Threads, Instagram’s text-based conversation app, has quickly become a popular platform for sharing thoughts, engaging in discussions and building a community. As of January 2025, it boasts 320 million monthly active users. Almost 29 percent of Threads users were aged between 25 and 34 years, making this the largest age group, while 20.36 percent of users were between the ages of 18 and 24 years. Gaining followers on Threads like any social platform, requires consistent effort, strategic thinking and understanding this platform’s dynamics. If you want to grow your presence and gain more followers on Threads, you will need a strategic approach. Our Tashheer research team has compiled a comprehensive guide to help you increase your follower count effectively.
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Effective Strategies to Attract Followers on Threads
Here is the list of 8 Simple Steps to Boost Your Follower Count on Threads, mentioned as below:
1-Optimize Your Profile
Your profile is your digital handshake on Threads. It is the first impression you make, so make it count.
Instagram Connection
As Threads integrates with Instagram, make sure your Instagram account is linked. This helps build credibility and may encourage followers.
Optimize Your Bio
Your bio should clearly and concisely communicate who you are and what you will be sharing on Threads. Use relevant keywords that might attract users.
Choose a Profile
Using the same profile picture as your other social media platforms especially Instagram, helps with brand recognition
2-Make Consistent and Engaging Content
Content is the heart of any social platform. To gain followers on Threads, you need to create content that resonates with your target audience.
| Be Authentic | Engage with users, share real thoughts, stories, and experiences that connect on a personal level. |
| Use Humor & Creativity | Humor can drive engagement. Posts that make people laugh are often shared, expanding your reach. |
| Visual Appeal | Add images, gifs, and videos to enhance text-based posts. Break longer content into digestible parts. |
| Be Consistent | Post regularly to stay relevant and top of mind. Consistency builds familiarity and trust. |
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3- Use Hashtags
Hashtags are very important for discoverability on Threads. They categorize content, making it easier for people interested in specific topics to find your posts.
Use Relevant Hashtags
Research and use popular hashtags related to your niche. Don’t overload your post with hashtags but using 3-5 relevant ones can help people discover your content.
Create Branded Hashtags
If you are building a personal brand or a business, create a unique hashtag that represents you or your message.
4- Engage with Others’ Content
Engagement is key to growth. When you interact with other users, you are increasing your visibility which can help you attract followers.
- Comment Meaningfully: Leave thoughtful, relevant comments on posts within your niche. This can drive people to check out your profile and potentially follow you.
- Share and Repost: Reposting content from others (with credit, of course) can introduce your profile to their followers.
- Reply to Comments on Your Posts: Always reply to comments on your posts. This encourages more interactions and shows that you’re active and approachable.
5. Collaborate with Influencers
Partnering with influencers or other content creators can help you tap into a new, relevant audience.
- Guest Posts and Cross-Promotions: Work with influencers in your niche to create guest posts or cross-promote each other’s content.
- Join Twitter or Threads Challenges: Participate in popular challenges or trends. These often go viral and if you participate with a unique twist, you can get noticed by a larger audience.
6. Focus on Trending Topics
One of the best ways to get noticed is by jumping into conversations around trending topics. Threads, like Twitter, is where people discuss the latest news, trends and cultural phenomena.
Stay Updated
Keep an eye on the latest news in your field and globally. Share your opinions, insights, or questions about these topics to join in the ongoing conversation.
Timely Posts
Timing your posts around trending events or hashtags will help you get seen by people who are already discussing those topics.
Post at Optimal Times
When you post is just as important as what you post. Timing your posts can have a significant impact on visibility and engagement.
Post at Optimal Times
When you post is just as important as what you post. Timing your posts can have a significant impact on visibility and engagement.
Analyze Your Audience
Understand when your target audience is most active. If you are targeting people in a specific time zone, post during peak hours in that region.
Use Insights
Monitor your post-performance and adjust your posting schedule accordingly. Tools that analyze engagement can help you fine-tune your strategy.
Network with Like-Minded Accounts
Networking within your niche can help you expand your reach.
Join Niche Communities
Find and engage in communities related to your niche whether they are about tech, fitness, fashion or food. Engage in discussions, share your expertise and encourage others to check out your profile.
Attend Threads Meetups
Threads is becoming a space for virtual meetups and events. Participating in or hosting these events is a great way to connect with others who share similar interests and gain followers in the process.
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Final Words
Gaining followers on Threads isn’t something that happens overnight but with dedication, consistency and strategic planning, you can build a loyal and engaged audience. Remember, authenticity and engagement are key. If you remain true to your brand, offer value to your followers and stay active, your following will grow naturally over time. By using these 8 strategies, you will be on your way to gain more followers on Threads and establishing your presence in this fast-growing social platform. As this platform evolves, stay adaptable and continue to experiment with different strategies to find what resonates best with your target audience.
About the Author: Sana Noureen
