Creating interest in a product or service with a view to converting that interest into a sale is the goal of lead generation. Lead generation holds a great value in the sales process for multiple B2B companies, as their products are expensive and they have fewer chances of selling directly from their websites. The acquisition of new leads allows businesses to educate and cultivate potential customers through blogging, email marketing, networking, social media marketing, live events & seminars, website landing pages, and coupons.

  • Identification of prospects
  • Building an automated email list
  • Marketing by cold calling
  • Producing Content
  • Give away free content
  • Conduct online webinars or events
  • Prepare yourself to invest time
  • Utilize LinkedIn