What is Social Media Marketing?

Social media marketing uses platforms and websites to promote a product or service. Although e-trading and digital marketing remain supreme in academia, social media trading is becoming more common among interpreters and researchers. However, Pakistan faces a lot of challenges when it comes to e-commerce. Digital business is a cutting-edge, well-known, and economical form of advertising.

Trading firms take advantage of people’s increased attention whenever and wherever it occurs to sell their goods or services. Therefore, based on the data at hand, we can confidently say that businesses in Pakistan are investing an increasing amount of money in digital marketing. As a result, powering every aspect of business, Pakistani digital trading firms are highly profitable. In our country, there are many social media marketing companies that can fulfill your digital marketing needs and can rise your brand to new heights, leading to increased sales and high revenues.

How Social Media Marketing is Shaping the eCommerce Industry in Pakistan

Social media marketing for business

Social media marketing is an operative way to reach prospects and consumers. However, suppose you’re not using social media sites like Facebook, Instagram, and LinkedIn. In that case, you’re missing out that this is where people discover, research, follow, and make purchases from brands. Excellent social media marketing can help your company achieve extraordinary success by fostering committed brand advocates and generating leads and revenue.

In Pakistan, social media marketing platforms for businesses are


Besides being one of the biggest local business directories, Facebook is the largest social media network in the world. People of all ages use it to connect with friends and family, take part in forums and groups, identify local companies to visit, and follow brands. Facebook is a fantastic social media marketing tool for:

  • Fostering connections with current clients.
  • Declare alterations to the hours, occasions, and achievements.
  • Hold conferences and broadcast live video.
  • Promote baby boomers.

YouTube is an excellent social media platform because you can add videos to your channel, share, like, comment on, and follow other exciting accounts. Additionally, your homepage features a curated feed of suggested videos. The secret to successful social media marketing on YouTube is to give value rather than trying to “go viral.


Instagram quickly overtook LinkedIn and Twitter despite entering the market years later and reaching one billion monthly active users in 2018. It is well-known for its various content forms, including IGTV, Stories, Lives, Reels, and Feed postings. In addition, Instagram is used by users to follow brands and influencers who support their values and whose products they purchase. After writing it, use your Instagram bio for the following:

  • Social buying
  • Using influencers
  • User-generated content
  • Company culture

The value of Instagram ads is usually higher than on Facebook, but the good news is that organic reach is also higher.


Although LinkedIn is primarily a business network, it also fosters an inspiring community that values leadership, education, and basic principles.

Therefore, it’s a terrific location to showcase your corporate culture and develop your brand, in addition to using it to network, identify prospects, and share market knowledge.

Take attention when creating your page because there are many LinkedIn company page capabilities. In addition, LinkedIn is a fantastic resource for:

  • Draw in elite talent
  • Connect with colleagues, clients, and partners.
  • Disseminate company history and culture
  • Post-market news and analysis

Twitter is a gorgeously knotted network of rapid ideas, practical information, and lively discussions.

Many people use Twitter to follow brands, get news, and contact customer care. So when a consumer compliments you on Twitter, be sure to retweet it.

You may wish to: for efficient social media marketing on Twitter:

  • To be informed about news and trends, follow influencers.
  • Tell a tale by combining several Tweets into one thread.
  • Make yourself accessible for FAQs and customer support.

So Why Should Pakistani Businesses Use Digital Marketing?

Pakistan’s use of digital marketing is expanding as more people want to communicate with one another online. As a result, the marketing strategies and platforms are changing in Pakistan. As a result, Pakistan is turning digital marketing into an industry. It suggests that Pakistan’s Digital Marketing Companies have great potential.

With its growing population and economy, tv ads are a powerful tool for marketing goods and services. They are costly, though, and do not produce as well-targeted of an outcome as web marketing. On the other hand, Online is one of the most straightforward and inexpensive ways to market your business. It provides a cost-effective method for companies to connect with customers and is available around the clock.

What Benefits Does Digital Marketing Have For a Career or Business?

