A pay-per-click advertising campaign is the best way to generate new leads for your business. When you are successful in creating ads that are relevant to your audience, you will see a significant increase in results. PPC advertisements may seem easy to create, but they are more complicated than they appear. To create effective ones, you must research your target audience thoroughly and understand their motivations. 

PPC Advertising: 12 Best Practices 
PPC Advertising: 12 Best Practices

PPC Advertising: 12 Best Practices 

By using relevant keywords pertaining to your product and services, PPC advertising helps direct traffic to your website. Because it’s a paid campaign, the advertisers pay a commission to the publishers each time an ad is clicked. The return-on-investment of your PPC campaign will be impacted if your campaign isn’t well-optimized and you aren’t following the best practices. Take a look at some of the best practices for PPC advertising below.

Set an Objective

Before launching an ad campaign you need to set a goal first. By doing this you will be able to drive your campaign more efficiently. Determine your campaign objective and plan your campaign strategy accordingly. These objectives should include brand awareness, lead generation, and increased sales.

Understand Your Target Audience’s Needs

The effectiveness of a PPC advertisement will increase if it is targeted toward a specific group of people. To identify prospects likely to purchase your product or service, you must identify who they are. Otherwise, you are just wasting your time and efforts.

Choose Best Platforms

You can run a PPC campaign across multiple platforms such as Google, Yahoo, Bing, and social media networks such as Facebook. Make a wise decision while choosing the platform and plan your strategy accordingly. Facebook and Google are the most widely used platforms for PPC advertising. Google Adwords is solely focused on Google ads, which is used to publish ads. You can do the same on Facebook. 

Keyword Research

Researching keywords requires a great deal of time and effort. While planning your PPC campaign, develop a list of important keywords, choose the most relevant and low-cost keywords, and constantly refine and expand your list of long-tail keywords. You should also keep an eye out for underperforming and high-cost keywords and eliminate them from your list. 

Retargeting Campaign

The majority of visitors coming to your website through PPC ads don’t usually buy the products or services that your business offers. However, this happens quite often, and you shouldn’t be concerned about it. The mere fact that they visited your website is enough to prove their interest in your product or service. Retargeting campaigns allow you to attract those customers again and again and increase the chances that they will end up purchasing.

Determine Your Budget

The budget for each click on an ad must be established before you launch a PPC campaign. Keeping track of your budget, positioning your ad on search networks, and getting impressions from third-party sites will be easier with this method. 

Consider Relevant Audiences as Well

PPC advertising platforms like Google Adwords and Facebook Ads allow you to target a specific group of people with your ads. They are the best way to generate a successful campaign. Nonetheless, you shouldn’t restrict your efforts to one audience. Maybe, some other group will also be interested in buying your product or services. As an example, if you are running a PPC campaign for computer accessories, you should consider not only the Computer & Electronic audience but also the Internet & Telecom audience because they are both related. Facebook advertising best practices involve targeting custom audiences and less relevant audiences as well.

Write Compelling Ad Text

Ad text is essential to run a successful PPC ad campaign. It is a marketing communication that describes how advertisers can deliver their message across multiple platforms. A successful ad text includes your primary keyword, enticing offers and discounts, and a powerful call-to-action. PPC ads are judged for their quality score based on several factors, and one of those factors is the ad text. Must include action words in your ad like sign up here, register now, and buy now.

Use Ad Extension

Ad extension provides extra perks to your PPC Ad campaign. The extension is used to enhance your ad’s performance and displays extra information about the ad, including address, web page links, store rating, and phone number. As a result, the CTR in Ad extension is higher than others since it makes your ad more prominent and more relevant. The extension will not mention the enhanced quality score that Ad extension brings to your PPC Ad campaign.

Ad Scheduling

PPC ad strategy can be optimized with the process of ad scheduling. You have multiple possibilities when it comes to running an ad campaign. The ad can be displayed whenever the target audience searches for the keywords associated with it online or when business hours and certain specific days are in effect. Your PPC ad’s performance varies depending on what time of day it is or what day of the week it is. For this reason, it is essential to find out what time or what days are best for your PPC campaign. In the meantime, you can also adjust your bidding according to the lower-performing hours or days.

Optimize Your Ads For All Devices

New devices are appearing every day with the advancement of technology. It is true that your ads must be people-focused but keep in mind that other devices such as mobile phones or tablets are also crucial for your PPC campaign. People are using mobile more often for online searching. Ensure your ads are responsive to mobile browsers as well.

Create an Optimized Landing Page

The ad qualify score depends heavily on the page quality of your landing page. Users land on your landing page when they click your advertisement. The first and most important step you took has yielded results. Now that the user has reached the destination that you are expecting them to reach. Give them exactly what they are looking for. A perfect landing page must include all the information about that certain product or service along with compelling call-to-action buttons such as Buy Now or Subscribe Here. 

Tashheer’s PPC Campaign Increases Click-Through Rate

Tashheer LogoYou have learned the best practices of PPC ads, but did you know that despite all your efforts, it will most likely not yield the best despite all your efforts results? It is where Tashheer can help since you need professional help. Tashheer handles everything for you, from selecting keywords, targeting audiences, creating ads, and optimizing them to yield better results. So send us an email or give us a call and let’s discuss how to proceed with your PPC ad campaign.

About the Author: Alishba

Alishba Zaheer is the lead content writer at Tashheer Digital and has a genuine passion for storytelling. With her team of skillful content writers, her expertise lies in the ability to seamlessly adapt writing style to various niches, checking new trends in Tech, especially in Pakistan. She stays ahead of the curve and maintains her dedication to writing excellence. Among other things, she has been instrumental in researching local brands, Pakistani products, and services, providing benchmark articles for Pakistani audiences.