Since search engine marketing consists of both organic SEO and paid advertisement, SEM increases the organic reach of your business in search engines including Google. Ranking higher in the organic search of Google against the most important keywords can have a great impact on attracting users to your site. With Google’s algorithms changing frequently over time, let’s examine a few basic strategies to help you rank higher organically with SEM.

  • Make a list of keywords
  • Organic ranking mostly favors good-quality content
  • Add a cornerstone page to your website
  • Your page content must include the relevant keywords
  • Use optimized title
  • Use SEO-friendly meta description
  • Use variations of keywords for anchor text
  • Your site must be mobile-friendly