In recent years, there has been a visible shift in consumer preferences in Pakistani people. People are turning more and more towards herbal and organic products for their health and wellness needs. This growing trend is driven by a desire for safer, natural alternatives to synthetic or processed products. People are also inclined towards this due to a deep-rooted cultural appreciation for traditional remedies. Pakistanis prefer the use of herbal products due to their known and proven benefits. Moreover, unlike synthetic products, they offer no or fewer side effects as they are made up of natural ingredients, offering long-term health benefits. According to a survey, 60% of Pakistani consumers prefer organic brands over synthetic ones, highlighting a substantial market shift.
Many Pakistani brands are responding to this demand by offering herbal products of their own. Each product line includes skincare, haircare, and different wellness items. These products are normally made with locally sourced ingredients such as neem, aloe vera, and turmeric, which are known for their medicinal properties. It not only benefits the consumers but local vendors and farmers as well. Brands like Hemani Herbals and Conatural are leading the market with their extensive range of organic products. For instance, Hemani Herbals offers various herbal teas, oils, and skincare products, while Conatural is famous for its traditional formulations in skincare and hair care. The expert team of Tashheer has put together a list of 11 such top-rated herbal brands that have seen tremendous growth over the years with their natural beauty products and formulas.
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13 Must-Try Organic Brands in Pakistan for Authentic Herbal Products
Our expert team of Tashheer has thoroughly researched and put together this list with the top organic brands in Pakistan, offering a range of herbal beauty and healthcare solutions. All of these brands are locally operated, benefiting Pakistanis with their diverse product lines for all body and skin types. Let’s have a look at these:
| No. | Name | Founded Year | Product Lines |
|---|---|---|---|
| 1. | The Nature’s Store | 2020 | Natural and organic skincare products |
| 2. | Hemani Herbals | 1949 | Herbal Teas, Herbal Oils, Perfumery, Honey Range, Massage and Pain Relief, Herbal Soaps, Slimming and Fitness Products, Henna, Hair Care, and Skin Care |
| 3. | Conatural | 2014 | Organic and natural skincare and Anti-aging products |
| 4. | Saeed Ghani | 1888 | Organic and natural skincare, hair care products and fragrances |
| 5. | Plush Natural | 2018 | Haircare products like 5 Minute Hair Coloring Shampoo + Conditioner, Rosemary Oil |
| 6. | Lush Organix | 2021 | Organic skincare and haircare products |
| 7. | Jenpharm | 2016 | Dermatologist-recommended skincare products |
| 8. | Marjaan Botanicals | 2017 | Natural hair and skincare products |
| 9. | Spa in a Bottle | 2016 | Natural skincare products like Aqua Luminizing Essence, Hair Revitalising Shampoo, Under Eye Serum, Pore Refining Serum |
| 10. | Organic Roots | 2016 | Natural hair dyes, Henna, Indigo Powder |
| 11. | Simply the Great food | 2016 | Honey , Desi Ghee , dry fruits , saffron |
| 12. | Auragano | 2017 | Tea Tree skincare and haircare products |
| 13. | Cosgenic Natural | 2021 | Natural skincare and haircare products |
Nature’s Store
Nature’s Store is a renowned Pakistani brand that provides high-quality herbal and organic products. Established in 2020, with a mission to promote natural wellness, Nature’s Store offers a diverse range of products, including herbal teas, essential oils, skincare, and haircare items. Their products are made from carefully selected natural ingredients known for their therapeutic properties, such as aloe vera, neem, different seeds, and turmeric. They have thirty vendors that sell over 1,000 unique products for healthcare and diet/food. The brand’s dedication to natural health solutions has earned it a loyal customer base in Pakistan. They have thousands of satisfied customers all over the country, showing the effectiveness of their products. These products contain natural minerals and use different seeds and healing herbs. All products are affordable and highly beneficial, ranking The Nature’s Store as no. 1 Pakistani herbal brand by Tashheer.
