Smartphones have become an essential part of modern life due to their versatility and convenience. Smartphones allow instant communication through calls, texts, emails and social media, keeping people connected globally. Plus, Smartphones enable quick access to emergency services, location sharing and disaster alerts. Pakistani mobile market is an active and competitive world, characterized by a mix of affordability, innovation and brand recognition. In 2025, the revenue in the smartphone market in Pakistan is estimated to be US$3.9 billion.

This market segment is projected to grow annually by 3.13% (CAGR 2025-2029). With a vast and growing population, the demand for smartphones and feature phones remains high, driving numerous brands to establish a strong presence. In this comprehensive article, our Tashheer research team has compiled a list of the top 10 famous mobile brands in Pakistan, taking into account their market share, popularity and consumer perception.

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Pakistan’s Top 10 Smartphone Brands to Buy in 2025

Here is the list of the top 10 mobile phone brands currently dominating the Pakistani market, mentioned as:

Samsung

Samsung Electronics is a South Korean multinational company founded in 1969 and headquartered in Seoul. Samsung stands as one of the most dominant and trusted mobile brands in Pakistan, offering a wide range of smartphones that serve to all user segments from budget-friendly devices to high-end flagships. Samsung is the world’s second-largest smartphone manufacturer and its popular Galaxy S, A, M, Z & Note series are widely appreciated for their modern features especially Samsung’s signature AMOLED displays, powerful cameras, sleek designs and strong performance.

This brand enjoys a massive market presence due to its early entry, strong after-sales service network and local assembly initiatives that have made devices more affordable. Samsung’s reputation for reliability, frequent software updates and innovation such as foldable phones, makes it a top choice among Pakistani consumers. It is widely available across retail stores and e-commerce platforms like Daraz and Telemart.

Founded	13 January 1969
Website	samsung.com

Realme

Based in Shenzhen, Guangdong, it quickly became the fastest-growing 5G smartphone brand by Q3 2021. Realme, a Chinese smartphone brand founded by Sky Li on May 4, 2018, as a sub-brand of Oppo, quickly established itself as an independent entity, gaining popularity in Pakistan due to its blend of modern technology, stylish designs and competitive pricing. It is widely known for offering high-performance smartphones at budget-friendly prices. Realme has produced popular models like the Realme 8 series, Narzo series and Realme GT series, serving to a wide range of consumers including budget-conscious users, mobile gamers and photography enthusiasts.

With features like powerful MediaTek and Snapdragon processors, AMOLED displays, long-lasting batteries and fast charging, Realme devices provide excellent value for money. This brand’s custom Realme UI, based on Android, is praised for its user-friendly design and customization options.

Founded	4 May 2018
Website	realme.com

Xiaomi

Xiaomi is a Chinese electronics company founded in 2010 by Lei Jun and a group of partners. It started its journey with the release of its custom Android-based operating system, MIUI and its first smartphone, the Xiaomi Mi 1, in 2011. This company’s business model is based on selling premium quality smartphones at relatively low prices, often at slim profit margins which helps to make their devices more accessible to a larger audience.

It has several product lines including the Mi Series (flagship phones with premium features), Redmi Series (budget-friendly smartphones offering great value) and Poco Series (focused on performance and gaming). Xiaomi smartphones are powered by high-performance processors, large batteries and advanced camera setups, often featuring AI-enhanced photography and fast charging technologies. The custom MIUI operating system provides deep customization while its large, high-refresh-rate displays ensure smooth user experiences.

Founded	6 April 2010
Website	mistore.pk

Vivo

Vivo is a Chinese technology company founded in 2009 as a subsidiary of the multinational conglomerate BBK Electronics which also owns Oppo, OnePlus and Realme. It is widely known for its AI-powered photography and gimbal stabilization, Vivo smartphones serve to a wide range of users from budget-conscious consumers with the Y series to photography enthusiasts with the V and S series and tech aficionados with the flagship X series. This brand pioneered features like in-display fingerprint scanners and fast charging technologies including dual-engine fast charging and Super FlashCharge.

Vivo’s aggressive marketing including high-profile sports sponsorships like the IPL and celebrity endorsements, has further strengthened its presence. Offering reliable performance, long battery life and advanced camera capabilities, Vivo is a popular choice in Pakistan especially among young users, thanks to its combination of affordability and innovation.

Founded	May 22, 2009
Website	vivo.com

Infinix Mobile

Infinix is a widely growing smartphone brand founded in 2009 by Transsion Holdings and has gained significant traction particularly in emerging markets like Pakistan. Infinix has expanded its product range to include the budget-friendly Hot series, mid-range Note series, premium Zero series and basic Smart series, serving to various consumer needs. Infinix phones are popular for their large displays, powerful batteries (ranging from 4000mAh to 6000mAh), fast charging technology (XCharge), AI-enhanced cameras and gaming performance.

The brand’s success in Pakistan is attributed to its affordability, local manufacturing, strong marketing campaigns and commitment to customer support, making it a trusted choice among young users, students and first-time buyers. Through its competitive pricing and feature-rich offerings, Infinix has become a top smartphone brand in Pakistan, appealing to a wide range of consumers without compromising on quality.

Founded	April 2013
Website	infinixmobility.com

OPPO

OPPO is a leading Chinese smartphone brand known for its advanced technology, sleek designs, and focus on camera capabilities particularly in selfie photography. Since its inception in 2004, OPPO has gained global recognition, offering a wide range of smartphones from budget to premium models. Its key features include VOOC Flash Charging, AI-powered cameras, AMOLED displays and sleek designs. OPPO’s popular series such as the F Series, Reno Series and A Series, serve to different market segments while its.

