Electronic appliances play a huge role in our daily lives. Where do you shop when it’s time to upgrade your tech or buy new gadgets? There are many major electronics retailers nationwide, each with its own strengths.  In the Pakistani Electronics retail market, the online share is 35.6% and will decrease by an average of 2.2% to 32.6% by 2027. Today’s world is more digitalized than before. From grocery shopping to paying utility bills, everything is happening on your fingertips. Considering the growing usage of the internet and smartphones, our experts came up with the idea of introducing the best electronic shopping websites. Along with online electronics, if you are a shopping enthusiast, let’s explore online shopping websites in Pakistan for a seamless shopping experience. After thorough market research, we came to know that many online stores in Pakistan are selling low-quality products at high prices. That’s why our Tashheer research team compiled a list of 9 best electronics stores in Pakistan.

List of 9 Leading Electronics Retailers Across Pakistan

Here is the list of 9 Premier Electronic Destinations in Pakistan where you can buy every home appliance and electronic gadget at a very affordable range.

Outlet Stores

Online Stores

Carrefour

Carrefour is a French multinational retail and wholesaling corporation headquartered in Massy, France. Learn more about Top 6 Multinational Companies in Pakistan. In 2009, Carrefour opened its first hypermarket in Lahore in a joint venture with Majid Al Futtaim Group, where it achieved 1 billion Pakistani rupees in revenues in its first year. It was previously known as hyperstar in Lahore, but later on it changed to its original name, Carrefour. The store attracts more than 1 million customers every month. It offers large household appliances to Pakistani customers like washing machines, dryers, refrigerators, dishwashers, and more. Additionally, customers can shop for TVs, laptops, and a wide selection of small household appliances such as coffee machines, microwaves, blenders, water heaters, and vacuum cleaners as well as a huge variety of international and local brands that are the favorites of Carrefour customers, all at cheapest prices. It also offers online shopping through its website, allowing you to browse its electronics selection from the comfort of your home.

Al-Fatah

Al-Fatah is the biggest chain of departmental stores in Pakistan. Since 1941, Al-Fatah has been offering its respected customer base a great assortment of products. With a long history in Pakistan, Al-Fatah offers a sense of reliability and trust for many customers. They carry a wide range of electronics, including home appliances (refrigerators, washing machines, TVs), kitchenware, IT equipment and even mobile phone accessories. As of 2024, Al-Fatah has 26 branches spread across major cities in Pakistan, including Lahore, Karachi, Islamabad, Sialkot, Faisalabad, and others​. Its electronic section features products from major brands like Samsung, Haier, LG, Sony, and more.

Metro Cash & Carry

Metro Cash & Carry Pakistan, commonly known as Metro-Habib Pakistan, is a Pakistani supermarket chain store operator headquartered in Lahore, Pakistan. It is a subsidiary of the German chain Metro Cash & Carry. Metro opened its first store in 2007 and operates 10 supermarkets, in total, in Karachi, Lahore, Islamabad, Faisalabad, and Multan. This international wholesale store chain offers a variety of home appliances from multiple categories like Kitchen Appliances (Refrigerators and Freezers, Microwave Ovens, Dishwashers, Cooktops and Stoves), Laundry Appliances (Washing Machines, Dryers, Ironing Systems), and Small Appliances (Blenders, Mixers, Toasters, Sandwich Makers, Coffee Machines), etc. It typically stocks products from a wide range of well-known local and international brands including LG, Samsung, Haier, Panasonic, Philips, Dawlance, Kenwood, etc.

Imtiaz Mega

Imtiaz Super Market, commonly known as Imtiaz, is a Pakistani supermarket operator that operates a chain of supermarkets across Pakistan. It was founded in 1955 by Imtiaz Abbasi as a small superstore in Bahadurabad, Karachi. Today, It is a key competitor of Metro Cash & Carry Pakistan and Carrefour Pakistan. Imtiaz Mega offers a broad selection of home appliances, catering to various household needs which include Appliances (Hair Dryers, Shavers, Trimmers), Climate Control (Air Conditioners, Heaters, fans), Small Appliances (Irons and Vacuum Cleaners), Kitchen Appliances (Refrigerators, Freezers, Microwave Ovens, Blender, Toasters and Sandwich Makers), and skincare. If you are a skincare enthusiast, explore the best skincare brands in Pakistan to discover products tailored to your skincare needs and preferences.

