Social media is important for businesses today because it helps them reach their customers and brings more people to their websites. Over 3.78 billion people around the world use social media, and 54% of them use it to check out product reviews and recommendations. Popular social media platforms like Facebook, Snapchat, LinkedIn, Instagram, YouTube, TikTok, and Twitter can help Pakistani business owners create brand awareness without spending much money. In 2024, business owners in Pakistan are expected to invest around $52.8 million in social media ads. This spending is predicted to increase by about 3.57% each year from 2024 to 2028, reaching a total of $60.7 million by 2028. Discover effective strategies in 07 Social Media Storytelling Hacks to Engage Your Audience and Grow Your Brand to enhance audience engagement and strengthen your brand presence.

In this research article, our Tashheer research team made a list of the best 8 tips to attract website traffic from all social media platforms. Whether you are new to social media marketing or have some experience in it, these 8 methods will help you use social media to grow your website traffic and meet your goals in Pakistan. 

Here is the list of the 8 best tips to gain website traffic from social media platforms in Pakistan, listed as

Know Your Target Audience
Choose The Right Platforms
Create High-Quality Content
Use Hashtags Strategically
Leverage User-Generated Content
Use Influencer Marketing
Engage With Your Audience
Run Social Media Ads

Your target audience is the group of people who are either already buying from your business or the ones you hope to attract as customers. It can include those who are already using your product or service or those you believe can become customers in the future. Website traffic means the number of people visiting a website at a definite time. Website owners and businesses must understand how well their sites and content are doing. Explore 8 Ways to Engage Your Pakistani Social Media Audience to discover effective strategies for connecting with your audience and enhancing engagement. Website traffic is often quantified in various ways including the number of visitors, page views, sessions, and utilizer interactions. Understanding your intended audience is important for generating website traffic from social media platforms. Here are some key points to understand deeply your target audience in Pakistan:

Know about age, gender, location, income level, occupation, education level. This helps to modify content and messaging to resonate with their specific interests and needs.

DemographicsAge, Gender, Location, Interest, Income
Cultural PreferencesLanguage, Cultural Sensitivity
Social Media PlatformsFacebook, Instagram, Twitter, TikTok, YouTube, WeChat
Content InterestsLocal events, Traditions, Trends
Device UsageMobile, Desktop
Peak Activity TimesIdentify and schedule posts during peak hours
Engagement PreferencesAnalyze preferred engagement types (likes, comments)
Competitor AnalysisStudy competitor’s strategies for insights and trends
  • What are their hobbies, passions, and pain points?
  • Which social media platforms do they frequent? (Facebook, Instagram, Twitter, etc.)
  • What type of content do they engage with? (videos, articles, infographics, etc.)
  • Who are your competitors targeting on social media?
  • What content and strategies are successful for them?

Develop fictional representations of your ideal customers with their demographics, interests, and online behavior. This helps you visualize your target audience and personalize your approach.

Use social media listening tools to monitor conversations and track mentions relevant to your niche. This helps you know what your Pakistani audience needs, their opinions and the latest trends. Learn more about Latest Social Media Marketing Tools and Apps.

Most social media platforms offer built-in audience insights tools. Analyze these insights to understand your current audience demographics and engagement patterns. Respond to comments and messages promptly. Host polls, quizzes, and contests to generate engagement and gather valuable audience data.

Here are some website traffic types to enhance your insights and optimize your digital strategy, listed as:

Traffic TypeDescription
Organic TrafficVisitors from search engines like Google, indicating relevance and content value.
Direct TrafficVisitors who directly type your URL or use bookmarks, often including repeat visitors.
Referral TrafficVisitors from links on other websites, social media platforms, or email marketing campaigns.
Paid TrafficVisitors from paid advertising efforts such as Google Ads, Facebook Ads, or sponsored content.
Social TrafficVisitors from social media platforms like Facebook, Twitter, Instagram, or LinkedIn.

Social media platforms have billions of active users making them a goldmine for businesses looking to drive website traffic. Not every social media platform is the right fit for your website and what you are into. You should find out where your potential customers spend their time, what type of content they like, and how they engage with it. For example, if your website is about travel then, Instagram, Pinterest, and YouTube could be great because you can share cool photos, videos, and stories. But if your website is about business, LinkedIn, Twitter, and Facebook might be better for sharing your thoughts, news and success stories.

