Customers become more picky about what they purchase. It is no longer enough to have the best marketing, the biggest influencer, or the most well-known brand. Many people are concerned with transparency, value, sustainability, and, most importantly, the customer experience. According to an Emplifi survey, [...]

Daraz is South Asia's leading virtual marketplace, with over 20 million products in over 100 categories available on its website and app. Daraz's goal in this modern technological age is to help and encourage thousands of businesses to connect with millions of customers. If you [...]

As a small business owner, it is understandable if you feel inundated by the complexities of social media marketing in Pakistan. But there is no need to worry much about racking up followers and investing heavily in social campaigns to lift your business. There are [...]

Over 3.78 billion people use social media around the world and about 54% of them use it to check out product reviews and recommendations. The fastest growing social media platforms (Facebook, Snapchat, LinkedIn, Instagram, YouTube, TikTok, and Twitter) offer all Pakistani businesses a powerful tool [...]

According to recent data, as of Q4 2023, about 3.05 billion people were using Facebook around the world. This is a small increase of 0.52% from the previous three months and a 3.44% increase compared to the same time last year. In January 2023, Pakistan [...]

An infographic is a fascinating blend of visual data and minimalistic text, presents information clearly, swiftly, and effectively. Infographics are not just a thing of past but its usage among B2B marketers has increased the most in the last four years, reaching 67% in 2024. [...]

In 2018, you probably got many texts from 8484 to confirm the verification of your mobile devices. They wanted you to register your devices before October 20th, 2018. Then, in the second wave, the Pakistan Telecommunication Authority (PTA) said that if your phone wasn't registered [...]

Social media has become an integral part of our daily lives. It helps in shaping the way how we connect, share, and engage with others. In Pakistan, the digital landscape is evolving rapidly, with millions of users engaging on various platforms. Social media platforms penetration [...]

Transferring money outside the country has been challenging for Pakistanis for so many years. Whether you want to send funds to your family members abroad, pay for international purchases, or you want to receive payments for freelance work, cross-border transactions have always been challenging. In [...]

Pakistani freelancers earned $397.3 million through exporting their services in 2021-22, according to the State Bank of Pakistan. A global survey found that freelancers charge an average hourly rate of $28, showing noteworthy earning potential, particularly in developing countries. Freelancers have unique financial needs due [...]

A social media consultant is someone who helps businesses with their digital marketing tips or strategies and planning skills on platforms like Facebook, Pinterest, LinkedIn, Instagram, and Twitter. They plan and advise on how to use social media effectively and help businesses improve and expand [...]

According to Statista, Apple Product market in Pakistan is expected to grow by 3.21% (2024-2028) resulting in a market volume of US.3 Billion in 2028. If you are working with an Apple device, there is no guarantee that it won’t need any repairing services during [...]

Rice is the 2nd main staple food crop after wheat and the 2nd major exportable commodity after cotton in Pakistan. It contributes 3.2% of value added in agriculture and 0.6% to GDP. In the fiscal year 2020, Pakistan produced 7.4 million tons of rice annually. [...]

Karachi, a busy city in Pakistan with a population of over 20 million, is not only the country’s economic hub but also a place where many different cultures, cuisines, and attractions come together. When exploring Karachi city, finding the perfect hotel is essential to ensure [...]

After a certain age, the elderly’s independence slowly decreases and it sometimes becomes difficult to continue living at home. When this is no longer possible, some relatives consider moving their elderly loved one to a specialized facility. In some cases, elderly individuals may face neglect [...]