Facebook currently has 3.065 billion monthly active users . There are more than 60 million active business Pages, and Facebook ads can reach over 2 billion people. Facebook Pages in Pakistan cover diverse topics like news, entertainment, sports, fashion, and more, allowing users to connect and interact with content related to the country. Owned by individuals, companies, media outlets, celebrities or government institutions, these pages share updates, photos, videos, and events while engaging followers through comments, likes and shares. These pages serve as a platform for users to connect, share and interact with content related to Pakistan. These pages can be owned by individuals, companies, media outlets, celebrities, or even government institutions. They utilize Facebook’s features to share updates, photos, videos, articles, and events, and engage with their followers through comments, likes and shares.
Pakistan’s Top 8 Most Followed and Engaging Facebook Pages
Here is the list of Pakistan’s Leading Facebook Pages with the Highest Engagement, mentioned as:
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ARY News
ARY News is a Pakistani news channel launched on 26 September 2004 with the name “ARY One”, the channel was later renamed to “ARY One World” until May 2009 when it was rebranded as “ARY News”. A bilingual news channel in English and Urdu, it is a part of the ARY Digital Network, a subsidiary of ARY Group. ARY stands for Abdul Razzak Yaqoob and Salman Iqbal, the owners of ARY Group. ARY News is the largest and most popular news channel in Pakistan and worldwide. Its main office is in Karachi, Pakistan. ARY News Facebook page is a great resource for information on Current Events, Breaking news, In-depth analysis, Interviews, Opinion pieces and Multimedia content.
| Launched | 26 September 2004 (20 years ago) |
| Former Names | ARY One, ARY One World |
| Broadcast Area | Worldwide |
| Headquarters | Karachi, Sindh, Pakistan |
| Owner | Salman Iqbal |
| Part of | ARY Digital Network, ARY Group |
| Languages | English and Urdu |
| Facebook Presence | ARY News Facebook page offers updates on Current Events, Breaking News, In-depth Analysis, Interviews, Opinion pieces, and Multimedia content |
| Website | facebook.com/arynewsasia |
Atif Aslam
Atif Aslam is a Pakistani songwriter, composer, playback singer and actor, born on 12 March 1983. He has recorded many songs in both Pakistan and India and is known for his vocal belting technique. Born in Wazirabad, Punjab, Pakistan, Atif Aslam started his music career in the early 2000s. He released his first album titled “Jal Pari”. He is one of Pakistan’s most popular musicians and enjoys a massive fan base on social media including Facebook. Atif Aslam’s official Facebook page is popular among his fans, regularly featuring updates on his music, concerts and other projects. It has gained significant attention, even being recognized for its rapid fan growth on Facebook.
| Born | 12 March 1983 |
| Headquarters | Karachi, Sindh, Pakistan |
| Years Active | 2002–present |
| Launched | March 28, 2011 |
| facebook.com/AtifAslamOfficialFanPage |
Geo News Urdu (23 Million)
Geo News Urdu is one of the leading news outlets in Pakistan and its official Facebook page is highly popular with over 23 million followers. The page shares breaking news, live updates, political developments, entertainment news and other content in Urdu for a broad audience. Geo News has a strong presence across different social media platforms and the Facebook page serves as an important tool for reaching its audience with real-time information. Geo News is a Pakistani news channel owned by the Jang Media Group. It was launched in October 2002 as the news and current affairs program under its flagship channel Geo TV which later in 2004, Geo TV decided to launch its own news channel.
| Launched | May 5, 2002 (22 years ago) |
| Broadcast Area | Worldwide |
| Headquarters | Karachi, Sindh, Pakistan |
| Owner | Mir Shakil-ur-Rahman & Jang Media Group |
| facebook.com/GeoUrduDotTv |
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Express-News (18 Million)
Express News is a prominent news organization in Pakistan that operates both as a television channel and through various digital platforms including Facebook. With over 18 million followers on its Facebook page, it is one of the leading sources of news in Pakistan on social media. On its Facebook page, Express News shares breaking news, political updates, sports highlights, entertainment news and more. Express News is an Urdu language Pakistani television news channel based in Lahore, launched on 1 January 2008. It is owned by Lakson Group which also runs the country’s third largest Urdu daily newspaper, Daily Express. The owners of the channel launched ‘Express 24/7’, a 24-hour Pakistani English news channel on 5 February 2009.
