In Pakistan, online selling platforms have transformed the e-commerce industry, providing businesses and individuals with convenient avenues to reach a vast customer base. Pakistan is the 46th largest market for eCommerce with a revenue of $5.2 billion in 2023. Platforms like Daraz, Shopify, and social media marketplaces such as Facebook and Instagram have significantly contributed to the growth of digital commerce. This increasing internet penetration, rise in mobile usage and evolving consumer preferences have fueled this expansion. While challenges like logistical inefficiencies, payment security concerns and regulatory hurdles remain, this sector continues to grow and offer immense opportunities for entrepreneurs and established businesses alike. With further advancements in technology and improved infrastructure, the future of online selling in Pakistan looks promising. In this thorough article, our Tashheer research team will compile a list of top 10 online-selling platforms in Pakistan.
AliExpress vs. Alibaba: Which One is Better for Pakistani Entrepreneurs? Let’s read more about it.
Top-Rated Online Selling Platforms in Pakistan
As of my last update in February 2025, here are the top 10 online selling platforms in Pakistan that are widely used for e-commerce:
Daraz.pk
Daraz is the largest and most popular e-commerce platform in Pakistan. Launched in 2012 and later acquired by Alibaba Group in 2018, Daraz has significantly transformed the e-commerce industry in Pakistan. It provides a whole platform for sellers to connect with millions of customers, offering various business solutions such as DarazMall for authentic brands, Daraz Seller Center for individual vendors and Daraz Express for efficient logistics. With multiple payment options, including cash on delivery, mobile wallets and bank transfers, Daraz ensures a convenient shopping experience.
| Category | Examples |
|---|---|
| Electronics | Mobile phones, Laptops, Tablets, Headphones, Smartwatches |
| Fashion | Clothing, Shoes, Handbags, Jewelry, Sunglasses |
| Home and Living | Furniture, Home Decor, Kitchenware, Bedding |
| Groceries & Industrial Supplies | Fresh Produce, Packaged Foods, Cleaning Supplies, Machinery Parts |
| Books & Stationery | Novels, Academic Books, Notebooks, Pens, Office Supplies |
| Beauty and Health Products | Skincare, Makeup, Haircare, Vitamins, Personal Care |
Amazon.com
Amazon.com is one of the world’s largest and most influential e-commerce platforms, offering a vast range of products from electronics and fashion to groceries and digital services. Founded by Jeff Bezos in 1994, Amazon started as an online bookstore and rapidly expanded into a global marketplace with millions of sellers and customers. Its advanced logistics network, user-friendly interface and customer centric policies have made it a dominant player in online retail. Amazon also provides services like Amazon Prime which offers fast shipping and exclusive content and Amazon Web Services (AWS), a leading cloud computing platform.With continuous innovation in artificial intelligence, automation and smart devices, Amazon remains at the forefront of the digital economy.
| Category | Examples |
|---|---|
| Electronics | Smartphones, Laptops, TVs, Headphones, Smartwatches |
| Home & Kitchen | Furniture, Appliances, Décor, Cookware, Lighting |
| Fashion | Clothing, Footwear, Accessories, Jewelry, Bags |
| Beauty & Personal Care | Skincare, Haircare, Fragrances, Makeup, Grooming Kits |
| Health & Wellness | Supplements, Fitness Equipment, Medical Devices |
| Books & Stationery | Novels, Academic Books, Notebooks, Pens, Office Supplies |
| Toys & Baby Products | Dolls, Puzzles, Educational Toys, Baby Gear |
| Groceries, Automotive & Industrial Supplies | Fresh Produce, Packaged Foods, Auto Parts, Machinery |
| Sports & Outdoor Gear | Gym Equipment, Camping Gear, Bicycles, Sportswear |
| Music, Movies & Video Games | CDs, Vinyl Records, DVDs, Gaming Consoles, Accessories |
| Pet Supplies | Pet Food, Beds, Grooming Kits, Toys, Leashes |
eBay
eBay is a global e-commerce platform that allows individuals and businesses to buy and sell a wide range of products through online auctions and direct sales. A global platform where Pakistani sellers can list products for international buyers. Founded in 1995, eBay has grown into one of the largest online marketplaces, connecting millions of buyers and sellers worldwide. . Sellers can list new or used items, set their prices or allow buyers to bid through an auction system.While eBay is not as widely used in Pakistan due to limited direct operations, Pakistani sellers can still access the platform through international shipping services or third-party facilitators. Its global reach, trusted reputation and diverse selling options make it a popular choice for online entrepreneurs and businesses.
