Social media plays an important role for brands in Pakistan as one of the most important communication networks, with 71 million users only from Pakistan, as per the 2022 report.
Multiple businesses recognize social media marketing as a valuable resource for digital marketing. They use social media platforms to raise brand awareness, engage people, acquire new customers, and increase conversions. In addition to raising brand popularity, attracting customers, and gaining new customers, social media channels can be used to improve conversion rates. For B2C (business-to-consumer) brands, social media allows you to interact with and connect with customers, as well as convert them into loyal customers.
All you need is an effective B2C social media marketing strategy to market your brand, products, or services. So it does matter if you’re the business owner of a grocery store or a fitness center, digital marketing is essential.
B2C social media marketing strategies are the most effective way to promote your brand, product, or service. No matter what kind of business you own, digital marketing should be a part of your strategy. However, how could you develop an appropriate B2C marketing strategy without knowing the best channels to use?
Social Media Marketing Channels That Are Most Effective for B2C
Business-to-consumer marketers in Pakistan are using mainstream social media channels to enhance their business performance. They use the most popular social media platforms such as Facebook, Instagram, and Twitter. Here are some B2C marketing channels to get you started:
The first social media channel to reach 1 billion accounts worldwide was Facebook. As of now, the social media channel has 2.912 billion monthly users worldwide and 43.55 million monthly users in Pakistan alone. Many organic and paid marketing opportunities are available to B2C marketers on Facebook. It provides them with 97% of their marketing needs.
Twitter is a social media site that specializes in fast-paced communication and can be characterized as a “microblogging site.” Around 65% of marketers include Twitter in their business marketing strategy. Recognized for posting short messages, Twitter is a perfect channel for interacting with customers with multiple tweets, hashtags, and retweets.
Among its 1130 million active users worldwide, Instagram’s most devoted customers are teens and young adults, who make up 13.7 million users in Pakistan. However, four out of ten Instagram users are under 24 years of age. 60% of B2C marketers used Instagram, only 11% of those marketers consider it their top B2C marketing channel.
YouTube is a video-sharing site used by 1.5 billion people worldwide, and 55.7 million of those are from Pakistan. Video marketing platform YouTube is among the most popular, with 46% of marketers using it to advertise their B2C brands. In addition to “how-to” videos, video blogs, promotional videos, and entertaining video clips, YouTube allows you to engage users with a variety of content.
A majority of marketers are using LinkedIn in their B2C marketing strategy as well, even though it is a better marketing channel for B2B businesses. The content on this professional network is already helping many B2C marketers.
Selecting the Right Social Media Channels for B2C Marketing with Tash’heer
There’s no such thing as a universal solution when it comes to social marketing channels for B2C marketers. You need to consider a number of factors when choosing an appropriate channel. Included here may be your brand’s nature, your target customer demographics, the type of content you intend to publish, etc. Moreover, Tash’heer provides the best marketing tactics on all social media platforms, including Facebook, Twitter, Instagram, YouTube, and LinkedIn. Reach out to us today for a social media marketing service.
Alishba Zaheer is the lead content writer at Tashheer Digital and has a genuine passion for storytelling. With her team of skillful content writers, her expertise lies in the ability to seamlessly adapt writing style to various niches, checking new trends in Tech, especially in Pakistan.
She stays ahead of the curve and maintains her dedication to writing excellence. Among other things, she has been instrumental in researching local brands, Pakistani products, and services, providing benchmark articles for Pakistani audiences.