Blogging is an important aspect of online marketing. As a business owner or an individual, you should be blogging to create more website traffic and attract leads. As per reports, businesses that engage in blogging gain 55% more traffic as compared to those that do not. But which platform should you use in 2022? And what benefits can you expect from blogging? This blog post will discuss the top blogging platforms in 2022.
What is blogging and Its Importance?
Blogging allows you to share your opinions, experiences, or insights about different topics on public platforms. Blogging can be done for any personal or business purposes. It can also help you build relationships with other people and create an online audience.
Blogging helps you learn more about yourself and others by sharing your thoughts, feelings, and observations in a public space. It also provides an opportunity to share what’s important to you with others. In addition, bloggers can use their blogs as an outlet for self-expression, advocacy, networking opportunities, customer acquisition/relationship-building activities (including offline events), product review writing platforms, etc.
WordPress is already the most popular blogging platform and is expected to grow even further in 2022, as businesses continue to find its flexibility and ease of use advantageous. It is particularly because WordPress is flexible, extremely versatile, and easy to use, making it suitable for beginner bloggers who want an intuitive platform with which they can quickly create content while also having access to advanced features if they desire them. In addition, even experienced bloggers appreciate how well WordPress integrates with other platforms, including social media sites and email marketing services.
It also offers a wide range of features at your fingertips. From customizing your blog’s appearance through themes and plugins to creating interactive content such as polls or surveys, there’s virtually nothing that WordPress won’t allow you to do.
If you want user-friendly features and easy management of your blog content, then Squarespace is an excellent choice. With its 30 extensions arsenal, it might not be as feature-rich as WordPress, but it offers some fantastic blogging-specific features like audio file support and newsletter signup. Additionally, its beginner-friendly experience allows you to get started quickly and make some quick design tweaks to your blog. You can easily add multimedia content such as videos and images with Squarespace’s powerful media tools – making it perfect for creating richly detailed blogs that engage readers on multiple levels. Plus, thanks to its great search capabilities, finding the information you need is always just a few clicks away!
One big benefit of using Wix is that it is an all-in-one package for bloggers. In a nutshell, Wix lets you manage your blogging and hosting tools under one roof and emphasizes speed over design. As with WordPress, Wix offers a lot of predesigned templates so you can customize your blog to match an existing design. The range of these templates is a whopping 800. So, no matter what your blog niche is, there is a high probability that a predesigned template is already available. Then there is an ADI feature of Wix that lets you create an entire blog by answering only a few questions and letting the AI handle the rest. In addition, you can optimize your blogs for search engines, also known as Search Engine Optimization (SEO).
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Weebly is another blogging platform that offers simplicity but with some tradeoffs. The drag-and-drop feature of Weebly, like many other platforms mentioned above, allows for hassle-free layout designs that are also mobile-friendly. Even though Weebly offers a free plan with all the bells and whistles, you can also upgrade to a paid tier with more features. Also, Weebly has optimized its platform to the point where you can build a blog with hundreds of pages, and Weebly will manage it smoothly.
Drupal is one of the few open-source blogging platforms that offer extensive customization that caters to advanced users and enterprises. Furthermore, Drupal is exceptionally versatile, with capabilities to start a business, run a nonprofit organization or manage an individual’s personal blog. Its enterprise-focused nature further enables easy scalability. Furthermore, Drupal’s hundreds of out-of-the-box makes it a smart choice for enterprises that are looking for a self-hosted blogging solution due to its open-source nature. High customization also means that you can also create a blog that suits your exact requirements.
Medium is a simple, easy-to-use, and beginner-friendly blog platform that allows you to write and share your ideas with industry-specific users. Medium is also referred to as the best blogging platform for writers due to its simplicity. Medium has built an immense following among bloggers and provides them with best-in-class features like its reader recommendation engine, which helps new blogs gain readers. Medium can be a compelling alternative to blogging on a website since it can often take six months or longer for an on-site blog to generate traffic.
Bottom Line
Blogging has come a long way since its inception in the early 2000s. Today, it is a vital part of the online culture, with millions of people using blogs to share their thoughts and ideas with the world. While there are many different blogging platforms to choose from, we have shortlisted some of the most popular ones. Each platform has its own strengths and weaknesses, so it’s critical to choose the right one for your needs. However, what if you want professional assistance? Glad you asked. Tash’heer is a digital marketing company with a team of professional writers with substantial market experience.
About the Author: Alishba
