Nowadays, Pakistani businesses are increasingly relying on social media to recruit new employees. Since most Pakistani people look for job posts on social media, it is better for businesses to hunt exceptional talent on social media. While LinkedIn is, obviously, at the top of the race for candidates to look for their dream job, Facebook, Twitter, and Instagram are also not behind. Need to know how social media is a powerful tool for recruiters to seek new talents? Let’s find out.

Recruiting New Talent in Pakistan Through Social Media

If you are an HR manager in your company, you are responsible for recruiting new talents looking to change companies and onboarding them into your team. In order to gain more opportunities in the recruiting process, you need to find every possible resource and tool available including social media. If your company’s standards involve recruiting new employees on social media, you need to look out for these tried-and-true recruiting methods that will help you find the right candidate for your business in Pakistan.

How to Use Social Media to Recruit New Talent in Pakistan
How to Use Social Media to Recruit New Talent in Pakistan

Social Media is Free

Paid job postings offer a lot of features, but they are also costly. On the other hand, social media has a lot of features that are free to use, making it an ideal option for small companies for the recruitment process. The best that HR can do is to use social media for brand development, connecting with people, and earning their trust in the business. By combining all these features, it is possible to make recruitment easier and less expensive.

Allows You to Reach a Passive Candidates

You will reach the most active candidates by advertising your job on general job boards. On the other hand, recruiting on social media will give you a chance to reach out to a wider audience, allowing you to communicate with passive candidates. Since you have already built a relationship with them on social media, people who are not actively on the hunt for new jobs and are already working at another job might consider applying if they find a great offer.

Candidate Screening is Easy

Social media can make the screening process easy. Most people prefer not to reveal their personal details on a resume or even in an interview. On social media, you can look at the social media profile of the applicants and have a glimpse of what they like and what their values are. This can be achieved by analyzing the content that applicants follow, like, and share. 

Gives You an Opportunity to Reach a Wider Audience

According to estimates, there will be around 3.02 billion social media users worldwide by the year 2021 as social media users continue to grow. With the help of social media, recruiters can quickly and easily reach the maximum number of potential candidates in a short period. 

How to Recruit on Social Media 

It is important for every organization to come up with its own unique strategies for recruiting candidates on social media. In order to get started with the process, let’s examine the following basic ideas.

Guide to Use Social Media to Recruite New Talent
Guide to Use Social Media to Recruite New Talent


Engage in the Right Conversation

The best way to recruit on social media is to not get lost in the crowd and find the right audience. Having a well-established LinkedIn Account, actively using LinkedIn groups, and using hashtags are among the great ways to get your job posts in front of people who are actually seeking a job. 

Don’t Ignore the Niche Networks 

All of us, including our parents, use social media sites such as LinkedIn, Facebook, and Twitter. However, finding the right candidate should be easy if you peruse niche forums. For instance, in the world of developers, StackOverflow and GitHub are popular destinations for sharing knowledge. Marketers use Warrior Forum and Moz to exchange ideas. While it might be possible to discover your next great leader on Quora.

Involve Your Current Team 

There is a possibility that you might have some powerful social media users in your team. Make use of your entire staff while looking for the right candidate to fill your position. Ask them to share your job post as widely as possible, as this will help your ad reach as many audience members as possible. Although some companies do not want their employees to use social media, allowing your team to talk about your company and work experience on social media in an appropriate manner can definitely benefit you.  

Make Sure You are Active on Social Media

Corporate accounts can have their own perks and can benefit you in multiple ways. Recruiters can get in touch with candidates on a personal level through social media, but first, they must understand how to use that medium effectively.

Tashheer Helps You Reach Wider Audiences on Social Media

Tashheer LogoGenerally, what works for one company doesn’t necessarily work for another. Your social media recruiting strategy must align with your company’s goals for the hiring process. Tashheer’s powerful social media marketing means you’ll be able to reach a large audience within your desired niche and make sure your recruitment process runs smoothly. To get your free social media evaluation, please contact us.

About the Author: Alishba

Alishba Zaheer is the lead content writer at Tashheer Digital and has a genuine passion for storytelling. With her team of skillful content writers, her expertise lies in the ability to seamlessly adapt writing style to various niches, checking new trends in Tech, especially in Pakistan. She stays ahead of the curve and maintains her dedication to writing excellence. Among other things, she has been instrumental in researching local brands, Pakistani products, and services, providing benchmark articles for Pakistani audiences.