| Owner | Television Media Network |
| Launched | 1 January 2008 |
| Language | Urdu & English |
| Headquarters | Lahore, Punjab, Pakistan |
| facebook.com/expressnewspk |
Daily Pakistan (18 Million)
Daily Pakistan is a daily newspaper in Pakistan, published both in Urdu language and in English. Mujeeb-ur-Rehman Shami is its chief editor. This Lahore-based daily was started in December 1997 by Akbar Ali Bhatti. This was the first newspaper of Pakistan that came in a colored form. Daily Pakistan Facebook page which boasts over 18 million followers is a prominent space for delivering news and content to a wide audience, not only within Pakistan but globally among the Pakistani diaspora.
| Editor-in-Chief | Mujeeb-ur-Rehman Shami |
| Founded | 1997 |
| Language | Urdu and English |
| Headquarters | Lahore, Pakistan |
| facebook.com/DailyPakistan.OfficialPage |
PTI (15 Million)
Pakistan Tehreek-e-Insaf (PTI) is one of the largest political parties in Pakistan and has a significant presence on social media particularly on Facebook with 15 Million followers. PTI’s digital outreach has been a key factor in its political success, mobilizing millions of supporters online. Pakistan Movement for Justice is a political party in Pakistan established in 1996 by Pakistani cricketer and politician Imran Khan, who served as the country’s prime minister from 2018 to 2022. PTI ranks among the three major Pakistani political parties alongside the Pakistan Muslim League–Nawaz (PML–N) and the Pakistan People’s Party (PPP), and it is the largest party in terms of representation in the National Assembly of Pakistan since the 2018 general election. With over 10 million members in Pakistan and abroad, it claims to be the country’s largest political party by primary membership as well as one of the largest political parties in the world.
| Head Office | Islamabad, Pakistan |
| Founder | Imran Khan |
| Founded | 25 April 1996 |
| Headquarters | Sector G-6/4, Islamabad-44000, ICT |
| facebook.com/PTIOfficial |
Imran Khan (15.1 Million):Most Engaging Facebook Page in Pakistan
Imran Ahmed Khan Niazi is a Pakistani politician and former cricketer who served as the 22nd prime minister of Pakistan from August 2018 until April 2022. He was also the former chairman and founder of the political party Pakistan Tehreek-e-Insaf (PTI) from 1996 to 2023 and the captain of the Pakistan cricket team throughout the 1981s and early 1990s. Imran Khan has a substantial presence on social media particularly on Facebook where his official page has amassed around 15.1 million followers. Like many political figures, Imran Khan’s Facebook presence has faced challenges including criticism, misinformation and controversies surrounding his policies and leadership style. The page frequently includes visual content such as photos and videos, enhancing engagement.
| Head Office | Islamabad, Pakistan |
| Founder | Not publicly disclosed |
| Founded | January 4, 2009 |
| Language | Urdu and English |
| facebook.com/ImranKhanOfficial |
Shahid Khan Afridi
Sahibzada Mohammad Shahid Khan Afridi is a Pakistani former cricketer and Pakistan national cricket team captain. An all-rounder, Afridi was a right-handed leg spinner and a right-handed batsman. Shahid Afridi today has 13 Million followers on Facebook page. This page posts about his cricketing career, important moments, highlights and thoughts on international cricket. He also shares insights on Pakistan’s cricket team and offers commentary on ongoing matches. Afridi is actively involved in charitable work through his organization, the Shahid Afridi Foundation (SAF). His page frequently features updates about SAF’s projects related to healthcare, education and clean water initiatives.
| Head Office | Islamabad, Pakistan |
| Founder | Shahid Afridi |
| Founded | 2015 |
| Language | English |
| facebook.com/ShahidAfridiOfficial |
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Final Notice
Facebook is the largest social media platform online, both the time on the platform and its daily active user base have grown year-over-year since its humble beginnings in a Harvard dorm room. In this research article, our Tashheer research team has compiled a list of 8 most engaging Facebook Pages in Pakistan. From entertainment to news, lifestyle and education, these pages have mastered the art of captivating audiences through innovative posts and interactive media.
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