It’s easy to start with social media marketing in Pakistan. All you need is to create social handles for your company or business. After that, you have to keep posting related content to engage your audience. In this way, you will have a community of loyal fan-base. Social media campaigns are planned and boosted to get more attention for your brand. These campaigns are optimized with respect to age, sex, area, interest, etc. The ROI depends on how perfectly you have managed to optimize a campaign.