LinkedIn might be popular as a hub for professionals to search for jobs, but it can also be used for effective marketing campaigns via LinkedIn Campaign Manager. LinkedIn Campaign Manager is a paid advertising program that gives you access to reach, frequency, and creative editor features. With LinkedIn Campaign Manager, it is easy to create targeted campaigns that reach the right people at the right time with the right message.
What is LinkedIn Campaign Manager?
LinkedIn Campaign Manager is a tool that allows you to create, edit, manage, publish, and track your LinkedIn ad campaigns.
LinkedIn Campaign Manager also offers features for performance reporting. This will help you track which ads are performing best so that you can optimize future campaigns based on what works best for each piece of content or messaging strategy.
Objective: Define your marketing goals to determine the cost. Here you will also be set to select ad format and bid type. You can also follow the seven campaign objectives of LinkedIn to define the campaign objective clearly. These objectives include
- Brand awareness
- Website visits
- Engagement
- Video views
- Lead generation
- Conversions
- Job applicants
Create Ad Accounts: You can use LinkedIn campaign manager to create ad accounts and campaigns, as well as manage their bids and budgets.
Manage Ad Accounts: LinkedIn Campaign manager organizes ad accounts on the levels of Campaign Groups, Campaigns, and Ads (creative).
Create Ad Campaigns: Choose the appropriate format for your ad campaign. LinkedIn allows you to choose from Sponsored Content, Sponsored Messaging, Dynamic Ads, and Text Ads. After selecting the format, you can create a new campaign or duplicate and edit existing campaigns.
- You can choose from a single image, carousel, single job, and video ads in the Sponsored Content category.
- Sponsored Messaging allows you to pick from conversation ads and message ads.
- Dynamic Ads are divided into spotlight ads, jobs ads, and follower ads.
- Manage Campaign Spend: Here, you can determine the cost of your campaigns according to your selected bid type, ad formats, and marketing objectives.
Measure Results: Here, you can check the campaign overview, valuable insights, and overall performance. This allows you to check how effective your campaign is and how you can adjust it for better results.
What is the Reach and Frequency Forecasting Tool?
Reach and Frequency Forecasting tool is a valuable tool that helps you to forecast your LinkedIn ads results. Using this tool, you can determine the reach and frequency of your ads as well as optimize your ad campaigns. The tool can also be utilized to check the estimated target audience size, breakdown of the target audience by segment, maximum potential spend, projected spend, and estimates for the key results related to your selected objective.
Target Audience Size: This estimates how many unique member accounts fit your target criteria.
Breakdown of Target Audience by Segment: This feature enables you to determine your target audience, their interests and workplace. This also allows you to choose the correct location and language based on your target audience.
Projected Spend and Maximum Potential Spend: Spend is the projected amount you spent on your campaign. The amount is determined by your selection of target audience, budget, schedule, and a few other factors. While maximum potential spend is the number of totals spent that is hypothetically available in association with your bid and target audience, given you had an unlimited daily budget as well as unlimited total budget.
Final Words
LinkedIn Campaign Manager offers a great way to advertise your business. It provides a lot of information about your advertisement campaigns and forecast details. That said, it can be pretty overwhelming for a newcomer to set it up properly. But rest assured, Tash’heer can manage LinkedIn social media marketing strategies for you. We can not only run effective digital marketing but also make them budget-friendly.
About the Author: Alishba
