In 1952, Givenchy founded his namesake house on Rue Alfred de Vigny in Paris and quickly rose to fame as one of the grand couturiers. 16 years later for the 1968-69 season, he added a ready-to-wear line of clothing and accessories called 'Givenchy Nouvelle Boutique'. The line was initially sold in the United States exclusively through Bergdorf Goodman stores and was eventually available at other retailers as well. The line was high end and extremely well made. He launched this line to expand his customer base and it made to appeal specifically to his non-couture clients. This label continued until 1992. This dress has the Givenchy Boutique label without the Nouvelle added and as far as I am aware this label was usually reserved for special orders made through the atelier. When researching this piece we found a similar dress with a very similar silhouette from the Spring 1974 Couture runway also it is not a leap to imagine someone requesting this piece based on that dress. It could not be more gorgeous.

The dress is made out of a beautiful silk organza that has been treated so that it has a slight stiffened effect. Woven into the silk is a beautiful square on square design that gives the silk an added extra layer of detailing. The top is stunning. It has an V neckline at the front and the sleeves are shaped into a high cap. They are set so that they curve around your arm and overlap which gives them the prettiest feel. Their shape is held by the way that they are set into the shoulder which is genius. The top skims over the bust to meet a wide band set around the waist. The band angles upwards at the centre front and it buttons to close from the base of the plunge to under the lower seam of the band that circles the waist. The skirt falls to the floor from under the banding and skims over the hips to just pat the knee. The lower skirt flares put front here in a gorgeous elongated bell. I love the silhouette this creates and you can see in the reference photo how fantastic this is once on the body. That lower skirt is a full 20" deep and wraps  all the around the bottom. It's spectacular. The dress comes with its matching sash that is cut to be slimmer through the middle where it wraps around you and then each end flares out so that you  have fullness through the ends. You can wear this in so many ways, and I have photo a couple… With the bow at the front, at the back, you could also do it at the side, or you can wrap it around you and tuck it in for a very sleek feel. The organza keeps it light and easy to wear while the cut and design are phenomenal. This is beautiful and classic Givenchy for this time period. Excellent condition

Full lined in a silk organza through the bottom, and a red silk through the skirt. It closes with a series of silk covered buttons and loops down the front. There are two small loops to hook at the waist and you can change the measurement from 11.5 to 12 inches depending on which you choose. The sash is original to the dress, and has slight stiffening through the middle portion of it. Perhaps a touch of slightest bit of faded on a corner of the fabric corners where is folds here and there but I'm being extremely picky. Tagged a vintage 38. 

Sleeves: 13" and up to 16" around the upper arm
Shoulders: 15.5"
Bust: to 17" flat across from side seam to side seam
Waist: 11.5-12" flat across from side seam to side seam
Hips: to 18" flat across from side seam to side seam
Bodice: 15" from neck to waist
Total Length: 57" from neck to hem
Sash: 105" from end t0 end 

Modern Sizing Equivalent: XS-SML

Item# DD4528

Reference Photo: Spring 1974 Givenchy Couture Runway.

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