With the rise of visually-driven platforms, Lemon8 is quickly emerging as a powerful tool for businesses in Pakistan looking to tap into the lifestyle and content-savvy audience. Developed by ByteDance, the creators of TikTok, Lemon8 blends the aesthetic appeal of Instagram with the informative nature of Pinterest, making it ideal for fashion, beauty, food, wellness and more brands. As digital consumers (Gen Z and millennials) in Pakistan increasingly seek engaging, authentic content, Lemon8 offers a fresh way for businesses to show their products, share stories and connect with potential customers. This guide explores how Pakistani businesses can effectively use Lemon8 to build brand presence, drive engagement and grow their customer base in a competitive online industry.
Looking to start a business on a tight budget? Let’s find the top business ideas in Pakistan for Rs. 50,000 or Less.
What is Lemon8?
Lemon8 is a lifestyle-focused social media platform developed by ByteDance, the same company behind TikTok. It combines elements of Pinterest, Instagram and blogging, allowing users to share high-quality photos, guides, reviews and tutorials. It was launched in 2020 and modeled after Xiaohongshu. This app is particularly popular among fashion, beauty, food, travel and wellness niches, making it ideal for businesses in these industries.
Why Use Lemon8 for Business in Pakistan?
Lemon8, a lifestyle and social media platform owned by ByteDance (the parent company of TikTok), is gaining popularity in Pakistan as a visually driven platform for content creators and businesses. Here are some reasons why businesses in Pakistan should consider using Lemon8:
| Feature | Description | Benefit for Pakistani Brands |
|---|---|---|
| Growing User Base | Gaining popularity among young, trend-savvy users in Pakistan. | Early adoption can help brands build a loyal following before the platform becomes saturated. |
| Less Competition | Not as crowded as platforms like Instagram. | Easier for brands to gain visibility and stand out from competitors. |
| High Engagement & Aesthetic Appeal | Pinterest-style layout encourages beautifully designed content. | Brands can attract more attention and interaction through visually appealing posts. |
| Algorithm Benefits | Favors informative, well-designed content over paid promotion. | Brands can grow organically with quality content, reducing the need for high ad budgets. |
Setting Up Your Lemon8 Business Profile
To use Lemon8 for your business in Pakistan, follow these steps:
Download and Register
Download the Lemon8 app from the Google Play Store or Apple App Store and register your business profile. Use your brand name as the username.
Complete Your Bio
Add a clear and concise bio that tells users what your business offers. Include a link to your website, online store or Instagram page if applicable.
Choose a Niche
Focusing your content around a core niche allows you to establish a strong brand identity and connect with a dedicated audience.
How can small businesses thrive without large capital? Let’s read role of Microfinance in Supporting Small Businesses.
Content Strategy for Businesses on Lemon8
Creating value-driven, aesthetically pleasing content is key to growing your business on Lemon8.
1. Informational Posts
Post how-to guides, tips, and checklists relevant to your business. Example: “5 Skincare Products You Need This Summer” or “Best Places to Eat in Karachi Under Rs. 1000.”
2. Product Spotlights
Use high-quality photos and carousel posts to showcase your products with detailed descriptions and usage tips.
3. Behind-the-Scenes Content
Share behind-the-scenes content of your packaging process, store setup or product making. It builds authenticity and trust.
4. Collaborate with Micro-Influencers
Partner with Pakistani content creators who already have a Lemon8 presence in your niche. Their endorsement can introduce your brand to their engaged followers.
5. Use Hashtags Wisely
Hashtags improve your discoverability. Use a mix of trending, niche-specific and branded hashtags (e.g., #PakistaniMakeup, #LahoreEats, #ShopLocalPK).
Tips for Success on Lemon8
Here are some useful tips to help you succeed on Lemon8:
Post Regularly
Keep your account active by posting often. This helps more people see your content and keeps your followers interested.
Make Your Posts Look Good
Lemon8 is all about nice-looking photos. Use good lighting, clear images and neat layouts to catch people’s attention.
Reply to Comments
When someone leaves a comment, respond to it. Say thank you or answer their questions. This makes people feel heard and builds trust.
How to Start a Drop shipping Business in Pakistan Using AliExpress? Let’s read more about it.
Final Words
Lemon8 is still an underutilized platform in Pakistan which makes it a great opportunity for local brands to stand out and create meaningful connections with a lifestyle-driven audience. Whether you are a small business owner in Karachi or a fashion startup in Islamabad, using Lemon8 as part of your social media strategy can help you gain visibility, trust and ultimately, customers. Using Lemon8 doesn’t mean that you need advanced design skills. We are also impressed by the many features and tools already available in-app for creators. If you are passionate about authenticity and storytelling, you may just find that this is the perfect app for your business.
About the Author: Sana Noureen