| Category | Examples |
|---|---|
| Electronics | Smartphones, Laptops, TVs, Headphones, Smartwatches |
| Home & Kitchen | Furniture, Appliances, Décor, Cookware, Lighting |
| Fashion | Clothing, Footwear, Accessories, Jewelry, Bags |
| Beauty & Personal Care | Skincare, Haircare, Fragrances, Makeup, Grooming Kits |
| Health & Wellness | Supplements, Fitness Equipment, Medical Devices |
| Books & Stationery | Novels, Academic Books, Notebooks, Pens, Office Supplies |
| Toys & Baby Products | Dolls, Puzzles, Educational Toys, Baby Gear |
| Groceries, Automotive & Industrial Supplies | Fresh Produce, Packaged Foods, Auto Parts, Machinery |
How to register a business for your shopify store in Pakistan? Let’s read more about it.
AliExpress
AliExpress is a globally recognized e-commerce platform owned by the Chinese tech giant Alibaba Group. It serves as a marketplace where businesses and individual sellers from around the world, including Pakistan, can buy and sell a vast range of products at competitive prices. While primarily known for facilitating international purchases, Pakistani sellers can use AliExpress through dropshipping or by sourcing affordable products for resale on local platforms. However, delivery times can be longer due to international shipping and customs regulations may apply. AliExpress supports various product categories including:
| Category | Examples |
|---|---|
| Electronics & Accessories | Smartphones, Smartwatches, Headphones, Chargers, Computer Peripherals |
| Fashion & Apparel | Men’s, Women’s & Children’s Clothing, Shoes, Accessories |
| Home & Garden | Furniture, Home Décor, Kitchenware, Gardening Tools |
| Beauty & Health | Skincare Products, Makeup, Hair Care, Health Supplements |
| Automobiles & Motorcycles | Car Accessories, Motorcycle Parts, Maintenance Tools |
| Jewelry & Watches | Necklaces, Rings, Bracelets, Luxury Watches |
| Sports & Outdoors | Fitness Equipment, Camping Gear, Sportswear |
| Home Appliances | Vacuum Cleaners, Air Purifiers, Kitchen Appliances, Lighting |
| Computer & Office | Laptops, Tablets, Printers, Office Supplies |
| Mother & Kids | Baby Clothes, Maternity Products, Children’s Toys |
| Security & Protection | CCTV Cameras, Alarms, Safety Equipment |
Shopify Stores
Shopify Stores are a popular choice for online selling in Pakistan, offering a user-friendly and customizable e-commerce platform for businesses of all sizes. Shopify allows sellers to create their own branded online stores without requiring advanced technical skills. It provides a range of themes, payment gateways and marketing tools to enhance the online shopping experience. Many Pakistani entrepreneurs and businesses use Shopify to sell products both locally and internationally due to its scalability and ease of integration with social media platforms like Facebook and Instagram.