  • Increases User Engagement and Increases Business Opportunities
  • An educational advertising campaign related to virtual connectivity with your audience
  • Marketing Content Strategy Improvements

With few resources, digital marketing has proven to be the most effective marketing technique for any organization looking to boost income by advertising and promoting products and services. It is the greatest for business optimization procedures and draws the attention of millions of online visitors to campaigns and adverts broadcast on numerous digital platforms. All businesses collectively know that digital marketing is an immediate and highly profitable target for firms.

As a result, experts in digital marketing who have completed training are in demand. They are currently the highest-paid professionals in the industry. Digital marketing has transformed how companies show themselves, and in a short time, it has proven to be the most successful strategy.

Digital Marketing Trends in Pakistan

Numerous companies have changed their marketing tactics over the last ten years as digital media has become the primary source of revenue and sales growth. Online marketing is a continuously expanding trend. Digital media has also significantly reduced the effectiveness of conventional marketing methods, including TV, pamphlets, and cold phoning.

As a result of the digital revolution, brands are now looking at newer ways to connect with consumers. For example, thanks to new technology like smartphones and tablets, people can now easily access information anytime or at night. In addition, social media platforms like Facebook and Twitter are becoming some of the most popular channels for marketers to market their products as more consumers connect with them.

Pakistani statistics on digital marketing

More than 62 million people in Pakistan, which has a population of 225 million, use social media. With so many individuals online, digital marketing is a gold mine in Pakistan.

Internet marketing for business owners

There is no denying the significance of digital marketing for business owners in Pakistan. Digital marketing uses SEO as a method to contact potential customers and customers who are interested in purchasing a good or service. It is crucial to realize that SEO inputs and efforts have no set duration or cap. It’s a full-time job since so many businesses are vying for the same online real estate, and the competition is so fierce that a focused SEO approach is necessary.

Improving Trends and a Switch To E-Commerce

With the introduction of smartphones and internet purchasing, the future of marketing has undergone a significant upheaval. Consumers do not have the time in 2020 to browse catalogs, make travel plans, and spend hours at the mall. Instead, consumers of today demand instant access to everything. The local market has responded to this rising need with tremendous zeal. With MNCs like Unilever, L’Oréal, and Coca-Cola, to mention a few, seizing the attention, e-commerce in Pakistan has been expanding rapidly in recent years. The services sector, which contributed 60%1 more to the GDP in 2018 than it did in 2017, has contributed to the growth in online purchasing.

Customers Want Transparency

Product information is the primary reason customers visit an e-commerce website or app. Whether they’re window shopping, doing pre-purchase research, or looking for deals, this can affect their buying decision. So being truthful and giving the correct product information might offer you the competitive edge you need in Pakistan’s e-commerce market.

Why should your firm choose digital trade?

The following are some edges of digital marketing for businesses:

  • Lower prices and more versatility for your marketing initiatives
  • Access to clients who solely use their mobile devices or conduct all of their purchasing online.
  • The capacity to speak intelligently about issues of your brand or sector
  • an opportunity to interact with influencers, gain their respect, and persuade them to support your business
  • Opportunities to use various media types in your marketing
  • the capacity to monitor customer purchase histories

Final Words

Tashheer LogoAny brand that wants to succeed needs a digital marketing strategy in its business plan. It doesn’t mean you have to stop using traditional print advertisements, especially if your company is already getting excellent results from them. However, your company may start to refine your efforts for the best outcomes by combining digital marketing techniques with your current traditional marketing approaches.

About the Author: Alishba

Alishba Zaheer is the lead content writer at Tashheer Digital and has a genuine passion for storytelling. With her team of skillful content writers, her expertise lies in the ability to seamlessly adapt writing style to various niches, checking new trends in Tech, especially in Pakistan. She stays ahead of the curve and maintains her dedication to writing excellence. Among other things, she has been instrumental in researching local brands, Pakistani products, and services, providing benchmark articles for Pakistani audiences.