Micro influencers have become a key part of marketing for Pakistani brands. These influencers typically have a highly engaged following, ranging from 10,000 to 100,000 followers. Unlike the mega-influencers or the celebrities that have millions of followers, micro-influencers focus on building trust and strong relationships with their audiences.
Who are Micro Influencers?
Micro influencers are the people who basically specializes in the niches like fashion, beauty, food, tech, and lifestyle. Yes, we know that they might not be famous on a national level, but definitely they have a solid fan base in their communities. Micro-influencers in Pakistan are growing rapidly. They are creating content that resonates with the local audiences and people are liking them a lot.
Average Engagement Rate of Micro Influencers in Pakistan
The average engagement rate for micro-influencers in Pakistan typically ranges between 3% to 6%. It can vary depending on the platform and niche they are following. Micro-influencers generally have higher engagement rates than larger influencers. This is due to their closer and more personal connection with their followers.

Influencer Marketing through Macro-Influencers in Pakistan , let’s explore how large-scale influencers impact brand visibility and consumer engagement. How are macro-influencers shaping the future of marketing in Pakistan?
Benefits of Hiring Micro-influencers in Pakistan
Micro-influencers in Pakistan are important for many reasons and they provide a lot of benefits to the audience. Let’s have a look into them.

Micro-influencers have High Engagement Rates

Micro-influencers are More Affordable Even Promotes in Exchange of Free Products

Micro-influencers are More Available and Open to Collaborations

Micro-influencers Offer Long-Term Partnerships

Micro-influencers Provide Creative Flexibility
Cons of Working with Micro-influencers in Pakistan
Here are some of the major drawbacks explained below. Take them into your consideration, before collaborating with them.
Smaller Reach as Compared to Macro or Celebrity Influencers | Micro-influencers have larger audience than the nano influencers but it is still comparatively lower than the macro-influencers or celebrities in Pakistan. This limits the overall audience a brand can reach with just a single campaign. |
Inappropriate Content Quality | Many micro-influencers create engaging content. While some may not have the same level of expertise as more established influencers have. This can result in content that varies in quality which can also affect the brands professional standards. |
Limited Experience with Larger Campaigns | Micro-influencers may have limited experience of working with large-scale marketing campaigns. They mostly lack the skills needed to handle more complex requirements. They may not follow strict deadlines. |
More Struggle for Brand to Manage & Scale | Off course if you are working with a great number of micro influencers, it becomes difficult to manage and take record of it. If a brand wants to run a large-scale campaign, they need to partner with multiple micro-influencers. |
When it comes to promoting your brand, choosing the right agency is crucial for success. Here are 8 leading PR and influencer marketing agencies in Lahore that can elevate your business.
How Brands Can Work with Micro-influencers in Pakistan
If you want to collaborate with the micro-influencers in Pakistan, here are some steps you must follow for it
Identify the Right Micro Influencers
Look for influencers whose niche aligns with your brand’s products or services.
Reach Them Out Professionally
Send a clear and professional message to them. t to work with them.
Set Clear Expectations
Always be clear about your goals. Whether you want brand awareness.
Provide Creative Freedom
Micro-influencers know what works best for their audience.
6 Most Popular Micro-influencers in Pakistan
Here are some of the most famous micro-influencers according to the year of 2024 given below for your better understanding
Influencer | Followers | Profile Link | Niche |
Eesha Raza | 23K | instagram.com/eesharaza | Fashion & Makeup |
Legit Hijabi | 96.5K | tiktok.com/@legit_hijabi | Fashion & Lifestyle |
Its Maryam | 88K | tiktok.com/@.its.maryam | Fashion & Beauty |
Kurasah Anwer | 91.6K | tiktok.com/@kurasahanwer2 | Fashion & Lifestyle |
Shanza G | 36.6K | tiktok.com/@shanza.g | Fashion & Makeup |
Erfah Ahmed | 77.3K | instagram.com/erfahhahmed | Fashion & Lifestyle |
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Businesses in Pakistan can find micro influencers through social media platforms like Instagram and TikTok, or by working with influencer marketing agencies like Tashheer Digital. Based in Islamabad, Pakistan, Tashheer Digital helps you to find micro influencers and to connect with the right people for your brand. We have a large collection of micro influencers in Pakistan who have between 10,000 to 100,000 followers and specializes in different areas like fashion, food, travelling, makeup, and more.