There has become a real struggle to gain attention as the digital space continues to get cluttered with more brands being introduced and already established brands becoming more powerful. However, at the same time, brands can’t ignore it altogether, as having a noticeable virtual presence is the backbone of modern business. Every business must have a powerful brand voice to attract enough attention for the business to flourish. Let’s dive into the essentials of what makes a noticeable brand voice.

The mission statement of your company can give you a helpful starting point and highlight the characteristics of your company for building your brand voice. Using these attributes you can come up with some unique points that represent your company’s profile. Let’s say your brand offers a solution to some existing problem. Then you should briefly explain your objectives and how committed you are to your goals.

How to Create a Proper Brand Voice

Employees are most engaged in company affairs and most knowledgeable about the brand profile. While upper management might be very good at strategizing business policies, employees are also very critical assets of the company, and sometimes can see what upper management could have missed. That is why it is also important to engage them in this regard and see things from their perspective. True leaders keep their team members involved in business affairs rather than just bossing them around.

There are times when the best way to get out of a cliffhanger is to simply ask yourself if you want certain parts to be included in your brand voice or not. Are they aligned with the goals and objectives of your business? Are they at the heart of your brand or not? A simple example of such a list can be like

These are obviously some generic points but you can take the idea to make a list specific to your brand. The don’ts on this list can help you make an antithesis, giving you a clearer vision of what does not represent your brand voice.

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Once you have formalized your brand voice, it’s time to integrate it into your entire business ecosystem. You should inform all departments to start using the official brand voice of the company in all of their public content. You can hold an internal meeting or training session if necessary. If you are working with external parties, consider providing them with information about the new voice of your company during a joint session.

It might be possible that during the process you have gathered a lot of information to represent your brand voice. However, it will not be appropriate to bombard your audience by utilizing them all. Instead, you can shortlist a few of the key attributes that are the foundation of your brand. You should also instruct your content team to use these attributes interchangeably.