The internet is a crowded place. Writers just starting a blog may think traffic amazingly arrives after publishing an article. The internet is saturated with content so merely publishing an article doesn’t guarantee traffic. The reality is that bloggers spend as much time (or more) promoting a post as they do writing it. Content promotion focuses on getting your article in front of as many readers as possible. The key is sharing it in the right places where your audience searches for solutions and information related to your offerings. Guest blogging or guest posting, involves contributing content to another website to build relationships, enhance SEO and expand brand awareness. In this article, our Tashheer’s expert team will explore 15 effective methods to promote your guest post and maximize its impact.

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What is Guest Posting?

Guest blogging, or guest posting, is when someone outside your company writes a blog that will be published on your website or vice versa, ideally to reach a wider audience, improve search engine rankings, and establish your brand as an authority.

What is a Guest Blog Post?

A guest blog post is an article or piece of content written by someone who is not a regular contributor to a website or blog. Instead, the content is contributed by an external writer, often aiming to promote a particular message or brand. It is a common practice in digital marketing and blogging to build relationships, gain exposure, and enhance SEO (Search Engine Optimization).

Benefits of Guest Blogging

Successful guest blogging relies on creating premium quality, relevant content and partnering with reputable websites. Guest blogging comes with several advantages. Here’s how it can help you:

Benefit	Description
Increased Website Traffic	Guest blogging drives new visitors to your website through backlinks.
Improved SEO	High-quality guest posts with backlinks can boost your search engine rankings.
Build Authority and Credibility	By writing for reputable sites, you establish yourself as an expert in your field.
Expand Your Audience Reach	You can reach a broader and more diverse audience beyond your own followers.
Networking Opportunities	Guest blogging helps you build relationships with other bloggers, influencers, and industry experts.
Brand Exposure	Being featured on well-known blogs increases your brand visibility.
Increased Social Media Engagement	Your guest post may lead to more shares and interactions on social media.
Generating Leads	Quality content can drive potential leads to your business or services.
Content Distribution	Your content is distributed to new platforms, increasing its exposure.
Access to New Backlinks	Guest posts provide opportunities to earn valuable backlinks, improving your website’s SEO.

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15 Tactics to Amplify Your Guest Post’s Visibility

Here is the list of 15 ways to promote your guest post for greater impact after publishing, mentioned as:

Share on Social Media

This is the simplest and easiest option you should always do. The editors of the site you contributed to are likely expecting some social media promotion. Share the article on Twitter, post it on your Facebook Page, share a catchy image with the link on Instagram, pin it on Pinterest or use any other social networks you already use. Stick to platforms where you’re active and don’t bother creating new accounts with no followers, they won’t help much.

Submit to Social Groups

Social groups may not be as noticeable as social shares but they can still drive traffic. If you’ve tried social media marketing, you’ve probably joined Facebook Groups, LinkedIn Groups or similar communities. Use these groups to share your new guest post. If you are lucky, even strict groups that limit promotions might allow links to content not on your own website. Just be sure to follow each group’s rules.

Submit to Reddit

Reddit can be confusing. They claim to discourage promotional content but have an ad system. They are strict about blocking obvious self-promotion but if you make your post seem authentic, they will often support it. Some niche subreddits have hundreds of thousands of members, giving you a chance to reach a large audience if you post in the right places. To succeed on Reddit, focus on two things:

Find the right subreddits	Look for ones with a good number of members and regular activity.
Make your post feel genuine	Instead of openly promoting your content, act like you’re casually recommending an interesting article “someone” wrote.

Include in Your Mailing List

Building a mailing list is one of the simplest ways to market your content. Assuming you already have a decent subscriber base, use your weekly or monthly newsletter to share your guest posts. If you’ve written multiple guest posts since the last newsletter include all of them. Adding a section for “around the web” content in your newsletter is easy. This way, you can share your work directly with an audience already interested in what you do.