| Category | Examples |
|---|---|
| Bags | Backpacks, Handbags, Wallets |
| Toys & Hobbies | Kids Toys, Remote-Controlled Gadgets, DIY Crafts |
| Fashion & Apparel | Clothing, Shoes, Accessories, Ethnic Wear |
| Beauty & Skincare | Cosmetics, Skincare Products, Personal Care Items |
| Electronics & Gadgets | Mobile Phones, Laptops, Accessories, Smart Devices |
| Home & Living | Furniture, Décor, Kitchen Essentials |
| Health & Wellness | Supplements, Fitness Equipment, Medical Supplies |
| Baby & Kids | Clothing, Toys, Accessories, Baby Care Essentials |
| Food & Beverages | Packaged Foods, Organic Products, Specialty Items |
Facebook Marketplace
Facebook Marketplace is a popular online selling platform in Pakistan that allows individuals and businesses to buy and sell products within their local communities. It provides a user-friendly interface where sellers can list items for free, add product descriptions, set prices and communicate directly with potential buyers via Messenger. This platform supports a wide range of product categories including electronics, clothing, home appliances and even vehicles.One of its key advantages is its vast reach, as sellers can tap into Facebook’s large user base to find customers easily. However, since Facebook Marketplace operates without a built-in payment or delivery system, transactions are usually completed through direct meetings or third-party courier services.
| Category | Examples |
|---|---|
| Vehicles | Cars, Motorcycles, Bicycles, Auto Parts |
| Property for Sale & Rent | Houses, Apartments, Commercial Properties, Land |
| Electronics | Mobile Phones, Laptops, Tablets, Gaming Consoles, TVs, Accessories |
| Home & Garden | Furniture, Home Decor, Kitchen Appliances, Gardening Tools |
| Clothing & Accessories | Men’s & Women’s Fashion, Shoes, Jewelry, Bags |
| Health & Beauty | Skincare, Makeup, Hair Care Products, Fitness Equipment |
| Baby & Kids | Toys, Strollers, Baby Clothing, School Supplies |
| Hobbies & Entertainment | Books, Musical Instruments, Collectibles, Board Games |
| Sports & Outdoors | Exercise Equipment, Bicycles, Camping Gear, Sports Accessories |
| Business & Industrial Equipment | Machinery, Office Supplies, Professional Tools |
Instagram Shopping
Instagram Shopping is a powerful e-commerce feature that allows businesses and individual sellers to showcase and sell their products directly on Instagram. With features like product tagging, shoppable posts and in-app checkout (in some regions), Instagram Shopping enables a unified buying experience for customers. Sellers can create a dedicated shop section on their profiles, where they can display product catalogs with prices, descriptions and links to purchase. This platform is particularly beneficial for small businesses, fashion brands and handmade product sellers, as it leverages Instagram’s visual appeal and large user base.
| Category | Examples |
|---|---|
| Fashion & Apparel | Clothing, Shoes, Handbags, Accessories |
| Beauty & Skincare | Makeup, Skincare Products, Perfumes, Hair Care Items |
| Electronics & Gadgets | Mobile Phones, Accessories, Smartwatches, Headphones |
| Home & Living | Home Décor, Kitchenware, Furniture, Bedding |
| Health & Wellness | Supplements, Fitness Gear, Self-Care Products |
| Handmade & Artisanal Products | Handmade Jewelry, Customized Gifts, Artwork |
| Food & Beverages | Organic Food, Baked Goods, Snacks, Beverages |
| Baby & Kids Products | Clothing, Toys, Baby Care Essentials |
| Pet Supplies | Pet Food, Accessories, Grooming Products |
| Books & Stationery | Notebooks, Planners, Educational Materials |
OLX Pakistan
OLX Pakistan is one of the leading online classifieds platforms, providing a convenient marketplace for buying and selling a wide range of products and services. From electronics, automobiles and real estate to household items and job listings, OLX offers a user-friendly platform for individuals and businesses to connect with potential buyers. The platform operates on a direct seller-to-buyer model, allowing users to list products for free and negotiate prices without intermediaries. Its strong presence in Pakistan, along with features like chat support, image uploads and location-based searches, makes it a preferred choice for online sellers.
