PPC experts aren’t just advertisers, but also social sellers who help businesses generate sales with little investment through the use of relevant keywords. In order to become a successful PPC expert you must possess:

  • Determining your goals
  • Limiting the use of low-performing keywords
  • Emphasizing high-performing keywords
  • Making a list of negative keywords
  • Aiming for maximum keyword bids
  • Making an ad that grabs attention
  • Adding the extension to the ad
  • Creating a landing page that supports the ad