Influencer marketing can almost never be avoided in our everyday lives as we scroll through social media on a daily basis. Brands and influencers collaborate to promote products and services through influencer marketing. The very first example of influencer marketing that comes to mind is celebrity endorsements, but it includes more than celebrities. Influencer marketing has evolved, and its definitions have become more complex over time. Influencers today are people who influence consumers’ buying and selling decisions and possess a large following of dedicated followers in a specific niche.

In Pakistan, one of the most effective ways to raise brand awareness is through trend influencer marketing methods. Below are some of the most important influencer marketing trends that will improve your business strategy.

Successful Influencer Marketing Campaigns 2022
Successful Influencer Marketing Campaigns 2022

What are The Top Trends in Influencer Marketing?

Influencer marketing has surged in popularity over the past few years. Social media platforms are used by both celebrities and average people to promote products and brands. Trends are also evolving with the industry as a whole. Check out the top influencer marketing trends in 2022.

Micro and Local Influence as a Trend

Influencer marketing is a field where the big ones are not always the most successful, as one of the best trends of the last few years demonstrates. In addition to relying on influencers on a local level, many brands utilize small, niche influencers. Micro-influencers are defined as people with more than 10,000 followers but less than 10,000 followers on their own accounts. In such a group, greater influence is possible.

Rules In Advertising

The brands are investing more and more in social media as years go by, and advertisement rules in most of them have become even more difficult. Most people have no idea why advertising rules are so strict. Looking at the advertising laws of the countries, it is clear why these countries are so strict. When countries have specific rules for advertising, the lack of rules for social media will confuse them. If you take a look at the marketing laws of Pakistan, you will become more aware of the advertising campaigns.

Quick Development of Live and Video Content

As far as painting a picture of ourselves goes, we tend to be relaxed. But entertainment is an interest of all of us. That is why video marketing continues to evolve. Interestingly, video content now accounts for two-thirds of international traffic, with a significant difference. Live and video content provides more charm to your audience when they are engaged with your content. This is the reason why most influencers are focused on video content. Many studies support the fact that video content yields more results than image and text content.

Look Out for the Influencers With Bogus Followers

Noticing the credibility of the followers of an influencer is a great thing to notice when collaborating with the particular influencer for your brand marketing. The main challenge that most people face during influencer marketing has influencers with fake bogus followers. They do that because they intend to trap the brand with their fake following. If you will choose those influencers, that will be nothing but a total waste of money. The campaigns are useless as there is no real audience available to engage with your brand’s product or services.

Instagram is a King of Influencer Marketing

The thing that makes Instagram a perfect choice for influencer marketing is its easy-to-use interface and optimal support for video content. However, Instagram’s popularity shouldn’t outweigh the importance of other social platforms such as Facebook & YouTube. The thing to focus on here is the number of influencers that these platforms have. So, it is better to take a look at each platform one by one. Other than Instagram, Facebook, Snapchat, and Pinterest are also increasing in popularity.

Tash’heer Puts a Great Focus on Influencer Marketing

Tashheer LogoThe popularity of influencer marketing has grown rapidly, and so did the tendency to work with these influencers. These days are seeing multiple businesses and brands working with various social media influencers to boost their brand awareness and to sell their product and services to a greater and more specific audience. Need help with influencer marketing? Contact Tash’heer.

About the Author: Alishba

Alishba Zaheer is the lead content writer at Tashheer Digital and has a genuine passion for storytelling. With her team of skillful content writers, her expertise lies in the ability to seamlessly adapt writing style to various niches, checking new trends in Tech, especially in Pakistan. She stays ahead of the curve and maintains her dedication to writing excellence. Among other things, she has been instrumental in researching local brands, Pakistani products, and services, providing benchmark articles for Pakistani audiences.