| Category | Examples |
|---|---|
| Mobiles & Accessories | Smartphones, Tablets, Mobile Accessories, Smartwatches |
| Vehicles | Cars, Motorcycles, Bicycles, Auto Parts, Commercial Vehicles |
| Property for Sale & Rent | Houses, Apartments, Plots, Shops, Commercial Properties |
| Electronics & Home Appliances | Laptops, Computers, TVs, Cameras, Refrigerators, Kitchen Appliances |
| Home & Furniture | Sofas, Beds, Tables, Home Décor, Office Furniture |
| Jobs | Listings for Various Job Opportunities Across Different Industries |
| Services | Freelance Work, Repair Services, Movers, Tuition Services |
| Bikes & Bicycles | Motorbikes, Scooters, Bicycles |
| Pets & Animals | Dogs, Cats, Birds, Livestock, Pet Accessories |
| Kids & Toys | Baby Gear, Toys, Children’s Clothing |
| Books, Sports & Hobbies | Novels, Textbooks, Gym Equipment |
Zameen.com
Zameen.com is Pakistan’s leading real estate portal, providing a comprehensive platform for property buyers, sellers, and investors. Founded in 2006, it revolutionized Pakistani real estate sector by offering digital property listings, market insights and online real estate services. This platform connects users with verified property dealers and developers, enabling seamless transactions for residential and commercial properties. Zameen.com also organizes real estate expos and publishes market trend reports to help buyers and investors make informed decisions. Primarily a real estate platform but now it also allows users to buy and sell property-related items and services
| Category | Examples |
|---|---|
| Residential Properties | Houses, Apartments, Flats, Plots for Sale and Rent |
| Commercial Properties | Offices, Shops, Warehouses, Commercial Plots |
| New Projects | Listings of Under-Construction and Newly Launched Real Estate Projects |
| Rental Properties | Homes, Apartments, Commercial Spaces Available for Rent |
| Land & Plots | Residential and Commercial Plots for Sale Across Pakistan |
| Property Services | Home Construction, Interior Design, Renovation Services |
| Real Estate Agents & Developers | Listings of Verified Property Agents and Developers |
PakWheels
PakWheels is Pakistan’s leading online automotive platform, providing a marketplace for buying and selling vehicles including cars, motorcycles and auto parts. Founded in 2003, it has grown into a comprehensive hub for automobile enthusiasts, offering car reviews, price comparisons, auto industry news and expert opinions. PakWheels also facilitates users with tools like car inspection services, vehicle verification and auto financing options. Its active online community and forums allow users to discuss car-related topics, share experiences and seek advice from experts and fellow car owners. Over the years, it has played a key role in shaping Pakistan’s digital automotive industry.
| Category | Examples |
|---|---|
| New and Used Cars | Buy and Sell New & Pre-Owned Cars |
| Bikes and Motorcycles | Motorbikes, Scooters, Sports Bikes |
| Auto Parts and Accessories | Car Spare Parts, Tires, Batteries, Other Accessories |
| Car Insurance | Vehicle Insurance Services and Plans |
| Car Financing | Auto Loans, Leasing, and Financing Options |
| Car Reviews and Comparisons | Expert Reviews, Feature Comparisons of Various Models |
| Sell Your Car Service | Assisted Selling Services for Individuals |
| Number Plates and Registration Services | Vehicle Registration, Custom Number Plates |
Daraz vs. Shopify: which one is better for your online business? Let’s read more about it.
Final Words
E-commerce contributes significantly to Pakistan’s economic growth by creating new business opportunities and driving innovation. Today, Revenue in the eCommerce Market is projected to reach US$5.91 billion in 2025. Whether you are looking for a local marketplace or a global e-commerce solution, these platforms offer user-friendly interfaces, secure payment options and marketing tools to boost sales. Choosing the right platform depends on your business goals, budget and target market. Our Tashheer research team has put together a list of the top 10 online selling platforms in Pakistan. These platforms serve a variety of needs from general e-commerce to niche markets like real estate and automobiles. This e-commerce industry in Pakistan is rapidly evolving, so new platforms may emerge, and existing ones may gain or lose popularity over time.
About the Author: Sana Noureen