Tejar. PK

Tejar.pk is a unique online shopping store which serves as a gateway to world famous brands. Since its inauguration in 2016, this website has been making giant strides in the e-commerce industry with primary focus on providing online shoppers access to a distinctive and multidimensional selection of imported electronic products that are otherwise unavailable in the country. It also offers a wide variety of products including electronics, gadgets, fashion items, and home appliances. You can shop from renowned brands around the world, such as Apple, Blue, Owl Labs, Yubico, Anker, Logitech, MAC, tarte, Sony, Fujifilm, Belkin, Ledger, and a lot more.

Daraz .PK

Daraz was originally founded as an online fashion retailer in Pakistan in 2012 by Farees Shah a student of LUMS University and Muneeb Maayr. Daraz has 15 million+ products in different categories for users of almost all ages, which is why it has 4 million daily users. Daraz.pk regularly hosts sales events, such as the annual Daraz 11.11 sale, Black Friday, and special festive promotions. It provides an extensive selection of electronics and home appliances from multiple international brands like Samsung, LG, Haier, Panasonic, Philips, Dawlance and Kenwood. If you are unsatisfied with any aspect of your order, they also have a simple 7-day return or exchange policy.

Surmawala

Established in 1986, Surmawala.pk is your one-stop shop to buy electronic goods, home appliances, bikes, and other products from Pakistan’s leading brands under one roof. This company started with a single shop and today successfully holds more than 100 outlets nationwide.  Their fastest delivery service, fairness, and efficient customer support are all kinds of deals that make them a renowned and outstanding company. Surmawala with it’s largest franchise network and user-friendly online shopping platform in Pakistan is setting the bar high for the Electronics and Home Appliances Industry in Pakistan. Surmawala introduced the concept of easy to pay installment plans, enabling people (specifically salaried people) to buy necessary goods without disturbing their monthly budgets or needing to acquire loans.

Learn more about: Best Bike Brands in Pakistan

Telemart

Telemart is a leading e-commerce platform in Pakistan founded in 2014, known for offering a wide variety of electronic products at competitive prices. Its parent company, Tradelink, has been dealing in electronics and selling mobile phones in Pakistan since 1991. They sell over 200,000 items across various categories, including smartphones, electronics, gadgets, home appliances, fashion, electronics and more. Their USP is their high control over their quality checks, detailed scrutiny of vendors, providing genuine and authentic products, providing competitive prices, and a great shopping experience. It operates on 4 different business models i.e., Wholesale (100+ business customers across Pakistan), Online(www.telemart.pk), Retail (6+ outlets in Pakistan), and corporate clients.

Jalal Electronics

Jalal Electronics in operating in Islamabad since 1964 and is a pioneer in the electronic appliances retail industry. While Jalal Electronics primarily operates physical stores, it also has an online presence through an official website. Jalal Electronics offers a wide range of products which include Home Appliances (Refrigerators and Freezers, Washing Machines, Dryers, Air Conditioners, Heaters, Fans, Vacuum Cleaners, Irons), Kitchen Appliances (Microwaves, Ovens, Blenders, etc.), Electronics (Televisions, Audio Systems, Home Theater Systems, DVD Players, Speakers, Soundbars, Gaming Consoles).

Final Words

Pakistan with its ever growing population and rising standard of living, has seen an increase in demand for reliable and high quality home appliances. ​The electronic retail market in Pakistan offers various options from physical stores to online platforms. Recognizing the challenges of online shopping, our Tashheer team has compiled a list of the top 9 stores for buying electronics and home appliances. Each store has separate strengths and services, making them ideal for meeting the different demands of Pakistani homes.