| Founded | 2020 |
| Founder | Sara Arif |
| Address | Online Store |
| Best Sellers | Natural and organic skincare products |
| Official Website | thenaturesstore.com |
Hemani Herbals
Founded in 1949, Hemani Herbals has a long history of expertise in the herbal trade. It is one of the top herbal and most in-demand brands due to its years of providing us with quality natural healthcare solutions. Their commitment to natural wellness is reflected in the high-quality herbal products produced under strict quality controls to ensure the best for your health. With a strong reputation in North Africa and the Middle East, Hemani is expanding its presence in Western and Northern Asia, Europe, and America. This Pakistani beauty brand proudly supplies to over 72 countries worldwide. The Government of Pakistan has recognized Hemani as the best exporter of herbal products and has won the Brand of the Year award multiple times. Hemani’s products are certified by various international standards, including ISO, Halal, and GMP. Their diverse product range includes herbal teas, oils, perfumes, honey, pain relief, soaps, slimming products, henna, hair care, and skincare, all designed to support your health and well-being.
| Founded | 1949 |
| Founder | Mustafa Hemani |
| Address | Karachi, Pakistan |
| Best Sellers | Herbal Teas, Herbal Oils, Perfumery, Honey Range, Massage and Pain Relief, Herbal Soaps, Slimming and Fitness Products, Henna, Hair Care, and Skin Care |
| Official Website | hemaniherbals.com |
Conatural
Conatural, is another beauty brand of Pakistan with millions of satisfied customers, not only from Pakistsn but all over the world. It was founded by sisters Myra Qureshi and Rema Taseer and emerged to fill a gap in Pakistan’s beauty industry by offering natural and organic products. Their mission is to provide safe, effective, and environmentally friendly beauty solutions. Conatural’s product range includes skincare, haircare, and body care items, all made without harmful chemicals like parabens, sulfates, and silicones. They are committed to cruelty-free practices and ensure that all their products are halal certified, meaning they are not alcohol-based and do not use any other harmful substance and forfeited animal fats. It started in 2016 and since then, the brand has grown significantly. Now, they are offering over 100 products and maintaining a strong online presence. The brand stands out for its dedication to quality, purity, and sustainability.
| Founded | 2014 |
| Founder | Myra Qureshi and Rameesha Adil |
| Address | 175/II, Raza Saeed Rd, Block P Gulberg III, Lahore, 54000 |
| Best Sellers | Organic and natural skincare and Anti-aging products |
| Official Website | conaturalintl.com |
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Saeed Ghani
Saeed Ghani is one of the best organic brands inspired by nature. It has been developed since 1888. Atique Ahmad Khan is the Chief Executive Officer of Ghani Global Holdings Limited. The brand is known for its organic products. Skin and hair care products are halal and non-toxic. The brand offers a wide range of skin and hair care products that are formulated with natural ingredients. All products are made with natural ingredients that help nourish your skin and hair. They offer a wide range of skincare, hair care, and bath body products. Saeed Ghani’s product range is extremely pure and contains all-natural products that are safe for consumers and adhere to all stringent international safety regulations. All products are certified and made up of natural products.
| Founded | 1888 |
| Director | Atique Ahmad Khan |
| Address | First Floor, Saeed Ghani Kiosk, Fortress Square One Mall, Lahore. |
| Best Sellers | Hair and skin products |
| Official Website | saeedghani.pk |
Plush Natural
Plush Natural is the creation of young entrepreneurs who are passionate about nature’s benefits. They struggled to find natural, organic skin and hair care products free from harmful chemicals. Most products on the market were full of toxic, low-quality ingredients which were harmful to the body. This inspired them to launch Plush Natural, a brand offering handmade, premium-quality skin and hair care products.Therefore, none of the products contain Paraben, which are the chemicals, most commonly used as preservatives in beauty products to increase their life. Also, Plush Natural is cruelty-free, meaning no animal is harmed during the testing phases. Their whole product line is certified and tested internationally, making it one of the top herbal brands in Pakistan.
