WhatsApp has become one of the most popular messaging apps in Pakistan with millions of active users. WhatsApp has over 2 billion monthly active users worldwide. As of May 2024, Pakistan had 52.3 million active WhatsApp users, according to skillademia.io. Businesses are increasingly using WhatsApp Broadcast as a powerful marketing tool to reach their customers directly. Unlike WhatsApp groups, where all members can see each other’s responses, the broadcast feature allows businesses to send personalized messages to multiple contacts at once while maintaining individual conversations. This makes it an ideal marketing tool for reaching a large audience without spamming or compromising user privacy. This guide by Tashheer Digital will walk you through how to use WhatsApp Broadcast for marketing in Pakistan effectively.

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What is WhatsApp Broadcast?

WhatsApp Broadcast is a feature that allows users to send messages to multiple contacts at once without creating a group. Unlike groups, recipients receive the message individually in their chats and replies remain private between the sender and each recipient. This feature is useful for businesses, influencers and individuals who want to share updates, promotions or announcements with multiple people simultaneously. However, only contacts who have saved the sender’s number will receive the broadcasted messages, ensuring privacy and preventing spam.

Step-by-Step Guide to Using WhatsApp Broadcast for Marketing

WhatsApp Broadcast is a powerful tool for businesses to send personalized messages to multiple contacts without creating a group. It helps in customer engagement, promotions and brand awareness. Here’s a step-by-step guide on how to use WhatsApp Broadcast effectively for marketing:

1. Build a Contact List

Before sending broadcast messages, ensure that your customers have saved your number. WhatsApp only delivers messages to contacts who have saved your number in their phonebook.

To build your contact list, you need to follow these steps:

• Encourage customers to save your number by offering exclusive discounts, early access to promotions, or useful updates.
• Add a call-to-action on your website, emails and social media asking people to save your number for the latest deals and updates.
• Use WhatsApp Business tools like QR codes and click-to-chat links to make it easy for customers to connect with you.

2. Create a Broadcast List

To set up a WhatsApp Broadcast list, follow these steps:

• Open WhatsApp and tap on the three-dot menu (Android) or “Chats” tab (iPhone).
• Select “New Broadcast.”
• Choose up to 256 contacts from your list who have saved your number.
• Tap the checkmark to create the list.
• Now, any message sent to this list will appear as a personal chat to each recipient.

3. Craft Engaging Messages

To grab your customers’ attention, your messages should be clear, engaging and action-driven. For successful marketing campaigns, your messages should be compelling and engaging:

• Keep the message concise and clear to ensure easy readability. People don’t read long messages. Use a few lines to convey your message.
• Use images, videos, GIFs, product catalogs or links to make the content visually appealing.
• Add a call-to-action (CTA) like “Click here to buy now” or “Reply with ‘YES’ to get more details.”

4. Schedule and Automate Messages (For Business Accounts)

If you are using WhatsApp Business API, you can automate and schedule messages to improve efficiency:

• Schedule messages to send updates at optimal times.
• Automate responses to quickly answer common customer queries (FAQs like pricing, availability, or business hours.)
• For large-scale marketing, chatbots can handle responses, provide product recommendations, and guide customers. e.g: If you are running a flash sale, you can schedule reminders before the sale starts and send follow-up messages afterward

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5. Monitor Engagement and Improve

To maximize the effectiveness of your WhatsApp Broadcast marketing, you need to track results and refine your approach. After sending the messages, analyze their effectiveness:

• Check delivery and read receipts to see how many people engaged.
• Track response rates to measure customer interest.
• Use customer feedback to improve future messages and strategies.

If the response rate is low, try making your messages more engaging or adding an incentive (e.g., discounts). Experiment with different sending times to see when your audience is most active. Create separate broadcast lists for loyal customers, new leads or inactive buyers to send personalized messages.

Industries That Benefit Most from WhatsApp Broadcast

WhatsApp Broadcast is a cost-effective, high-engagement tool that helps businesses build strong customer relationships. Industries that rely on direct communication, customer engagement and updates can use it to boost sales and customer satisfaction. Here are some industries that benefit the most from this feature:

1. E-commerce & Retail

Send promotional offers, discounts and new product launches. Update customers on order status and delivery tracking. Gather customer feedback and reviews.

2. Healthcare & Pharmaceuticals

Send appointment reminders and health tips. Notify patients about medicine availability and offers. Provide health awareness campaigns.

3. Banking & Financial Services

Share account updates, transaction alerts and loan offers. Promote financial products like credit cards and insurance. Educate customers about fraud prevention and security tips.

4. Education & E-learning

Share study materials, assignments and exam schedules. Notify students and parents about events, fees and deadlines. Provide daily learning tips and course updates.

5. Hospitality & Travel

Send booking confirmations, flight updates, and travel reminders. Promote exclusive travel packages and hotel deals. Offer 24/7 customer support for bookings and inquiries.

6. Real Estate

Share property listings and virtual tour links. Send updates on property prices and investment opportunities. Communicate with clients about site visits and documentation.

7. Event Management

Send invitations, event reminders and updates. Share venue details, ticket confirmations and schedules. Engage attendees with polls, feedback and offers.

8. Restaurants & Food Delivery

Notify customers about menu updates, offers and promotions. Send order confirmations and estimated delivery times. Collect feedback and offer loyalty program rewards.

9. Automotive Industry

Send service reminders and promotional offers. Notify customers about new vehicle launches and test drives. Provide after-sales support and customer service.

10. Digital Marketing & Agencies

Distribute newsletters, blogs and case studies. Promote social media campaigns and webinars. Generate leads and interact with potential clients.

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