When it comes to digital marketing, blogging, or SEO, the term keyword research could be a bit technical, however, there is nothing to worry about since it is not that difficult as it may seem. The meaning of keyword research is merely to identify the words or phrases entered by the people in Google or other search engine in search of information, products, or services.
The knowledge of what your audience is seeking will assist you in developing content that will meet their demands and increase your prominence on the Internet.

What is Keyword Research?

The act of finding the corresponding words and phrases that your target audience searches online and analyzing them is called the most basic form of keyword research. As an example, in case you have a bakery, people can be searching the best cupcakes near me or chocolate cake recipe.
By establishing these keywords; you are able to develop content that will be higher in search engine results, and bring the right visitors.

Why is Keyword Research Important?

Keyword research is the foundation of SEO. Without the right keywords, your content may never reach your potential audience. Here is why it matters:

Targets the Right Audience:

Helps you reach people who are already searching for what you offer.

Improves Visibility:

Increases your chances of appearing on Google’s first page.

Drives Sales and Leads:

When your content matches what people are looking for, they are more likely to engage or buy.

Gives You Insights:

Helps you understand your audience’s needs and search behavior.

Types of Keywords Used

Before starting, it’s useful to know the types of keywords you will come across:

Simple Steps to Do Keyword Research

Step 1: Understand Your Niche

Start by thinking about your topic or business area. What do you offer? What do people want to know about it? Make a list of general topics related to your niche.

Step 2: Use Free Keyword Tools

You don’t need to pay for expensive SEO software when starting out. There are many free tools that can help you find great keyword ideas:

• Google Keyword Planner – Great for basic keyword data and ideas.
• Ubersuggest – Provides keyword ideas, difficulty, and search volume.
• AnswerThePublic – Shows questions people ask related to your topic.
• Google Search Suggestions – Start typing in Google, and see what it auto-suggests.

Write down all relevant keyword ideas you find.

Step 3: Analyze Search Volume and Competition

Not all keywords are equal. Some are too competitive, while others might not have enough searches. Look at two key factors:

For beginners, it is smart to target long tail keywords with moderate search volume and low competition.

Step 4: Check What’s Already Ranking

Go to Google and type in your chosen keyword. See what kind of content is ranking on the first page. Either it is blog posts, videos, guides, etc.
Ask yourself:

This gives you an idea of what Google considers relevant and what your audience expects.

5: Organize and Use Your Keywords

Once you have found your keywords, group them by topic. For example:

• Main keyword: Healthy breakfast ideas
• Supporting keywords: Quick breakfast recipes or morning meal ideas.

Use your main keyword in the title, headings and introduction. Use supporting keywords naturally throughout your content.

Common Mistakes to Avoid

Extra Tips for Beginners