| Founded | 2018 |
| Director | Taimur Salman |
| Address | Commercial Market, Sector K Dha Phase 1, Lahore, Punjab 54000 |
| Best Sellers | Haircare products like 5 Minute Hair Coloring Shampoo + Conditioner, Rosemary Oil etc |
| Official Website | plush-natural.com |
Lush Organix
Although synthetic products show fast results, however, the harms they come at makes them less appealing nowadays. Another well-reputed brand with the mission to provide all-natural solutions to our hair, skin, and body needs is Lush Organix. Founded almost three years ago, this Pakistani beauty brand offers truly organic beauty and healthcare products. Its dedicated team worked tirelessly to make this dream a reality. They take great pride in sourcing the highest quality natural and organic ingredients from around the world. Lush Organix offers a diverse range of handmade products made with love and care. Their main goal has always been to be a trustworthy and innovative leader in Pakistan’s organic hair, skin, and healthcare niche. With over a million happy customers, they have started a legacy to be upheld. Many social media influencers like Ken Doll and Areeqa Huq have been seen using and promoting their products, adding more to their credibility.
| Name | Lush Organix |
| Founded | 2021 |
| Address | Online Store |
| Instagram Link | instagram.com/lushorganix |
| Best Sellers | Organic skincare and haircare products |
| Official Website | lushorganix.com |
Jenpharm
Skin or body care is somewhat associated with the notion that you need to spend thousands in order to get some results, however, it is nothing but a misconception. Jenpharm is another top skincare Pakistani brand offering products to enhance the health and appearance of your skin and hair. They use high-quality ingredients to address various skin and hair concerns. Trusted for over 8 years, it is a dermatologist-approved, Halal-certified, and cruelty-free product line that offers clinically proven results. Their products are available at different leading medical clinics in Pakistan and can be purchased online through their website or on e-commerce platforms like Daraz. Jenpharm’s products are suitable for different skin types, including sensitive skin. However, it is always the best practice to test before using any new product.
| Founded | 2016 |
| Founder | Azhar Hussain |
| Address | 254 H1 Johar Town Lahore |
| Best Sellers | Dermatologist-recommended skincare products |
| Official Website | jenpharm.com |
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Marjaan Botanicals: Best Organic Brand in Pakistan
Marjaan Botanicals, inspired by the Arabic word for the red coral gemstone, represents organic purity. Founded by long-time friends Nosheen and Naeema, the brand was born from their personal experiences with cancer in their loved ones. While studying entrepreneurship at LUMS, they decided to create a 100% toxin-free hair and skincare line. Marjaan Botanicals products are handmade in Pakistan using pure, natural ingredients like herbs, natural fragrances, and cold-pressed oils.The brand promotes women’s empowerment and aims to uplift Pakistan’s image with their high-quality, locally sourced herbal products. Their main products include, shampoos, conditioners, oils, moisturizers and so much more for everyone to use. Therefore, Tashheer ranks it one of the most in-demand herbal Pakistani brand.
| Name | Marjaan Botanicals |
| Founded | 2017 |
| Founder | Nosheen and Naeema |
| Address | 36-B, Lawrence Road, Lahore, Pakistan |
| Official Website | marjaanbotanicals.pk |
Spa in a Bottle
Spa in a Bottle is a sophisticated Pakistani beauty brand with thousands of satisfied consumers all across Pakistan. They aim to offer toxin-free natural skin and body care products. The best thing about their items is that they are friendly to all skin types and have zero side effects. They have a state-of-the-art manufacturing facility where everything is inspected carefully and quality checked thoroughly so you receive the best of what they offer. They have thousands of social media followers, and many well-known celebrities and influencers collaborate to promote the products. They offer a series of serums, essential oils, moisturizers, and so much more. Their product includes a powerful mix of different oils, like Lemon, tea tree, Lavender, Frankincense, and geranium, to keep skin healthy, glowing, and youthful. While buying their products, you can get information about their ingredients, benefits, or any precautions for their usage, offering users a premium experience.
