Influencer Marketing with Macro-influencers in Pakistan

Macro-influencers are the individuals who have a large follower base on social media platforms. They usually range between 100,000 to 1 million followers. Macro-influencers in Pakistan are becoming important for brands that are looking to expand their reach and the influence. They play an important role in shaping trends, opinions, and the different purchasing decisions. This is all because they have large and engaged audiences.

Who Exactly are Macro-influencers?

Macro-influencers don’t have to be celebrities, but they have a great online presence. They are mostly specialists in their field and they are popular for their lifestyle, fashion, travelling, or because of the entertainment content they make. In Pakistan, these influencers are mainly popular on platforms like Instagram, YouTube, and TikTok. Macro-influencers in Pakistan have more approachable personalities as compared to the celebrities which makes their content relatable for a broader audience.

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Average Engagement Rate of Macro Influencers Pakistan

On platforms like Instagram and YouTube, the macro-influencers have engagement rates between 2% to 5%. This rate includes like, comments, and shares. Yes, these rates may seem lower as compared to nano and micro-influencers, but their larger audience makes them effective for all those brands that want broader marketing goals.

Why Brands in Pakistan Should Work with Macro-influencers

Following is some of the reasons explained below that shows you should definitely reach macro influencers for the purpose of brand marketing and promotions.

Macro-Influencers Have a Wide Reach

One of the biggest advantages of macro-influencers is their ability to reach a large number of audiences very quickly. They have thousands of followers and their posts generates visibility for brands very fast and instantly. For all the businesses in Pakistan that want to go beyond the local audiences and want to take their brand nationwide, they should definitely contact macro-influencers for this purpose.

Their Engagement is Strong and Consistent

Macro-influencers maintain the high levels of engagement through their likes, shares, and comments. This is the basic key for any brand in Pakistan. An engaged audience has more chances to trust the recommendations and to make the purchasing decisions. They know how to connect with their audience that makes them more prominent then micro or nano influencers.

They Offer a Cost-Effective Option Compared to Celebrities

This is the fact that when you work with macro-influencers, they charge more. So, the cost for marketing ultimately rises. But they are still more budget-friendly than hiring the celebrities. For businesses in Pakistan, especially all the mid-sized brands, these influencers offer a good balance of affordability and reach. A macro influencer in Pakistan has ability to target large audience.

Macro-Influencers Can Deliver Targeted Campaigns

Macro-influencers are mainly experts in specific niches such as fashion, beauty, travelling, and more. This means that they connect with audiences who are genuinely interested in that topic. Brands in Pakistan always look for targeted advertising. They can reach macro-influencers whose audience matches their products and services, making campaigns much more effective.

They can Launch & Introduce Products to Wider Audience

Brands in Pakistan generally partner with macro-influencers to introduce new products as well as services to the market. These influencers in Pakistan have wider reach and ensures that the big audience hears and notice about the launch of products. This encourages followers to try on new products.

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6 Popular Macro Influencers in Pakistan

Here is some of the famous macro influencer’s examples in Pakistan given below.

GlowUp by Anoosha

Anoosha Amir is a talented digital creator and makeup artist, known for her captivating beauty content. As the boss at @glowupbyanoosha, she showcases her passion for makeup through creative tutorials.

Followers	Profile Link	Niche
218.3K followers	instagram.com/glowup_with_anoosha	Makeup & Fashion

Farah Haris

Farah Haris is a dynamic digital creator specializing in makeup, fashion, and couple content. Based in Islamabad, she shares her creative journey on tikTok and youtube , alongside her partner on their couple page, @desipenguins. ✨

Followers	Profile Link	Niche
637K followers	instagram.com/farahharis1	Makeup & Fashion

Osamah Nasir

With over a decade of experience in content creation, Osamah Nasir offers a unique perspective on Karachi’s vibrant food scene. His engaging reels highlight the city’s culinary diversity, making food exploration both appetizing and exciting for his audience.

Followers	Profile Link	Niche
181K followers	instagram.com/osamahnasir	Food

Jiya Khurram

Jiya Khurrum is a rising star in the makeup and fashion niche, boasting an impressive following of 177K on Instagram. Known for her creative looks and style inspiration, she engages her audience with stunning visuals and tutorials that celebrate beauty and individuality

Followers	Profile Link	Niche
177K followers	instagram.com/jiyaxk	Makeup & Fashion

Wadiya Gillani

Wadiya Gillani is a prominent figure in the fashion and beauty niche, amassing 181K followers on Instagram. Her profile features a captivating array of style inspiration and beauty tips that resonate with her audience.

Followers	Profile Link	Niche
181K followers	instagram.com/wadiya.gillani	Fashion & Beauty

Tehzeeb Fatima

Followers	Profile Link	Niche
218.3K followers	tiktok.com/@anoosha_amir16	Makeup & Fashion

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Cons of Working with Macro-influencers in Pakistan

While macro-influencers can benefit brands, there are some drawbacks that businesses in Pakistan should consider before partnering with them. Let’s have a look into few of them.

They are Expensive to Hire	Cost and higher prices is one of the biggest challenges that businesses face while working with Macro-influencers in Pakistan. They have a large following and great influence on audience. Their rates are higher than micro and nano-influencers. Higher price range makes them difficult for small businesses in Pakistan to afford them, especially for the long-term campaigns.
Less Personal Attraction with Followers	As macro-influencers have wide audience so this makes it difficult for them to maintain personal connections with every single follower. This lack of direct interaction reduces the level of trust that micro and nano-influencers often have. People who are following them might feel less connected and this makes campaigns slightly less effective in terms of trust.
Audience Mistrust, When Working with Multiple Brands	There are many macro-influencers in Pakistan that work with multiple brands. They often promote a wide variety of products on their feed. This will cause followers to start feeling that the influencer is too much commercial and less authentic. When followers see frequent promotions, they question about the authenticity.
Limited Flexibility for Custom Content	Macro-influencers in Pakistan have busy schedules. They work with many brands at the same time. This makes them less flexible in terms of customizing the content for each campaign. If you are a brand that wants unique and customized content then you will feel little challenging working with them

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How to Book Macro-Influencers in Pakistan?

Businesses in Pakistan can find macro influencers through social media platforms like Instagram and TikTok, or by working with influencer marketing agencies like Tashheer Digital. Based in Islamabad, Pakistan, Tashheer Digital helps you to find macro influencers and to connect with the right people for your brand. We have a large collection of macro influencers in Pakistan who have between 100,000 to 1 million followers and specializes in different areas like fashion, food, traveling, makeup, and more. Our team understands your brands needs effectively. After a detailed profile research, we will match you with influencers who have the high engagement rate and genuine connections with their audiences. From start to end, we handle everything, making it easy for you to effectively reach your target market.