Find X Series represents its flagship line. In Pakistan, OPPO has gained significant market share especially in the mid-range segment, thanks to its affordable yet feature-packed devices. This brand’s focus on high quality cameras, fast charging technology and solid after-sales service has made it a popular choice among users, competing with brands like Xiaomi and Samsung.

Founded	April 2013
Website	infinixmobility.com

Tecno

Tecno is a quickly growing Chinese smartphone brand under Transsion Holdings that has gained immense popularity in Pakistan since its entry in 2017, thanks to its affordable pricing, stylish designs and feature-rich smartphones specially for budget-conscious consumers. With product lines like the Spark (entry-level), Camon (camera-focused), POVA (performance and gaming), and Phantom (flagship), Tecno offers something for every user segment. This brand is known for big batteries, AI-powered cameras, large displays and user-friendly HiOS software.

It has also localized its strategy by assembling phones in Pakistan, running influencer-driven marketing campaigns and offering Urdu language support. Available widely through offline retailers and online platforms like Daraz and PriceOye, Tecno brand has built a strong customer base by combining affordability with innovation, making it a top choice for students, first-time smartphone buyers and everyday users across the country.

Founded	2006
Website	tecno-mobile.com/pak

Huawei

Huawei, a globally recognized tech giant from China, made a strong mark in Pakistan’s smartphone market with its innovative devices across various series like Mate, P, Nova and Y. it is widely known for its sleek designs, powerful Kirin processors and Leica-powered cameras, Huawei quickly gained popularity among Pakistani users especially in the mid-range and budget segments. Its models such as Y7 Prime, Y9s and Nova 3i became bestsellers, offering great performance, long battery life and excellent photography features.

However, following the 2019 US sanctions that restricted Huawei from using Google Mobile Services (GMS), the brand faced a significant setback in Pakistan. Newer models lacked essential apps like YouTube, Gmail and Google Maps, leading many users to shift to alternative Android brands. In response, Huawei launched its own AppGallery and HarmonyOS but adoption remained slow due to limited app availability.

Founded	15 September 1987
Website	consumer.huawei.com

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Nokia

Nokia, once the global leader in mobile phones, has made a steady comeback in the smartphone market under HMD Global, focusing on durable build quality, clean Android experience and regular software updates. Known for its strong legacy, Nokia smartphones now primarily cater to budget and mid-range users with models like the G-Series and C-Series, offering stock Android or Android One with guaranteed security patches and major updates.

In Pakistan, Nokia holds a loyal customer base especially among users who value reliability, data privacy and simplicity over flashy features. While the brand lacks aggressive marketing and high-end flagship models, it continues to stand out for its trustworthy performance, eco-friendly manufacturing and user-centric approach, making it a solid choice for students, older users and those seeking long-lasting smartphones.

Founded	12 May 1865
Website	hmd.com

Apple

Founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, it was originally called Apple Computer Company before being renamed Apple Inc. in 2007 to reflect its broader focus. As of 2024, it is the world’s largest mobile company by revenue, earning $391.04 billion. In Pakistan, iPhones are considered a status symbol and are especially popular among professionals, celebrities, influencers and tech-savvy youth. Despite being expensive due to high import duties and PTA approval costs, Apple smartphones remain in high demand for their sleek design, top-tier cameras, smooth user experience and long-term software support.

This brand offers a whole integration with other Apple devices like MacBooks, iPads and AirPods, making it ideal for users invested in the Apple ecosystem. iPhones also hold a high resale value and are widely available in both new and used markets across Pakistan. Though the prices can be a barrier, many buyers go for used or non-PTA-approved models to experience the premium quality of Apple.

Founded	April 1, 1976
Website	applepakistan.com.pk

Top Smartphone Brands Price Ranges, Popular Models, and Key Features

Explore a comprehensive comparison of the top smartphone brands, including their price ranges, popular models, and standout features.

Brand	Price Range	Popular Models	Key Features
Realme	Mid-range to Budget	Realme 8, Realme GT, Realme Narzo	High performance, large battery, fast charging
Xiaomi	Budget to Mid-range	Redmi Note 10, Mi 11, Poco X3	Affordable, high specs, MIUI software
Samsung	Premium to Mid-range	Galaxy S21, Galaxy A52, Galaxy M32	High-end camera, AMOLED displays, One UI
Vivo	Mid-range to Budget	Vivo V21, Vivo Y31, Vivo V20	Stylish design, camera-centric, fast charging
Infinix	Budget to Mid-range	Infinix Note 10, Infinix Zero 8, Hot 10	Affordable, large displays, long battery life
OPPO	Mid-range to Premium	Oppo F19 Pro, Oppo A15, Oppo Reno 6	Sleek design, camera-focused, fast charging
Tecno	Budget to Mid-range	Tecno Camon 17, Tecno Spark 7, Phantom X	Affordable, high battery life, good cameras
Huawei	Premium to Mid-range	Huawei P40, Huawei Nova 9, Huawei Mate 40	Premium design, excellent cameras, 5G
Nokia	Budget to Mid-range	Nokia 5.4, Nokia 7.2, Nokia X20	Clean Android, durability, long software support
Apple	Premium	iPhone 13, iPhone 12, iPhone SE	iOS ecosystem, premium design, high performance

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