You just happened to start a business with a great idea and now you are looking to secure potential customers. To do so, you will need to draft a business proposal that appropriately elaborates on different aspects of your business and those that will be of interest to your target customers. To be precise, a business proposal is a formal document that a company formulates and provides to a potential customer to secure a deal. In contrast to other business documents that may interest investors, a business proposal is aimed at finding new customers.

Types of Business Proposals

Business proposals usually fall into two different categories. Each of these can be used depending on the situation in which you are dealing with your client. Also picking one over the other can also impact the amount of detail you put into your business proposal.

Unsolicited Business Proposal

The aim of an unsolicited business proposal is to approach potential customers even if they are not the ones who initiate it. Here you are not very clear about your clients and their interests. These proposals typically include your business details on a very generic level, i.e., one template for all clients. You can also call them cold emails or marketing brochures.

Solicited Business Proposal

This type of proposal is initiated by the client and they request your business profile. In this scenario, your client requests the contents of your business proposal and you are fully aware of the demands of your client. Hence, your business proposal will be very precise as per the requirements.

How to write a business proposal

What makes an effective business proposal?

It is important to take the time and put in the effort to draft a compelling and effective business proposal that will not only be attractive to your audience but also help you close the deal. Additionally, you need to consider the broader goals of your organization, the problems you are trying to solve, and the solutions that you come up with. The audience will be able to see that your company has realistic ambitions and appropriate targets to achieve. Here are a few things you need to include in your business proposal.

Title Page

The title page is the cover of your entire proposal and you should pay extra attention to putting together a well-elaborated title page. You can mention the name of your company, your client’s name, proposal dates, and some other basic information. Additionally, it should be aesthetically pleasing while at the same time not too eccentric.

Table of Contents

Just like with any other document, the table of content of your business proposal must also incorporate all major headings and highlights of the document, allowing readers to easily access it. Further, if your document will be accessed via any digital medium then you must also link the contents to their relevant headings.

Your Qualifications

Assure your audience that your team is well-capable and qualified enough to address the presented problem or solutions. A well-presented professional profile will earn you their trust. Also, describe your experience level in the relevant field, as well as the skills level of the team you will be working with.

Describe Your “whys” in an Executive Summary

In your proposal’s executive summary, you describe different reasons your company might be of interest to the client, as well as the solutions your company offers. Furthermore, the summary describes what makes your company better than other similar competitors on the market.


If you are presenting any solution as a product or service, you are obviously planning to charge for it. Those charges should also be included in your proposal. However, you should be very careful while deciding the charges as you don’t want to overcharge or undercharge. You should also clearly state that you are not including any hidden charges, as this can negatively impact both your clients and end buyers.

Also read about How to Use Google My Business to Target Customers

Conclusion of the Summary

It is very critical to close up nicely after covering all the necessary details. Here you can briefly review all the points that you covered in the document. You can also add your contact information and availability so that interested clients can contact you. Remember your goal is to sign up the client so your final words matter a lot.

Space for Signature of Agreement

Assuming the deal sailed through and your client signed up for your business, you will be looking for a legal way to get their approval. An appropriate way would be to add a space for their signature or official stamp. Moreover, it shows a sign of commitment between stakeholders, making them accountable for their actions.

Bottom Line

Tashheer LogoA business proposal plays a crucial role when pitching a business idea to a potential client, and when presented effectively, can also help close the deal. Please note that the elements of your business proposal can vary to some extent, depending upon the requirements and situation of your client. In spite of all this, you may need some professional assistance. Fear not, Tash’heer can assist you in this regard. Our team of highly qualified professionals is always available to assist you with your digital marketing needs.

About the Author: Alishba

Alishba Zaheer is the lead content writer at Tashheer Digital and has a genuine passion for storytelling. With her team of skillful content writers, her expertise lies in the ability to seamlessly adapt writing style to various niches, checking new trends in Tech, especially in Pakistan. She stays ahead of the curve and maintains her dedication to writing excellence. Among other things, she has been instrumental in researching local brands, Pakistani products, and services, providing benchmark articles for Pakistani audiences.