Mention Influencers You Quoted

No online content is created entirely from scratch. It usually includes references to studies, quotes, or information from other sources. If the site you’re writing for doesn’t allow links, you can use quotes and citations instead. Either way include properly attributed information from influencers. When you mention influencers, take the chance to notify them. Once your content is live, send them a message, this could be as simple as tagging them on Twitter or sending a personalized email. They may not share your post but even if a few respond or share it, it’s a big win.

Submit to Round-Up Poster

Many niches have bloggers known for their regular round-up posts, where they share “the best content of the week/month.” These posts link to many premium quality pieces of content. While they are often looking for backlinks and mentions, you can benefit by submitting your content for their consideration. Since you’re personally reaching out, they are more likely to notice and include your content in their list.

Add a Link to Upcoming Content

Don’t stop putting effort into your own blog just because you’ve published a great guest post. Keep creating fresh content and when you publish something new include a link to your guest post. You could say something direct like, ‘Hey, I wrote a new piece about X on Site Y, check it out!’ at the beginning of your post. Or, you can weave it naturally into your content so it feels less obvious. Either way, adding the link is what really matters.

Send to a Warm Contacts List

A “warm” contacts list includes people you’ve built a connection with in your industry, those who are more likely to respond to your messages. Unlike cold contacts (who may or may not reply), warm contacts have some familiarity with you. Create this list and share your new guest posts with them. To make it even more effective, segment the list further to focus only on those who would genuinely be interested in your content. This way, you avoid bothering warm contacts with content that doesn’t appeal to them.

Create Spinoff Content

Your guest post should be high-quality and showcase who you are and what you do but it doesn’t need to cover everything. If the site typically publishes short articles, keep your post concise and focused. Look for parts of your guest post where you can go deeper and create additional content based on those ideas. Share this expanded content on your own platforms with links back to the guest post as a reference. You could also pitch these spinoff pieces as guest posts to other sites to reach a broader audience.

Add Links in Old Evergreen Content

Many blogs have older posts that still get good traffic. You can update these posts by adding a link to your new guest post, as long as the topics match. This helps you reach both your current readers and those who are still visiting older content.

Submit to Content Aggregators

Using content aggregators can be tricky. There are many out there but some aren’t very trustworthy. They mainly gather links but often link to low quality sites or content. It’s not a good idea to submit your best content to these. Look for aggregators that maintain decent standards and moderation and avoid those that require payment to participate. I haven’t suggested paying for extra promotion because while you can pay for promoted posts on Facebook or Twitter or use PPC ads for guest posts, these methods might not give you the best results. It is usually better to invest your time and energy in creating great content.

Add the Link to Your Email Signature

Your email signature is seen by many people, depending on how often you send emails. Adding a link to your latest guest post can help promote it. While this promotion may be unnoticed by most, it becomes part of your routine. To avoid letting the link stay too long, I recommend updating it every 2-3 weeks with a new post. This keeps the content fresh while giving each post some exposure. For important content that you want to promote for a long time, you can create a special section just for it.

Edit the Link into Your Author Bio

Most blog posts have an author bio section at the end and it’s a good idea to use it. I’m not suggesting you use your only link in guest posts to promote other guest posts but you can use it in your own content for that purpose.To be honest, there are better places for the link and your audience might not pay much attention to your bio. However, adding the link here can give it some extra exposure and backlinks especially when you can’t include them in the main content. It’s up to you whether you want to use this option.

Use the Link in Future Pitches

Once you have written for a good site, you can include a link to that post in your future guest post pitches. A key part of a successful pitch is sharing links to your past work. When you are just starting, it’s usually blog posts on your own website and you should always include a few links to your own site. However, after you have been published on well-known sites, you can use those links too. Simply saying “here’s my work for Inc, VentureBeat, and HuffPo” can be enough to convince someone to accept your pitch, as it shows you are capable of producing high-quality content.

Don’t Stop After a Day

This last step is the key. Your promotion for guest posts should go on for a few weeks, or even longer if it’s a high quality post on a strong website. The promotion duration can vary. Sometimes, I promote posts for just a week and other times, I keep sending traffic to them for over a month. The more effort I put in, the better the chances of success. Some sites have a lot of power when it comes to links and exposure and getting invited to write again can be a great benefit especially with all the free organic promotion.

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