| Founded | 2016 |
| Founder | Rabia Umar |
| Address | Online Store || Store Address: AL FATAH, Hussain Chowk, DHA, Johar Town. FARM HOUSE, Cantt |
| Best Sellers | Natural skincare products like Aqua Luminizing Essence Hair Revitalising Shampoo Under Eye SerumPore Refining Serum |
| Official Website | spainabottle.net |
Organic Roots
Launched in 2016, Organic Roots is an online hair care store in Karachi, Pakistan, offering chemical-free hair dyes and hair care products. Founder Erum Agha started by experimenting with natural solutions like henna and indigo for her damaged hair. Her search for better products led her to become a certified cosmetic chemist, which inspired her to create Organic Roots.Organic Roots has changed the hair dye industry by introducing natural, refined hennas and pure indigo powder. As a leading non-chemical hair brand in Pakistan, Organic Roots is committed to ongoing research and innovation, providing top-quality natural products for hair. It is a top choice of Pakistani people for their haircare routine. Therefore, the expert team at Tashheer saves a spot for Organic Roots as one of the best herbal brands.
| Founded | 2016 |
| Founder | Erum Agha |
| Address | Karachi, Pakistan |
| Best Sellers | Natural hair dyes, Henna, Indigo Powder |
| Official Website | organicrootspk.com |
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Simply the Great Food
Daniyal Ali Iqbal is the director of Simply the Great Foods, a private limited company. They started their journey in 2016 and became popular due to their natural pure products. They offer a wide range of fresh food products: honey, rice, dry fruits, desi ghee, Panjabi, fresh Makhan, apple cider vinegar, and Persian saffron. The company has a partnership with the beekeepers that provide delicious raw honey from the wild forests. All products are pure and natural at budget-friendly prices. Moreover, the company is offering a 100% money-back guarantee if you are not satisfied with the purchase. Simply great food is an online brand that easy delivery to all cities of Pakistan.
| instagram.com/simply_the_great_food | |
| Contact No. | +92 304 1117843 |
| simplythegreat.com | |
| Best Sellers | Honey, Saffron, Desi Ghee |
| Official Website | simplythegreat.com |
Auragano
Auragano is an online brand that deals with beauty products made with natural ingredients. It is dedicated to offering only the highest quality natural products to their customers all across the country. Our goal is to build the world’s largest organic community, enhancing beauty through pure and effective skincare solutions. Since its beginning, Auragano has focused on transforming skincare by providing thorough and detailed information about each product. The aim is to make the process of choosing and using skincare products as seamless as possible. Moreover, they offer a diverse product line, offering something for everyone. From serums, masks, and toners to soaps, lotions, oils, and shampoos, they offer hundreds of quality products, all-natural. It was founded in 2017, and since then, this brand has seen tremendous appeal among skincare-conscious people due to its clinically proven results and products.
| instagram.com/aauragano | |
| Contact No. | +92 312 4686250 |
| auragano27@gmail.com | |
| Best Sellers | Tea Tree skincare and haircare products |
| Official Website | auragano.com |
Cosgenic Naturals
Cosgenic Naturals is another online herbal beauty brand with a diverse number of products, covering all your body needs. Their mission is to blend nature, luxury, and sustainability to redefine beauty. They are committed to enhancing your natural beauty while caring for our planet. The products they offer are all made with the purest natural ingredients and are designed to nurture your skin and hair with botanical extracts and nourishing oils. Their expert team ensures every product meets the highest standards through years of research and innovation. Moreover, it is a cruelty-free brand, meaning it never tests on animals and stands for ethical beauty practices. Cosgenic Naturals is more than a brand; with the range of products it offers for all skin types, it’s your partner in exploring and enhancing your natural beauty.
| Founded | 2021 |
| Contact Info | 03254808465 |
| Instagram Address | instagram.com/cosgenicnaturals |
| Best Sellers | Natural skincare and haircare products |
| Official Website | cosgenicnaturals.com |
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Conclusion
The increasing inclination of Pakistani consumers towards herbal products proves the growing awareness and preference for natural and organic solutions rather than artificial or processed products. This shift is not just a trend but a return to the roots of traditional medicine, which has always emphasized the use of natural ingredients for healing and wellness. The market for herbal products in Pakistan is expanding rapidly, with local brands playing a pivotal role in meeting this demand. With 60% of consumers favoring herbal products, it is clear that the future of wellness in Pakistan lies in the natural and organic segment. As more people recognize the benefits of these products, the trend is likely to continue, promoting a healthier and more sustainable lifestyle.
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