PPC experts aren’t just advertisers, but also social sellers who help businesses generate sales with little investment through the use of relevant keywords. In order to become a successful PPC expert you must possess:

  • Optimize your business website
  • Decide on the best bidding strategy
  • Plan your budget
  • Conduct keyword research and select the right ones
  • Create an appealing ad copy
  • Add call-to-action in the ad
  • Make sure to keep evaluating your ad’s performance