authority in your field.
Step 3: Setup Call to Action Button
A call to action (CTA) is a prompt on a web page that asks users to perform a specific action, like signing up for a newsletter, downloading a demo, or buying a product. These buttons tell viewers exactly what to do next, like visiting your website, buying something, or just following your page for more. Here are some further tips for placing CTA Button to get more traffic for Pakistani businesses, listed as
Creating Effective CTAs
Clear & Concise
Benefit-Driven
Match Platform & Content
Encourage Action
Strong Visuals
Optimizing for Pakistani Audience
Language: Use Urdu or a mix of Urdu and English depending on your target audience.
Culturally Relevant: Think about using local references or images that connect with your audience. For example, include calls to action during Pakistani festivals or holidays.
Mobile-Friendly: Ensure CTAs are easily clickable on smartphones, the primary browsing device for many Pakistanis.
Step 4: Put the Website Link in the Bio and Profile Info
The term “link in bio” refers to the URL seen in the bio section of most social media profiles. Creators on Instagram and TikTok use the phrase in their postings to alert their followers that they may learn more by clicking the URL in their bio. With a website link in your bio, the audience can click directly to your online store and explore further. A readily available website link adds a touch of professionalism to your social media presence. It demonstrates that you are an authentic business and provides a central hub for viewers to learn more about you. For more strategies on engaging your social media audience effectively, check out our article on 8 Ways to Engage Your Social Media Audience.
Many content creators utilize the link in their Instagram and TikTok bios to direct viewers to one of the following:
- Their website
- Their other social media profiles
- A blog
- A product pages
- An online shop
Here are some tips to Put the Website Link in the Bio to get more traffic on social media platforms for Pakistani businesses:
- Include your business website link in the designated bio section of your social media profiles. Use a shortened, clean URL or a custom URL that reflects your brand.
- Make it easy for your audience to navigate to your website by having the link readily accessible in your bio.
- Some platforms provide additional sections for profile information. Utilize these to reiterate your website link, ensuring its visibility.
- Some platforms have character limits. If needed, use a link-shortening service to create a cleaner, clickable link.
Step 5: Share Links of Your Website in Captions
Captions can be used to spark conversation and interaction with your followers. Asking questions, using humor, or sharing personal stories can encourage people to comment, like, or share your post. Encourage users to visit your website for more details and exclusive offers or to explore your product or service offerings further. Even though you can’t directly click on links in post captions, you can share a shorter link that followers can copy and paste into their phone’s web browser. Use URL shorteners or create custom short URLs to maintain a clean and aesthetic appearance in captions. Services like Bitly help you make custom, call-to-action links. Just remember, your followers will need to do a bit more work, so be sure to give clear instructions on how to copy and paste the link into their browser. Implement trackable URLs or UTM parameters to monitor the performance of links shared in captions. This data provides insights into user behavior, helping you refine your social media strategy.
Step 6: Add WhatsApp Web on Your Pages
WhatsApp is the most popular direct messaging app ever, and multiple companies, both offline and online, are realizing the need to incorporate this channel into their business. On platforms like Facebook and Instagram, you can add a “Click to Chat” button or link. When people click it, a WhatsApp chat opens with a message you can customize. This makes it simple for users to start a conversation with your business on WhatsApp. For businesses, think about using the WhatsApp Business App. It comes with handy features like automated responses, labels, and product catalogs. You can simply include your WhatsApp number in your social media bios or posts. This allows users to save your number and message you directly if they wish. Generate a QR code for your WhatsApp link using a QR code generator. You can use online tools to create a QR code that, when scanned, opens a chat with your business on WhatsApp.
Step 7: Run an Ad Campaign for Your Business
To run an effective ad campaign for your Pakistani business on social media, follow these steps to prepare to get traffic:
See more: Successful Influencer Marketing Campaigns 2022
- Choose a specific goal for your campaign, such as increasing website traffic, Leads, Sales, Brand awareness, and local store visits and promotion.
- Choose a campaign type based on your goal. e.g. Video or Demand Gen campaigns show video or image ads on platforms like YouTube or other websites.
- Set an average daily budget to control your ad spending. This can be adjusted at any time during the campaign.
- Add assets to your ads like website links, directions, or contact details. This improves your ads appeal and click-through rate.
- Put similar ads in one place by creating ad groups. Think about specific topics or people you want to reach with each group. This makes it easier to manage your campaign.
- Define your target audience by using various targeting options such as keywords, audiences, locations, topics, devices, and remarketing.
- Use conversion tracking to see what customers do on your website. It helps you figure out how well your ads and campaigns are working.
Lining-up the Essential Steps to Skyrocket Traffic for Your Pakistani Business
Discover how to elevate your online presence and attract more customers with our strategic approach. Here is the brief description given below.
| Step | Description | Example |
|---|---|---|
| 1 | Create Social Handles for Your Pakistani Business | Create Instagram, Facebook, Twitter, and LinkedIn accounts for your business |
| 2 | Post Related Content to Your Business on Social Pages | Share product updates, industry news, and customer testimonials |
| 3 | Setup Call to Action Button | Direct followers to “Shop Now” or “Learn More” buttons |
| 4 | Put the Website Link in the Bio and Profile Info | Add your website link to the bio section of your social media profiles |
| 5 | Share Links of Your Website in Captions | Include website links in your post captions |
| 6 | Add WhatsApp Web on Your Pages | Allow customers to contact you directly through WhatsApp |
| 7 | Run an Ad Campaign for Your Business | Boost posts or run targeted ads to reach a wider audience |
Final Words
If you are creating a website for your business, make sure to use your social media to bring more people to your site. This not only helps more people learn about your brand but also attracts new customers. Instead of posting randomly on your social channels, look for exact ways to improve your social media presence. In this thorough article, our research team compiled a list of 7 steps to get social media traffic for Pakistani businesses. By following these tips, you can directly interact with your customers, answer their questions and build trust and loyalty.
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