Pakistan is one of the top ten countries on Facebook with around 45 million users, making up about 20% of the population. As of August 2024, Facebook leads the social media market in Pakistan with an 85.81% share while Instagram comes second with 9.19%. People use Facebook to shop for a variety of products including clothing, mobile phones, beauty items, home appliances and toys. According to recent data, 51.2% of all social media consumers made their most recent social media purchase from Facebook Marketplace. This platform allows businesses to easily reach customers through ads and the Facebook Marketplace. In this article, our Tashheer research team has compiled a list of the top-selling products on Facebook in Pakistan, giving an overview of the most popular categories that people are buying.

Looking for the most engaging and vibrant Facebook pages in Pakistan? Here are the top 8 Facebook pages that keep you hooked with their exciting content and interactive community.

10 Facebook Products Dominating Sales in Pakistan

Here is the list of 10 Best-Selling Facebook Products in Pakistan that you can’t miss, listed as:

Fashion Apparel

One of the largest and most popular categories on Facebook in Pakistan is fashion. This includes men’s, women’s and children’s clothing, ranging from casual wear to formal attire. Local designers and brands have embraced Facebook as a platform for showing their latest collections, often offering unique, trendy and affordable options that appeal to Pakistan’s young and fashion-forward demographic.

Fashion brands often promote their latest collections via targeted Facebook ads, collaborating with influencers to increase engagement and sales. The rise of online fashion stores on Facebook also leads to direct customer interactions, ensuring better conversion rates and customer loyalty.

Fashion Brand	Why famous on Facebook	Target Audience	Popular Product Categories
Sana Safinaz	Utilizes high-quality images and videos to promote luxury collections; active engagement with customers via live sessions.	Affluent consumers, fashion-conscious women	Luxury pret wear, bridal collections, seasonal collections
Khaadi	Strong community focus with user-generated content, seasonal campaigns, and direct promotions on Facebook Marketplace.	Young women, middle-income families	Hand-woven fabric wear, casuals, accessories, unstitched fabrics
Maria B	Promotes product launches and collaborations through Facebook ads and influencer marketing; Facebook shop for direct sales.	Women of all ages, bridal market	Bridal wear, formal wear, pret wear, accessories
Sapphire	Engages with Facebook audiences through fashion tips, customer reviews, and regular giveaways and discounts.	Young adults, working women	Casual wear, formals, winter and summer collections
Bonanza Satrangi	Focuses on seasonal promotions and festive collections; Facebook ads targeting fashion enthusiasts and middle-class families.	Middle-class families, working women	Casual and semi-formal wear, lawn collections, accessories
Junaid Jamshed (J.)	Promotes exclusive seasonal offers, festive collections and limited-time sales via Facebook events and posts.	All age groups, traditional fashion lovers	Shalwar Kameez, formal wear, Eid collections, accessories
Nishat Linen	Regular updates on new collections and collaborations; interactive posts with styling advice, customer testimonials, and polls.	Women across different age groups, fashion lovers	Lawn collections, unstitched fabrics, ready-to-wear outfits
Limelight	Heavy focus on promotional campaigns with clear calls-to-action and seasonal sales; frequently updated Facebook Shop.	Budget-conscious shoppers, young women	Trendy outfits, casual wear, western clothing
Gul Ahmed	Strong seasonal campaigns, highlighting premium and affordable options; direct Facebook ad targeting for sales conversion.	Broad age range, middle-class families	Lawn wear, cotton fabrics, festive wear, home textiles

Mobile Phones and Accessories

Mobile phones are an essential part of daily life in Pakistan and Facebook has become a go-to platform for purchasing both new and used smartphones. Whether it’s the latest iPhone, Samsung Galaxy or local brands like Infinix and Vivo, Facebook users are always on the lookout for great deals on mobile devices. In 2024, Pakistan produced 31.38 million mobile phones locally, covering almost all the demand in the country.

Brands like Infinix, Itel, Vivo and Tecno are very popular because they offer affordable phones with good features. Facebook plays a big role in this market by helping businesses reach customers through ads and promotions. Many mobile phone accessories like phone cases, chargers, and earphones are also sold on Facebook. People can easily shop for these products through Facebook pages and groups, making it a popular platform for mobile shopping in Pakistan.

Popular Items

Beauty and Skincare Products

Beauty and skincare products are among the most popular categories in Pakistan’s Facebook marketplace. Many beauty influencers and local businesses use Facebook to promote their products, ranging from skincare creams to cosmetics and hair care items. With a projected revenue of around US$5.09 billion by 2025, this market is expanding across various segments including skincare, cosmetics and personal care. Consumers are increasingly preferring affordable, effective and ethical products with a rising demand for cruelty-free and chemical-free options. Popular skincare products like Fair & Lovely, Garnier Skin Naturals, L’Oreal Revitalift and Nivea Soft Cream dominate the market.

Local brands such as Conatural, Saeed Ghani and BNB Derma are gaining traction for their natural formulations. The industry is also influenced by the rise of cosmeceuticals, the power of social media for product recommendations and the growth of e-commerce, making skincare products more accessible than ever. With Facebook’s ability to target specific audiences based on their interests and demographics, beauty brands have the perfect platform to engage with their customers. Regular promotions and influencer endorsements help drive sales in this competitive market.

