Native advertising is a form of online advertising that looks like a part of the platform on which it appears. They’re designed to seamlessly blend in with the content of a website or app, making them more likely to be seen and clicked on by viewers. This makes them more effective than traditional advertising due to their ability to blend in with the surrounding user interface.
Native advertising has quickly become one of the most popular forms of online advertising, as it delivers more relevant and engaging content to users while avoiding many of the problems associated with other forms of online advertising, like banner ads or fullscreen ads. In this post, we’ll take a look at what native advertising is, why it’s so valuable, and some popular native ads platforms.
Benefits of Native Ads
Native ads have several key benefits
- They increase conversion rates because they look more natural than traditional digital advertising
- Native ads reduce Ad fatigue, so viewers will not get bored watching native ads. In addition, the purpose of native advertising is to showcase brands as editorial content. As a result, they are less likely to bore the audience.
- Although consumers are aware that native ads are advertising, this does not affect their positive reaction to relevant content.
AdStyle has over 40 billion monthly impressions, making it one of the most popular native ad networks. This can help you generate higher conversions and, ultimately, higher revenue by running native ads. The platform also offers a wide range of features and tools to let you manage your campaigns efficiently. These include monetizing your traffic with content ads, detailed analytics, customizing your traffic, and an easy-to-use interface. In addition to helping improve conversion rates, Ad Style provides tailored ads that are targeted at specific demographics like age groups or locations, helping you get the highest ROI possible.
Taboola is one of the most popular native ads platforms and offers sponsored advertisement and video promotions. Taboola can be integrated into several leading sites to generate high-quality traffic. With over 1 billion unique visitors each month, Taboola is used by many big names in the market, like Fox Sports, NBC, Tribue, and USA Today, to mention a few. The platform is only available with the CPC model, with the maximum CPM and RPM rates usually around $2.00, with a minimum threshold of $100. Taboola also allows you to target your audience very precisely by using targeting profiles that include demographics such as age range, location, gender, interests, etc.
Outbrain was launched back in 2006 and still stands among the top-ranked advertisement networks for native ads. In comparison to other platforms, Outbrain allows you to integrate more interesting content into your ads, leading to increased conversions. Outbrain is also integrated by some of the big names in the industry, like BBC and The Guardian. Outbrain requires you to have a minimum of 10 million page views to become eligible for ad integration. Depending on your needs, you can also choose from two pricing models: CPC or CPM, both of which have a zero minimum payment.
Google Adsense is, without a doubt, the most popular Pay Per Click (PPC) ad platform for running native ads, primarily due to the massive popularity of Google itself. In addition, Google supports a wide range of demographics, allowing you to target with more precision. You can pick banner ads from several other formats offered by Google, such as link ads, text ads, video ads, etc. You can enable Google Adsense on your platform if you meet the quality parameters using your regular Google Account.
Although Yahoo! search engine has lost its OG value, Yahoo still offers one of the best native ad platforms. Similar to Google, Yahoo Gemini also offers several ad formats, including carousel ads, Tumblr-sponsored posts, app install ads, Yahoo Mail ads, Moments ads, and of course, native ads. The platform also offers the unique ability to import Google Ad campaigns directly. Yahoo Gemini is the current choice of many companies like AOL, TechCrunch, and Huff Post. You can sign up for Yahoo Gemini with the traffic requirement of having 10,000 page views per month.
As its name suggests, Nativo is a highly optimized platform for native advertising. The platform also offers several targeting options for different demographics. Additionally, you can select various monetization partners and ad formats simultaneously. Nativo is a choice of some popular market players like The Wall Journal, Time Inc, and Dow Jones. Nativo does not require any web traffic, but there is a $50 minimum payment threshold. Publishers also have the choice of pricing model to choose between eCPM and vCPM.
Final Words
As digital marketing evolves, businesses constantly look for new and more effective ways to reach their target audiences. Native advertising is a form of online advertising that delivers advertising content specifically formatted to match the style and function of the platform on which it appears. Because it blends in with the natural user experience, native advertising is less disruptive and more likely to be viewed by consumers. There are a number of different platforms that offer native advertising, each with its own advantages and disadvantages. Further, if you want to take your ad experience to the next level, then Tash’heer is always ready to assist you. Our years of digital marketing experience can help you run digital marketing campaigns without any hassle or disturbance.
About the Author: Alishba
