PPC for eCommerce is a marketing tactic used by online businesses to promote themselves and their products with the help of PPC advertisements. These advertisements can be displayed on search engines like Google, websites, and social media platforms. Pay-per-click advertising is one of the best methods for generating sales through eCommerce since it targets buyers who are ready to buy. Using PPC for eCommerce consists of three simple steps:
Ad Creation
Create a call-to-action ad that leads to your landing page. You don’t need images, just two lines of copy are enough.
Keyword Selection
Select the most effective keywords that will help bring traffic to your ad.
Bidding
You will then bid for the ads after you have created the ad and chosen the keywords.