Everyone wants to achieve a white Hollywood smile without the big price tag and this is one of the top reasons whitening toothpastes are so popular. Right toothpaste can help ensure your teeth receive maximum protection and preventative care. There are many toothpaste types in Pakistan to choose from in the market today. Whether you have sensitive teeth, gum disease or trying to repair the enamel on your teeth, there is a toothpaste specifically tailored to your condition. Some of the most common types of toothpaste available include breath-freshening, sensitivity, and whitening solutions. The revenue in the Oral Care market in Pakistan is expected to reach US$0.46 billion in 2024. In this research article, our Tashheer research team compiled a list of Pakistan’s 9 best toothpaste brands for fresh breath and clean teeth.
9 Highly Recommended Toothpaste Brands in Pakistan
Here is the list of 9 Best Toothpaste Options for Oral Hygiene in Pakistan, mentioned as:
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Colgate
A global leader, Colgate offers a wide range of toothpaste options for numerous needs including whitening, cavity protection, and sensitive teeth. Colgate is an American brand used for oral hygiene products such as toothpaste, mouthwashes, toothbrushes and dental floss. Manufactured by Colgate-Palmolive, Colgate’s oral hygiene products were first marketed by this company in 1873, sixteen years after the death of its founder, William Colgate. Colgate has been a staple toothpaste brand in Pakistani households for decades.
| Owner | Colgate-Palmolive |
| Country | United States |
| Introduced | 1873; 151 years ago |
| Markets | Worldwide |
| Website | colgate.com |
Sensodyne
For sensitive teeth, Sensodyne relieves pain and discomfort while maintaining oral health. Sensodyne is the #1 bestselling brand for sensitive teeth in many countries worldwide, trusted by millions of people. The answer is simply because our range of Sensodyne toothpaste is proven to relieve the pain of sensitive teeth and provide long lasting protection with twice daily brushing. Sensodyne is a brand of toothpaste and mouthwash targeted at people with sensitive teeth. It is owned by Haleon and marketed under the name Shumitect in Japan.
| Founder | Haleon |
| Headquarters | United States |
| Founded | 1961; 63 years ago |
| Markets | Worldwide |
| Website | sensodyne.com |
Closeup
Close-Up is an American brand of toothpaste launched in 1967 by Unilever as the first gel toothpaste. Unilever markets this brand worldwide and has licensed it to Church & Dwight for the North American market since 2003. Close-Up toothpaste is also available in the Philippines, Pakistan, Peru, Argentina, Vietnam, Sri Lanka, India, Iran, Brazil, Indonesia and Bangladesh. This toothpaste brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns. Close-Up toothpaste was the leading toothpaste brand in Pakistan until early 2016, when Oral-B, a brand sold by the American company Procter & Gamble, entered the market. Since then, both companies have been competing for the toothpaste market in Pakistan.
| Founder | Unilever |
| Headquarters | United States |
| Founded | 1967; 57 years ago |
| Markets | Worldwide |
| Website | close-up.com |
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Pepsodent
Pepsodent offers a variety of toothpaste options in Pakistan including those with whitening and germ-fighting benefits. Pepsodent is an American brand of toothpaste, marketed worldwide with a minty flavor that is derived from sassafras. This brand was purchased by Unilever in 1942. In 2003, Unilever sold the rights to the brand in the North American market to Church & Dwight. Pepsodent toothpaste was introduced in the United States in 1915 by the Pepsodent Company of Chicago. This paste’s original formula contained pepsin, a digestive agent designed to break down and digest food deposits on the teeth.
| Founder | Unilever |
| Headquarters | United States |
| Founded | 1915 |
| Markets | Worldwide |
| Website | pepsodent.com |
Medicam:Best Tooth Paste Brand in Pakistan
A Pakistani brand, Medicam offers affordable and effective toothpaste options including those for sensitive teeth and gum care. Medicam toothpaste is a market leader these days in Pakistan. It is completely herbal and has no chemicals. Medicam Group of Companies was established in 1968 in Karachi, Pakistan. Haji Abdul Razzaq Yaqoob (ARY Group) was the visionary behind the Medicam brand. It offers various formulations for dental health, including whitening and cavity protection.
| Founder | Medicam Group of Companies |
| Headquarters | Karachi, Pakistan |
| Founded | 1968 |
| Markets | Worldwide |
| Website | medicamgroup.com |
Parodontax
Parodontax is a brand name of toothpaste and mouthwash currently owned by Haleon previously GSK (GlaxoSmithKline). Parodontax toothpaste was developed in 1937 by German dentist Dr. Focke and their product was originally based on sodium bicarbonate. Parodontax’s main selling point is its efficacy in treating and preventing gum disease particularly gingivitis. Its primary product is designed to reduce bleeding gums and promote healthy gums. The formulation usually includes mineral salts, herbal extracts, and fluoride.
| Founders | Haleon |
| Headquarters | UK |
| Founded | 1937; 87 years ago |
| Parent Organizations | GSK |
| Website | parodontax.com |
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Oral-B
It is a global dental care brand with a strong presence in Pakistan. Known for its expert-approved formulations, catering to various dental needs like plaque control and sensitivity. Oral-B is an American brand of oral hygiene products including toothpastes, toothbrushes, electric toothbrushes, and mouthwashes. The brand has been in business since the invention of Hutson toothbrush in 1950 and is based in Redwood City, California. Today, this brand is now owned by Procter & Gamble.
| Founders | 1950 by Dr. Robert W. Hutson, a California-based periodontist. |
| Headquarters | Cincinnati, Ohio, USA. |
| Industry | Oral hygiene, personal care |
| Website | oralb.com |
Sparkle
Sparkle is a locally available brand in Pakistan focusing on affordability and effective cleaning. Its company was first time Incorporated in 1977 as a Public Limited Company named National Detergents Limited. It is known for its minty freshness and plaque control. With the effectiveness of Micro White Silica which are small particles that help break down stubborn stains on the coating of your teeth. The toothpaste also has PVP which is strong enough to remove such stains but safe and gentle enough that it will not damage your tooth’s natural enamel.
| Founders | Colgate-Palmolive |
| Founded | 1977 |
| Headquarters | New York, United States |
| Industry | oral care |
| Website | colgate.com |
Final Notice
Brushing your teeth multiple times daily is extremely important. It not only improves your oral health, but it also prevents potential infections. Shopping for a new toothpaste can quickly feel confusing and overwhelming especially if you are unsure of the type that is best for your needs. In this thorough article, our Tashheer’s research team compiled a finalized list of some best toothpaste brands in Pakistan.
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