All the effort you put into PPC is for nothing if you are not getting the desired conversion rate. You must get the perfect conversion rate for your PPC campaign in order to get successful results. Check out the following suggestions for increasing conversions:

  • Ensure your landing pages are engaging
  • Keep track of your current PPC conversion rate
  • Optimize your sales funnel
  • Make sure your ad copy is relevant
  • Boost your ad quality score
  • Select the appropriate keyword match type
  • Don’t ignore remarketing
  • Negative keywords should not be included in a campaign