What is ultra-premium organic premium matcha?

The Mount Everest of organic matcha. Japanese matcha tea as an art form. Ultra-premium organic matcha is the Rolls Royce of organic matcha. This matcha is produced by our partner farmer Nishi-san: a celebrity in the world of organic matcha, his thing is to push the limits of matcha perfection in organic farming. This ultra-premium is a high-end organic matcha that is a must-try.

• Ultra-premium organic premium matcha from the volcanic terroir of Kirishima.
• Unique production techniques from farmer Nishi-san
• 2023 vintage - first harvest
• Blend of cultivars, predominantly Saemidori (80%)
• Net weight: 30 grams
• organic farming, origin Japan
• Best before: 08.2026 (bundle 352138)
• Store in the refrigerator.
• Reusable and recyclable tin box.

What makes Nishi-san matcha unique

Nishi-san's family has been producing matcha for three generations. He is a celebrity in the organic tea world for his tencha of exceptional quality.

Its fields are located in Kirishima, in the southernmost part of Japan, on the edge of an active volcano. The ashes from the Kirishima volcano play a central role in tea cultivation, settling on the tea fields following the frequent eruptions of this active volcano. Here it is, even erupting with a column of ash during one of my visits:

From fresh tea leaves to matcha tea: the steps in video

I loved the popular science show for children "C'est pas sorcier" with Fred and Jamy! In this video, I take you on a journey from a freshly harvested tea leaf on the Nishi-san terroir to its transformation into ultra-premium organic premium matcha tea.

I am very grateful to Nishi-san for allowing me to film in his certified organic and Rainforest Alliance factory.

Why cover tea plants?

In this video, I'll show you:

• The special silver covers that Nishi-san uses to cover and protect his tea plants.
• the difference with an uncovered field
• the colour of Nishi-san tea leaves

Interview with Nishi-san: how far and to what extent can we push the limits of organic matcha perfection?

This is the question Nishi-san asks himself every day. He took up the torch after his father's initiative to produce only organic agriculture, and in this video he tells us his story:

The secret of ultra-premium organic premium matcha tea

This video is the first in a series about our ultra-premium organic premium matcha tea. I'll show you the secret of Nishi-san, the fifth-generation farmer who produces one of the best organic premium matcha teas in the world...

Inner and outer beauty

To do justice to this ultra-premium organic premium matcha, we needed a container that was just as special and exclusive.

So I asked my friend Luke to design the label with his art. Luke is a tattoo artist at the best tattoo parlor in Saigon, Vietnam. During my travels and explorations, I spent a lot of time in Vietnam, and I met Luke when I got one of my tattoos...

He agreed to design the tin for this ultra-premium organic premium matcha so that it would be a work of art both inside and out. Just like each and every one of us.

Ultra-premium organic premium matcha is exceptional, and if you are an enthusiast of matcha tea, tasting it is a pleasure to treat yourself to at least once in your life...

PS: If you want to move upmarket even further, I can also offer you Nishi-san's hyper-premium organic matcha. It is our most luxurious and exclusive matcha for the most special occasions.

Tasting

Ultra-premium organic matcha is exceptional. Reserve a magical moment or special occasion to enjoy it.

You can prepare matcha tea with 1 to 2 grams of powder for a "delicate" preparation (usucha in Japanese), and also try a "thick" preparation (koicha) to experience the full aroma of this ultra-premium organic premium matcha: 3 to 5 grams of matcha for 20-30mL of hot water.