Health and Fitness Products

As more people are becoming health-conscious in Pakistan, health and fitness products are in high demand. These products range from dietary supplements to home gym equipment and fitness apparel. Facebook groups and pages focused on health and wellness are filled with active communities sharing fitness tips, workout routines and product recommendations. Brands like Optimum Nutrition’s Gold Standard Whey and MuscleTech’s NitroTech are highly sought after for their quality and effectiveness. For instance, Optimum Nutrition’s Gold Standard Whey 2lbs is priced at approximately PKR 19,000, while MuscleTech’s NitroTech Whey Protein 2lbs is available for around PKR 14,000. Creatine supplements, such as Muscletech’s Platinum 100% Creatine, are also popular for enhancing strength and performance.

In the realm of fitness equipment, products like dumbbells, yoga mats and resistance bands are commonly used for home workouts. Resistance bands, for example, are available in various strengths and can be purchased for as low as PKR 500, making them an affordable option for many. Additionally, home gym equipment like treadmills and multi-functional exercise machines are gaining traction among fitness enthusiasts seeking to establish workout routines at home. Facebook provides a platform for brands and fitness enthusiasts to interact, leading to increased awareness and sales. Sellers often run time-sensitive deals or bundle offers to attract more customers.

Home Appliances

Facebook is also a popular platform for purchasing home appliances with many local and international brands using it to promote their products. From kitchen gadgets to large household items, consumers flock to Facebook pages to find the best deals on appliances, often at discounted prices. Popular brands like Haier, Samsung, LG, Dawlance and Gree offer products such as refrigerators, washing machines, and air conditioners.

In 2025, Pakistan’s household appliances market is projected to generate approximately US$5.59 billion with major appliances accounting for about US$3.76 billion of this revenue. The market is expected to grow at a compound annual growth rate (CAGR) of 1.01% from 2025 to 2029. Local retailers often use Facebook to run flash sales or offer limited-time discounts on big-ticket home appliances. The platform’s ability to show product features via images and videos helps customers make informed buying decisions.

Product	Types	Price Range	Top Brands	Trends/Notes
Refrigerators	Single Door, Double Door, Side-by-Side	PKR 45,000 to PKR 300,000	Samsung, LG, Haier, Dawlance	Widely used for energy-saving technologies like inverter systems.
Washing Machines	Semi-Automatic, Fully Automatic (Top Load & Front Load)	PKR 15,000 to PKR 150,000	Samsung, LG, Bosch, Haier	Growing preference for fully automatic machines due to convenience.
Air Conditioners	Inverter ACs, Non-Inverter ACs	PKR 60,000 to PKR 180,000	Dawlance, Gree, Haier, PEL	Sales declined by 34% in FY 2024 due to inflation and increased energy prices.
Microwave Ovens	Convection, Grill, Auto-cook menus	PKR 10,000 to PKR 50,000	Samsung, LG, Panasonic	Rising demand for versatile cooking options.
Small Kitchen Appliances	Blenders, Toasters, Electric Kettles, Food Processors	PKR 2,000 to PKR 25,000	Philips, Kenwood, Moulinex	Health-conscious cooking is driving the popularity of air fryers.

Toys and Games

Toys and games are top-selling items on Facebook especially during festivals and holidays like Eid. Parents often turn to Facebook to find new and educational toys for their children with a growing demand for both local and international brands. From dolls to board games and electronic toys, this category is thriving on this platform. According to Statista, the toys and hobby market in Pakistan is projected to generate a revenue of approximately $2 billion in 2025, with an annual growth rate of 3.56% from 2025 to 2029. The largest segment within this market is sports equipment, accounting for a market volume of $1 billion in 2025. Plus, the toys for toddlers and kids market is expected to generate a revenue of $134 million in 2025 with a projected annual growth rate of 3.83% from 2025 to 2029. Facebook is an excellent marketplace for toy businesses to target parents and gift-buyers, especially when they offer attractive deals or new product launches.

Category	Top-Selling Products	Age Group	Price Range (PKR)
Educational (STEM) Toys	Building blocks, learning games, puzzles	3-8 years	300 – 3000
Action Figures	Superhero action figures, model figures	5-12 years	500 – 5000
Dolls and Stuffed Toys	Barbie dolls, teddy bears, stuffed animals	3-10 years	500 – 4000
Board Games	Monopoly, Scrabble, Chess	6-12 years	1000 – 3000
Outdoor Toys	Scooters, bicycles, outdoor games	3-12 years	1000 – 10000
Video Games	PlayStation, Xbox, mobile games	10+ years	1000 – 25000
Puzzles	Jigsaw puzzles, 3D puzzles	5+ years	500 – 3000
Building Blocks	LEGO sets, magnetic tiles	5-12 years	1000 – 10000
Toy Cars	Toy cars, remote control cars	3-12 years	500 – 5000
Sports Equipment	Football, cricket bats, tennis rackets	5+ years	1000 – 15000
RC (Remote Control) Toys	RC cars, drones, helicopters	6+ years	1500 – 25000

Wondering which Facebook ads can take your business to the next level? Let’s find the 10 types of Facebook ads that can boost your business in Pakistan.