Facebook2.9 billion monthlyNews, Entertainment, Social Connections, Hobbies, E-Commerce, Local Businesses, Communities (Fitness, Gaming, Parenting)Text, Images, Videos, Stories
InstagramOver 1 billion monthlyFashion, Travel, Food, Photography, Art, Fitness, Beauty, Travel, Personal Branding.Images, Videos, Stories, Reels
YouTube2 billion monthlyMusic, Gaming, Comedy, Vlogs, Tutorials, Educational Videos, Product Reviews, Brand StorytellingVideos, Live Streaming
Twitter436 million monthlyBreaking News, Political Discussions, Sports Updates, Brand Interactions, Real-Time Support, Memes, Witty CommentaryTweets, Images, Videos, Live Audio
LinkedIn830 million membersJob Seeking, Networking, Industry News, Thought Leadership, Lead Generation, Brand Awareness, Thought Leadership ContentProfessional Profiles, Company Pages, Discussions, Job Postings

Best quality content and content plan can help you reach more followers and connect more people. When used correctly, social media marketing can help take your brand to the next level by going to online platforms where customers spend their time. Here are some key tips and tricks to create SEO-optimized and finest-quality content to get website traffic from social media marketing, listed as:

Read more about: What is Snackable Content and How to Effectively Produce Snackable Content

Create a content plan and organize your content in advance. Mix your content with catchy images, texts, videos, and infographics to make it interesting. Additionally, use catchy color schemes and font sizes to attract an audience with your displayed content.

Here are 10 Types of social media content to produce to get website traffic:

  • Written posts, blogs, articles, guides, and more
  • Electronic books (eBooks)
  • Links to external content
  • Images
  • Videos & Video Stories
  • Live Videos
  • Infographics
  • Testimonials and reviews
  • Contests
  • Announcements

Encourage likes, comments, and shares by creating engaging captions. Respond promptly to comments and messages to foster a community around your brand.

Share high-quality visuals that align with your brand. Connect with your audience through authentic stories about your business, products, or services.

Maintain a regular posting schedule to keep your audience engaged. Use analytics tools to optimize posting times for maximum visibility.

Strategically mix promotional and informative posts. Create urgency with limited-time offers or exclusive deals in your social media promotions.

Making a content calendar lets you organize your social media posts in advance, saving you time. If you post daily, try using a social media management tool to schedule posts across all platforms from one spot.

Hashtags are an influential tool for increasing the visibility of your social media posts. When used strategically, hashtags can assist you reach new audiences, increasing your social media following, and connecting with like-minded users. Posts that contain at least 1 hashtag get an average of 29% more interactions than accounts that have less than 1,000 followers. Posts that have 11+ hashtags have the maximum interactions with a 79.5% increase for accounts with less than 1,000 followers. Using just one hashtag in a Facebook post leads to an average of 593 engagements. However, if you use 3 to 5 hashtags, the average engagement drops to 416 and posts with 6 to 10 hashtags receive an average engagement of 307. Ensure that your hashtags are relevant to the content you are sharing. Use keywords that accurately represent the theme or topic of your post.

Numbers of HashtagsAverage Engagement

Different platforms have different optimal hashtag counts. On Twitter, 1-2 hashtags per tweet are generally recommended, while on Instagram, you can use up to 30. Remember, prioritize using relevant and meaningful hashtags rather than low quantity.Here is the list of useful tools to find the best hashtags for your content:

Copyai Hashtag Generator
All Hashtag
Hashtag Generator Tool
Keyword Tool

User-generated content (UGC) is stuff made and shared by your followers to make more people know about your brand which includes photos, videos, reviews, comments or personal stories. Avoid using AI generated content for your social media platforms. UGC makes a personal link between your brand and your customers because it lets them join in the conversation. Plus, it can make your brand seem more trustworthy since it is from people who have used your product or service. Here are some strategies to leverage user-generated content for website traffic:

  • Use specific hashtags related to your brand or campaign to make it easier to track and share user-generated content.
  • Run contests or giveaways and offer attractive prizes to incentivize participation
  • Feature user content on your website
  • Run Social Media Challenges that prompt users to create and share content
  • Encourage users to share their reviews and opinions
  • Host live Q&A sessions and AMAs (Ask Me Anything) that invite users to participate actively
  • Respond to user-generated content with comments, likes, and shares
  • Integrate social sharing buttons
  • Partner with influencers or brand ambassadors who can create user-generated content
  • Track the performance of your UGC campaigns using analytics tools

