A treasure of craftsmanship, signed Takeshi-san

At the crossroads of ancient tradition and innovation, Legendary Matcha HINATA is a work of art created by Takeshi-san, master artisan of taste, whose hands have sculpted each step to enhance the essence of matcha.

Legendary HINATA matcha is a sweet and umami composition containing 90% Okumidori cultivars and 10% Samidori cultivars. This composition provides perfect harmony for unparalleled roundness and length on the palate.

A masterpiece of artisanal precision

Each box of Legendary HINATA matcha is the result of meticulous labour, where nothing is left to chance:

• Manual Selection: Only the most perfect leaves are selected, one by one, to guarantee an exceptional tea.
• Meticulous roasting: The tea leaves are heated on a table specially designed for this process. Every 10 minutes, the tea is tasted to compare its flavours and stop the roasting at the exact moment when all its notes are revealed.
• Perfect preservation: Thanks to a moisture content reduced to 3%, well below the usual standards, this matcha retains its freshness and aromas for longer.       

Takeshi-san, Master artisan of taste

In the world of tea, some cultivate leaves. Takeshi-san cultivates emotions. A child of the Nishio hills, he grew up in a home where respect for the land was a daily ritual. But his genius lies elsewhere: in his ability to capture the perfect balance between intensity, sweetness, and length on the palate.

What Takeshi-san does cannot be replicated by any industrial process. Each bundle is tasted, adjusted, and refined to an almost obsessive degree of precision. This is how he has earned his title as an artisan of taste, a title that evokes both his respect for tradition and his ambition to push its boundaries.

The inspiring story of this exceptional farmer 

In the Miyazaki region, a rich and sunny terroir nicknamed "Cha-Usu-Baru," Takeshi-san, a third-generation master artisan, has always been guided by a single quest: to create a tea that touches people.

It all starts with a question
When Takeshi-san was young, he tasted a cup of tea that left a lasting impression on him. It was a tea with an aromatic richness and depth that he has never forgotten. "How can I produce an even better tea?" he wondered. This quest for perfection became his driving force.

A big decision
At the time, tea production in Japan was facing challenges: competition from Chinese teas, mass-produced at lower cost, and falling sales prices. Producing quality tea seemed like a losing battle.

Rather than giving up, Takeshi-san made a bold choice: to abandon the production of sencha, a traditional tea that is popular, and devote himself to matcha tea, for which demand was skyrocketing.

The transition to organic: a colossal challenge
Shortly after starting to produce matcha, a technical incident nearly ruined his efforts. Harmful substances from the machines were detected in his tea. His entire harvest was returned, and he had to suspend his business.

It was a turning point: a customer suggested that he produce organic matcha. With no real alternative, Takeshi-san decided to take the plunge into organic farming, even though he had neither the experience nor the means to buy organic fertilizers.

The beginnings were disastrous. Insects invaded his plantations, the leaves fell, and his tea plants seemed doomed. He had hit rock bottom.

The turning point
One day, Takeshi-san realized that the problem was the soil. With the advice of an expert nicknamed "the God of Soil," he adopted ancient, natural farming techniques, such as labouring in harmony with the cycles of the moon.

The results were spectacular: in a short time, his plantations regained their vitality. The tea plants, once diseased, now produced robust and aromatic leaves.

Takeshi san created a comic strip illustrating his journey.

The long-awaited success
After four years of intense effort, Takeshi-san finally rediscovered the special taste he had been searching for since he started out. This matcha, with its deep and balanced aromas, was presented at the G7 summit and has won two medals (AVPA Gold 2023 and Silver 2024).

Tasting Notes

From the very first sip, Legendary Organic Matcha HINATA reveals a unique aromatic profile.

• A delicate roasted flavor: an enveloping sweetness balanced by a slight toasted intensity reminiscent of the warmth of a wood fire.
• Delicate notes of white chocolate, both subtle and captivating, bring an incomparable gourmet depth.
• Exceptional length on the palate: each sip leaves a velvety sensation, with aromas that evolve and linger for a long time.

Although delicious when prepared traditionally, this matcha reveals its full intensity in matcha espresso, a concentrated version that magnifies its complex flavours and smooth texture.

A setting worthy of its nobility

Presented in a black and gold box, this matcha affirms its prestigious character at first glance. Its smooth texture and intensely luminous jade green colour reveal the high standards that guided each stage of its creation.

A unique experience to treat yourself or someone else

Legendary Organic HINATA Matcha is an unforgettable experience, a luxury to savor or share with loved ones.

This matcha embodies the boldness and resilience of Takeshi-san, who overcame immense challenges to produce an extraordinary matcha tea. Its rarity, artisanal craftsmanship, and luxurious character justify its price and make it a true taste journey.

👉 Will you be among the 100 lucky ones who will be able to discover this Japanese treasure now?