Mobile e-commerce has become the backbone of Pakistan’s online shopping ecosystem in 2025. With smartphones becoming more affordable, internet access improving and digital wallets gaining massive acceptance, most Pakistanis now prefer using their mobile phones for browsing, comparing and purchasing products. This shift has completely changed the way brands operate, how consumers buy and how the digital economy grows.
1. Why Mobile E-Commerce Dominates in 2025
Pakistan has witnessed a major rise in smartphone usage and app-based shopping over the last five years. This has pushed mobile e-commerce to become the primary channel for online purchases, far ahead of desktop.
Key Reasons:
2. How Pakistanis Shop Online Today
Let’s see how this happens in 2025.
Shopping is Now App First, Not Website First
Most Pakistani customers prefer shopping apps like Daraz, Alibaba, TikTok Shop, Golootlo Mall, Naheed, Cheetay and Foodpanda Shops. Apps are faster, personalized, and offer constant discounts.
Digital Wallets Are the No 1. Payment Method
In 2025, e-wallets overtook cash on delivery for the first time.
Most used payment methods:
- E-wallets (Easypaisa, JazzCash, SadaPay, NayaPay)
- Raast Pay (instant bank-to-bank payments)
- Debit/Credit Cards
- Cash-on-Delivery (still popular for first-time buyers)
Social Commerce Is Exploding
Pakistanis now shop directly from influencers, live streams and short form videos on:
This has made impulse buying extremely common.
3. Top Categories of What Pakistanis Buy the Most on Mobile
| Rank | Category | Why It Is Popular |
|---|---|---|
| 1 | Fashion & Apparel | Affordable, fast trends |
| 2 | Electronics & Mobile Accessories | Flash deals and bundle offers |
| 3 | Beauty & Skincare | Influencer-driven purchases |
| 4 | Grocery & Household Items | Quick same-day delivery |
| 5 | Home & Kitchen Products | Seasonal sales & bundles |
| 6 | Food Delivery | Convenience & speed |
4. Factors Driving Mobile Shopping Growth in Pakistan
Lets discuss some of the factors below.
Digital Payment Revolution
2025 has seen Pakistan’s strongest push toward cashless shopping:
- Raast has enabled instant payments across shops and apps
- Wallets offer cashback, discounts and easy transfers
- Banks have upgraded mobile banking UX
- Fintech startups provide instant loans and BNPL (Buy Now Pay Later)
Strong Presence of E-Commerce Apps
Platforms are investing heavily in mobile-only features:
- Personalized feeds
- In-app chat support
- AI-based recommendations
- Loyalty points
- 11.11, 12.12, and Ramadan mega-sales
Better Consumer Trust
Consumers are now more confident due to:
- Better return/refund policies
- Verified sellers
- Cashless payment protection
- Improved delivery timelines
5. Challenges Pakistan Still Faces in Mobile E-Commerce
| Challenge | Impact |
|---|---|
| Cybersecurity threats | Hesitation in digital payments |
| Fake sellers & low-quality products | Customer trust issues |
| Slow internet in rural regions | Limits nationwide growth |
| Limited payment card penetration | Over-reliance on wallets |
| High delivery costs | Increases shopping cart abandonment |
Despite these challenges, the growth remains strong.
6. The Future of Mobile E-Commerce in Pakistan (2025–2030)
Here’s what the next five years may look like:
Bigger Adoption of Raast QR Payments
Small shops, bakeries, fuel stations, and even street vendors will accept QR.
BNPL Will Become a Mainstream Habit
People will pay for phones, appliances and clothes in monthly installments through fintech apps.
AI Will Personalize the Shopping Experience
Apps will show users exactly what they want, based on behavior and preferences.
One Hour Deliveries Will Become Common
Thanks to micro warehouses inside cities.
Live Shopping Will Be the New Normal
Influencers hosting live sale shows to sell products instantly.
Final Thoughts
By 2025, Pakistan’s mobile e-commerce has transformed into a powerful digital marketplace where most customers shop through their phones, prefer digital payments, follow influencer-based buying patterns, and trust app-based shopping more than ever before. As fintech, logistics, and mobile apps continue to improve, Pakistan is set to become one of the fastest growing mobile commerce markets in the region.
About the Author: Alishba