Electronics and Gadgets

From laptops and tablets to smartwatches and cameras, electronics are top-selling products on Facebook in Pakistan. Electronic gadgets have become essential to modern life in Pakistan and beyond, offering convenience, connectivity, and efficiency across communication, entertainment, health, and productivity. These devices include smartphones, laptops, smartwatches, gaming consoles, and smart home tools, each designed to enhance user experience through advanced technology. In Pakistan, products like Samsung and Xiaomi smartphones, Huawei and Apple smartwatches, Audionic earbuds, and Romoss power banks are especially popular for their affordability and functionality.

These gadgets have transformed how people work, learn, and interact by enabling remote work, virtual education, fitness tracking, and home automation. With many people seeking gadgets for work, entertainment and productivity, the market for electronics on Facebook is vast. Electronics vendors on Facebook often offer exciting deals, product comparisons, and detailed specifications, making it easier for customers to make informed purchases.

Furniture and Home Decor

Furniture and home decor are highly sought-after products on Facebook especially as more people focus on creating cozy and aesthetically pleasing living spaces. From contemporary sofas to decorative vases and artwork, Facebook serves as a great platform for buyers looking to enhance their homes. Facebook’s vast marketplace helps furniture brands showcase their designs to potential customers, offering easy online purchases and delivery options.

Category	Sub-Categories / Examples
Furniture	– Sofas & Couches – Beds – Dining Tables – Wardrobes & Dressers – Coffee & Side Tables
Wall Decor	– Paintings & Islamic Calligraphy – Wall Hangings – Mirrors
Textiles	– Curtains & Drapes – Rugs & Carpets – Cushions & Throws
Decorative Accessories	– Vases & Bowls – Candle Holders – Indoor Plants
Lighting	– Chandeliers – Pendant Lights – Lamps & Sconces
Traditional Elements	– Hand-carved woodwork – Textile arts (ralli, embroidery) – Brass and ceramic ornaments
Modern Elements	– Minimalist furniture – Neutral tones – Abstract art
Popular Shopping Sources	– Local markets in Lahore, Karachi, Islamabad – Online stores (Daraz, Alfa Decor) – Facebook Marketplace
Functionality	– Storage solutions – Comfort furniture (recliners, ergonomic chairs) – Space-saving pieces
Trends in Pakistan	– Fusion of traditional & modern – Sustainability in furniture (recycled materials) – Customized furniture

Books and Stationery

Stationery items include things like pens, pencils, markers, notebooks, diaries and papers. There are also art supplies like sketchbooks, colors & paints and office items like staplers, files and folders. For school children, items like geometry boxes, erasers, sharpeners and school bags are also popular. For book lovers and students, Facebook is a great place to find the latest books, stationery item and educational materials. Many independent bookstores and sellers use Facebook to promote their collections including academic books, novels and stationery essentials. Facebook offers an ideal platform for sellers to engage with students, teachers and book lovers especially when they offer discounts or bundle deals.

Category	Description	Popular Brands
Writing Instruments	Pens, pencils, markers and highlighters used in education and offices. Suitable for writing, art and specialized uses.	Faber-Castell, Piano, Dollar, Goldfish
Paper Products	Includes notebooks, diaries, sticky notes and various paper types (A4, legal, graph) from student to premium quality.	Leeds, Paperline
Art Supplies	Art tools for students and professionals like sketchbooks, color pencils, paints, and acrylics.	Staedtler, Daler Rowney, Sakura
Office Supplies	Staplers, paper clips, binders, and organizational tools for office efficiency.	Multiple local and imported brands
School Supplies	Student-focused items like geometry sets, erasers, sharpeners and bags; often themed for appeal.	Local and licensed cartoon-themed products

Online Courses and Digital Products

Digital products like e-books, templates, online courses, digital art and software require no inventory, are delivered electronically and offer scalable, cost-effective business models. With the rise of online education, digital products such as online courses, e-books and software are seeing increased sales on Facebook. Entrepreneurs and educational institutions use Facebook to advertise their online courses, tutorials and self-help programs. Facebook’s advertising tools allow course creators and digital product sellers to target specific audiences, resulting in higher conversion rates and a growing customer base.

Type	Examples	Target Users
Online Courses	Freelancing, Graphic Design, Digital Marketing	Students, Freelancers, Job Seekers
E-books	Business, Self-help, Language Learning	Readers, Professionals, Learners
Design Templates	CVs, Social Media Posts, Business Cards	Job Seekers, Entrepreneurs, Marketers
Printable Planners	Budget Trackers, Daily Planners, Study Schedules	Students, Homemakers, Office Workers
Digital Art	Portraits, Clipart, Illustrations	Creators, Designers, Art Lovers
Apps & Tools	SEO tools, Productivity apps, Website plugins	Tech Users, Developers, Business Owners

How to Optimize Facebook Lead Ads? Let’s read more about the Facebook Lead Ads strategy.