Daraz is the leading e-commerce platform in Pakistan, providing a massive opportunity for businesses to reach millions of customers. Whether you’re an entrepreneur, a small business owner, or an established brand, Daraz helps brands and SMEs grow their business through its platform and services. Daraz offers more than 35 million products each month. With access to over 500 million customers in markets, they strive to deliver on their promise of enabling easy access to a wide assortment of products while bringing users on an interactive and personalised journey. This guide by WebsCare will walk you through the steps to launch and scale your business successfully on Daraz.

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Daraz: Pakistan’s Leading E-Commerce Platform

Daraz is the leading e-commerce platform in Pakistan, offering a wide range of products, including electronics, fashion, home appliances, beauty products, and groceries. It was founded in 2012 and later acquired by Alibaba Group in 2018, which helped expand its operations and improve logistics, payment methods and customer experience. Daraz operates as an online marketplace, connecting buyers and sellers while also offering various services like DarazMall (official brand stores), Daraz Express (logistics), Daraz Wallet (digital payments), and Daraz University (training for sellers). It also organizes annual mega sales like 11.11, 12.12, and Black Friday.

Step-by-Step Guide to Selling & Expanding on Daraz in Pakistan

Here are some steps that you need to follow for starting and succeeding as a seller on Daraz Pakistan, mentioned as:

Step 1: Register as a Seller on Daraz

To start selling, visit the Daraz Seller Center and sign up. Provide your business details, including your store name, email, and phone number. Upload your business registration and payment information, then verify your account through email and phone.

Step 2: Optimize Your Product Listings

Once your store is set up, optimize your product listings for visibility. Use high-quality images, write SEO-friendly titles, and include relevant keywords. Set competitive prices, offer discounts, and ensure detailed product specifications.

Step 3: Participate in Daraz Promotions & Campaigns

Boost your sales by participating in Daraz’s mega sales like 11.11 and Black Friday. Register for these events, offer discounts, and use Daraz Sponsored Ads to enhance your product’s visibility.

Step 4: Utilize Daraz Fulfillment Services (DFM)

Daraz offers Fulfilled by Daraz (FBD), where Daraz handles storage, packaging, and delivery. This leads to faster delivery, higher customer satisfaction, and more visibility. If you opt for self-fulfillment, ensure efficient shipping to maintain good seller ratings.

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Step 5: Manage Customer Service & Reviews

Focus on customer satisfaction by promptly responding to inquiries, efficiently managing returns and refunds, and encouraging positive reviews. A high seller rating (above 90%) will improve your visibility on the platform

Step 6: Scale Your Business with Daraz Tools

As your business grows, utilize Daraz’s analytics, sponsored ads, and Seller Academy to improve your performance and skills. Expand internationally through Daraz Global for cross-border selling

Comparison Table of Daraz and Other E-commerce Platforms

Here’s a comparison table of Daraz and other major e-commerce platforms in Pakistan such as Amazon, Alibaba, Shopify, and Telemart

Famous Businesses on Daraz

The most profitable business niches on Daraz Pakistan include Fashion & Apparel, Electronics & Mobile Accessories, and Beauty & Personal Care, as they attract high demand year-round. Home & Kitchen Appliances, Health & Fitness, and Automotive Accessories are also rapidly growing, with increasing online shoppers looking for convenience. Baby & Kids Products, Groceries & Household Essentials and Watches & Jewelry see consistent sales especially during mega sales events. Affordable tech gadgets, gaming accessories and fitness products are also trending. Sellers looking to succeed on Daraz should focus on high-demand categories, competitive pricing, and fast delivery options.

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