In 2024, a study revealed that influencer marketing is now a vast industry worth $21.1 billion. This shows a substantial increase of 29% compared to the previous year when it was $16.4 billion. Seek influencers who resonate with your brand values, target audience, and content style. By hiring the right influencer marketing that suits your business the most, you will maximize your reach among potential customers and achieve noteworthy connections with audiences and influencers. Some of the most prominent Influencer marketing campaigns may include giveaways, sweepstakes, social media takeover, affiliate marketing, sponsored content, gifts/product seeding, unboxing, guest blogging, and gifts, unboxing. Here is the list of influencers types in Pakistan, along with their follower ranges and estimated charges they cost for promotions, may include

Influencer TypeFollower RangeEstimated Charges for Promotion (PKR)
Celebrity Influencers1 million and above500,000 – 5,000,000
Macro-Influencers100,000 – 1 million50,000 – 500,000
Micro-Influencers10,000 – 100,0005,000 – 50,000
Nano-InfluencersBelow 10,0001,000 – 10,000

Using social media ads on platforms such as Facebook, Instagram, Twitter or LinkedIn is a great way to bring specific visitors to your SaaS landing page. It helps you connect with a large, focused audience, prompting them to engage with your landing page. Social media ads can target specific interests, demographics, or behaviors to reach your desired audience. Businesses can use a wide range of ads, such as sponsored posts, video ads, carousel ads, and more. To run social media ads, start by generating a clear and compelling display that highlights the features and benefits of your SaaS product. Use eye-catching visuals, a clear call-to-action and brief messaging to encourage your target audience to click through to your landing page.

PlatformAd TypeTargeting OptionsCost Model
FacebookSponsored Posts, Carousel Ads, Video AdsDemographics, interests, behaviorCPM, CPC, CPA
InstagramPhoto Ads, Story Ads, IGTV AdsDemographics, interests, behaviorCPM, CPC, CPA
TwitterPromoted Tweets, Promoted TrendsKeywords, interests, demographicsCPM, CPC
LinkedInSponsored Content, Sponsored InMailJob title, industry, company sizeCPM, CPC
PinterestPromoted Pins, Promoted Video PinsKeywords, interests, demographicsCPM, CPC
SnapchatSnap Ads, Sponsored LensesDemographics, interestsCPM, CPV
TikTokIn-Feed Ads, Branded Hashtag ChallengesDemographics, interestsCPM, CPC

Social media engagement is basically the reactions your posts get. Comments, likes, and shares are the usual responses, but some platforms might have different names or features for these interactions. Even though using social media doesn’t cost money, the time you spend making content, gaining followers, and interacting with them is precious. To engage well on social media, listening to your audience, being interactive, responding promptly, providing value, using visuals, teaming up with influencers, and staying true to your brand are essential. Social media engagement is like a friendly chat, so it requires being approachable and open to feedback. Learn more about

Here are some key points to follow to build a strong relationship with your target Pakistani audience, listed as:

  • Listen to your audience
  • Be interactive
  • Use Visuals
  • Be relatable
  • Ask questions
  • Stay Active and Consistent
  • Respond to comments
  • Use a friendly tone
  • Share personal stories
  • Encourage feedback
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Any strategy that helps you increase your social media reach, engagement and number of followers will also help you get more views on your posts and profile and grow brand familiarity. This should then naturally increase your social media referral traffic.  In this research article, our Tashheer research team compiled a list of the best 8 methods to get website traffic from social media platforms like Facebook, Instagram, Twitter, etc.  These 8 tips are the best among all the other strategies that business and website owners use in Pakistan to attract a quality audience from every city.

About the Author: Alishba

Alishba Zaheer is the lead content writer at Tashheer Digital and has a genuine passion for storytelling. With her team of skillful content writers, her expertise lies in the ability to seamlessly adapt writing style to various niches, checking new trends in Tech, especially in Pakistan. She stays ahead of the curve and maintains her dedication to writing excellence. Among other things, she has been instrumental in researching local brands, Pakistani products, and services, providing benchmark articles for Pakistani audiences.